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Free research essays on topics related to: qualitative research

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  • Metacognition - 1,893 words
    Metacognition has been defined as "having knowledge (cognition) and having understanding, control over, and appropriate use of that knowledge" (Tei and Stewart; as cited by Collins, 1994, p. 2). Wellman (as cited by Berk, 1997) refers to metacognitive knowledge as being made up of four interrelated component : knowledge of self, task, strategies and interaction. The conscious control over and use of these knowledge components emerges through the application of metacognitive skills (or strategies), which include all those methods learners employ to think, study and solve problems (Slavin, 1997). Unlike some other areas of child development, there is no one theorist credited as heralding and m ...
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  • Bibliotherapy - 404 words
    Children's Literature as a Resource for Classroom GuidanceBibliotherapy is defined as a process or activity designed to help individuals solve problems or better understand themselves through their response to literature or media (Bodart, 1980). It consists of reading, viewing, or hearing of material, followed by a discussion led by a facilitator. The therapy takes place during this dynamic interaction between the reader and literature.During the last 20 years, researchers and practitioners from the fields of counseling and library science have contributed valuable resources related to bibliotherapy. These resources suggest that bibliotherapy is a valuable tool for use with elementary school ...
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  • Research Methods Portfolio - 2,029 words
    ... aires tends to fall into two broad categories - facts and oppinions - and it is that at all stages of using questionaires the researcher is clear about whether the information being sought is to do with facts or to do with opinions. Factual information does not require much in the way of judgement or personal attitudes on the part of respondents. It just requires respondents to reveal (accurately and honestly) information: their adress, age, sex, merital status, number of children etc. Opinions, attiudes, views, beliefs, preferances etc. can also be investigated using questionaires. In this case, though, resondents are required to reveal information about feelings, to express values, to ...
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  • Marketing Coordinator - 2,813 words
    ... arch, yet the well-defined methodological component of the discipline. The steps involved are establishing rapport in a new community, learning to act so that people go about their business as usual, and removing oneself from the everyday cultural immersion in order to intellectualize what one has learned, to put it into perspective, and write about it accordingly. There is a fine line between participant observation and field research, although the results of both show distinct differences. Bernard proposes to think of participant observation independently of time. He further states that it is the only method that can truly yield understanding of social change, through very long-term pa ...
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  • B2b In Smes Perspectives And Future Challenges - 4,219 words
    ... s is supported by the well-publicised crashes of prominent e-commerce sites, and persistent concerns about bandwidth, security, and privacy. In an intensely competitive marketplace, stringent quality standards are associated with businesses that survive. With the competition only a click away, quality must be an active strategy instead of merely a slogan. If, during peak buying seasons a sizeable fraction of attempted Web purchases fail, or if users complain of dropped connections, then the economic and public relations consequences can be severe. The same is also true when inaccurate records are generated about transactions or customers cannot determine at the time of ordering if the de ...
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  • Methods Of Personality Research Clinical Vs. Experimental - 1,376 words
    The development of personality has long been an area of extreme interest to psychologists and psychoanalysts alike and many different theories of personality have developed over the years. From Sigmund Freud to B.F. Skinner, everyone seems to have not only an opinion of what personality is and how it develops but also an idea as to what is the best way to measure and report their findings. In order to test their theories, it was necessary to formulate methods of research that were effective, ethical and would provide a solid foundation for future personality research. Although both the clinical and experimental methods of personality research have lent themselves to our present day understan ...
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  • Critical Examination Of Market Research For A Proposed Project - 1,613 words
    1.Introduction This document is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of . This commentary looks at the rationale for carrying out the research and how the research methodology was derived. Before embarking on any research project Zikmund (2000) suggests that a cost-benefit analysis be undertaken. Questions that should be asked include: a) Will the pay off or rate of return be worth the investment? b) Will the information gained by research improve the quality of the decision to an extent sufficient to warrant the expenditure? c) Is the propos ...
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  • Critical Examination Of Market Research For A Proposed Project - 1,579 words
    ... osed in this project (Craig and Douglas, 2001). International research is often treated a simple extension of a company's domestic activity but researchers must consider cultural factors when designing questionnaires (Zikmund, 2000). 5.2Questionnaire The questionnaire must be designed to be clear and concise and avoid any ambiguity (Smith & Fletcher, 2001). Postal surveys using self-administered questionnaires are non-personal, which is the reason why this method of data collection is selected. It will be used to generate quantitative data. It is useful in the sense that questions are standardised and so minimizes the incidence of interviewer bias. This is particularly important cons ...
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  • Introduction To Market Research And Planning - 1,837 words
    Marketing research plays a significant part in the development of marketing plans because it allows the organisation to become less isolated from the key trends and changes, which surround their product. To continue to be successful, organisations must receive information, from the researcher that is clear and accurate. It also has to satisfy your pre-determined goal for your research. "Marketing research is the function which links the consumer, customer and the public to the marketer through information." A.M.A definition (McDonald And Gates'1996) Market research identifies issues that have a direct effect on the organisation, through the analysis of the results. The results and obtained i ...
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  • Marketing Analysis Kfc - 1,294 words
    ... missioning the research because they are anxiously waiting for the results of the research. The research data, which has been collected, can be categorized into two main sections, qualitative research and quantitative research. Usually most research contains particles from both sections. Qualitative research is when the information is open to broad interpretations. It is not concerned with finding statistics, which relate to the product but focuses on the reasons lying behind certain areas, for example consumer feeling and motivation. Qualitative research is a more flexible approach as it explores customer behavior, it identifies and analyses their emotions. This research is usually cond ...
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  • Conducting Useful Market Research - 1,143 words
    Market research is the cost effective collection and analysis of information about the customer and market to support better business decisions. The key to market research is obtaining useful information, both perceptual and factual. Its important to know what the customer knows, (awareness and familiarity), what the customer thinks and values (opinions and beliefs), what the customer feels (attitudes and emotions), what the customer does and is likely to do (usage and behavior), and what drives and motivates the customer to buy. Whether a business is looking to develop new opportunities or to expand their existing base, market research is vital in that it cannot be obtained from any other s ...
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  • Conducting Useful Market Research - 1,089 words
    ... ch The objective of marketing research is to address a specific problem, decision or question that necessitated the research. 2. Determine Data Sources Data sources include secondary or published sources and primary sources. (those requiring original research such as surveys, experiments and observation). Secondary sources can provide inexpensive readily available information so checking them first is a good idea. If secondary sources cannot provide the needed information then primary data needs to be collected. 3. Design the Survey The kind of questions in the survey depends on what the objective of the research is. 4. Design the Sample The goal of sampling is to obtain responses from r ...
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  • Researching Industry - 1,377 words
    ... ket Survey The above report has shown that the Victoria Ward has a population that is not affluent. The local businesses in the area are: - • A Newsagent, selling newspapers, magazines, confectionary and a small selection of canned goods. • An Off License, selling Alcoholic drinks cigarettes & a small selection of canned goods. • Around 2Km away is a garage/mini-market selling a reduced selection of supermarket goods. Apart from the above, the nearest food shop is around 5Km away. This is the only place in the vicinity where fresh fruit and vegetables are available on a daily basis. Considering the population: - Victoria (numbers) Southend-on-Sea UA (num ...
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