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Product Or Service Prentice Hall
1,131 words... practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional " 3 Ps" of people, process and physical evidence [ 2 ]. For industrial marketing, it is generalized in most introductory marketing texts that the core " 4 Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and after market operations. Marketing channels are often shorter, w...
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Marketing Activity Decision Making
1,642 words1. Introduction This document is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of. This commentary looks at the rationale for carrying out the research and how the research methodology was derived. Before embarking on any research project Zikmund (2000) suggests that a cost-benefit analysis be undertaken. Questions that should be asked include: a) Will th...
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2 Nd Ed Focus Groups
1,639 words... one in this project (Craig and Douglas, 2001). International research is often treated a simple extension of a company's domestic activity but researchers must consider cultural factors when designing questionnaires (Zikmund, 2000). 5. 2 Questionnaire The questionnaire must be designed to be clear and concise and avoid any ambiguity (Smith & Fletcher, 2001). Postal surveys using self-administered questionnaires are non-personal, which is the reason why this method of data collection is s...
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Marketing Activity Data Protection
1,034 words... presentative's are visiting. The effect on stock levels. Requirements Definition The purpose of the Requirements Definition is to specify from the end-users perspective what functionality they expect and would like from the application in order to use it to do their respective jobs and achieve the business goals. Functional Requirements Marketing Parameter driven queries across the Customer Profile, Sales and Stock and the Finance databases, e. g. Daily reports on changes to the customer dat...
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Macro Environment External Forces
1,332 wordsINTRODUCTION All businesses operate within an environment, which directly or indirectly affects the way in which they function, just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals. said Elaine OBrien, University of Strathclyde. Unlike the controllable marketing mix variables, the environmental forces are not controllable by marketers. However, marketers can control how they deal with those ...
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Promotional Mix Competitive Advantage
1,193 words... ity will also be key objectives. The main short term objective, however, is to build a loyal consumer following. This will be achieved through the emphasis staff put on customer care. If these objectives are met we should break even and cover all associated costs. Gaining market share and building a brand name and identity will be the main marketing focus in the medium term. We feel that emphasis on branding will also be critical. The name, sign, symbol and design of our products gives the c...
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Lend Lease Civil Engineering
2,738 wordsTable of contents Introduction II. Main Markets 1. Balfour Beatty's markets a) Building b) Engineering. c) Rail. d) Investments 2. Bovis Lend Lease markets a) Design Management b) Design / engineering c) Construction d) Procurement Management e) Geographical markets II. Product portfolio analysis using Boston Matrix. 1. Balfour Beatty's model 2. Bovis Lend Lease model III. Companies Approaches 1. Balfour Beatty's approach 2. Bovis Lend Lease approach IV. Main Competitors. 1. Balfour Beatty's com...
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