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Free research essays on topics related to: competitive advantage

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  • Telecommunications Technology Can Provide A Firm With A Competitive Advantage - 753 words
    Describe in detail the ways that telecommunications technology can provide a firm with a competitive advantage. A competitive advantage can be achieved by enhancing the firms ability to deal with customers, suppliers, substitute products and services, and new entrance into its market. A firm may find it difficult to keep informed of all changes taking place within its industry, but with the proper telecommunications system a firm could easily gain a competitive advantage over their competitors. Telecommunications can be defined as a communication of information by electronic means usually over some distance and much of todays telecommunications are in the forms of digital data that is transm ...
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  • Customer Service - 524 words
    In the ever-accelerating race for competitive advantage, many hotel operators are focusing on guest service as a way to differentiate their properties from the competition. Hilton's Customer Information System, Sol Melia's service customization and Marriott's "Wired Rooms" are all examples of this trend. A further indication of the industry's renewed focus on service comes from Barry Sternlicht, CEO of Starwood Hotels. "The world is changing rapidly. While we own superb physical assets around the world, it is our 30 million customers who represent the critical and unrecognized asset of our company in this internet age. We are determined to build a customer-centric organization, a company tha ...
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  • Peoples Bank And Porters Five Forces - 2,496 words
    Peoples Bank is a multi-service financial institution that has grown to have assets reach nearly $12 billion. When it started in 1842, it opened as a general savings bank aimed at the blue-collar worker who wanted to save his/her money. Now Peoples offers many services such as mortgage loans, credit cards, checking accounts, and investment advisory and brokerage services. Peoples also offers many different ways in which to do your banking whether it be at the local branch, the supermarket branch, online with PC banking, or over the phone. Currently, Peoples primary market is Fairfield County. However, statewide it is the number one mortgage lender and it does business with about 25% of the h ...
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  • Peoples Bank And Porters Five Forces - 2,616 words
    ... annuities, and asset management accounts. Founded in 1983, and based in Bridgeport, People's Securities offers Internet trading and interactive video technology, through which customers can make long-range investment plans for retirement and a child's college education. The biggest commodity for banks and other financial institutions has to be the Internet. Companies have to learn to take full advantage of what the Internet can offer, which is a wide spectrum of ideas. The Internet, in its ever-evolving state, has become a serious method of business communication and data transfer. As such, banks are beginning to use the Internet as a new vehicle for doing business. The Internet allows ...
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  • System Fits - 1,235 words
    This paper will discuss two system fit issues at The New York Times Shared Services Center. A system fit is the examination of how an organization's system elements and subcomponents fit with one another whether it is a loose or tight fit. Poor system fits lead to macro-problems with micro-level symptoms. An example of this would be micro-level symptoms may effect the employee, which in turn effect the employee's performance. Two system fit issues are lack of employee space and limited use of copying machine. Although there may be several solutions to these, system fit issues, only a few of them would be effective. Solutions to this fit would mean interruption in work patterns and could decr ...
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  • Maintaining Good Client Relations - 1,268 words
    Establishing and Maintaining Good Client Relations Total Quality Management, customer satisfaction index, zero defects, client service - all are buzzwords of management in the 1990s. Yet what is all this about anyway? After all, lawyers and law firms successfully made it through the '80s without all the commotion about quality and service. Why all the fuss now? Is this just another fad, some passing fancy that will come and go like Hula-Hoops, disco dancing or designer jeans? Hardly. While the jargon may change over the balance of the decade, a fundamental change is taking place in client service, and the attorneys who realize this and change with it will be the attorneys who will be success ...
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  • Nafta - 1,666 words
    Introduction to International Business Negative Effects on NAFTA 5 On the Mexican Side 5 NAFTA and the Free Trade Area of the Americans 8 The Future of Rules of Origin in NAFTA Trade 8 The North American Free Trade Agreement (NAFTA), which built on the 1989 U.S.-Canada Free Trade Agreement (CFTA), is the most comprehensive regional free trade agreement ever negotiated. It created the world's largest free trade area: 380 million people producing nearly $8 trillion dollars worth of goods and services. On January 1, 1994 the North American Free Trade Agreement entered into force. One of the main objectives of the Agreement is the elimination of tariffs between Canada, Mexico and the United Stat ...
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  • Mergers And Acquistions - 1,139 words
    Mergers and Acquisitions Since the 1980's, and even more now in the late nineties, it has become a growing trend for companies, both large and small, domestic and foreign, to form strategic alliances within their particular industries. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term sustained achievement of "fast profitable growth" for their business. They have to keep up with a rapidly increasing diversified global market and increased competition. Nowadays, with the struggle for competitive advantage becoming stronger and stronger, it is almost essential to form alliances. Diversifying and exp ...
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  • Blockbuster - 1,011 words
    David P. Cook created the first Blockbuster Video store in October 1985 in Dallas, Texas. Mr. Cook intended to establish " video superstores" that would respond to the on going trends in the video industry during the 1980's because the number or households buying VCRs was increasing very much and so was the number of film titles. He wanted to create a store that would respond to the customer's needs such as: nice facilities, wide selections of videos, fast service, and convenience. A computer system was developed so that the company was able to track specific demographic data, customer's renting patterns, and the number of times a cassette has been rented, and the information was collected t ...
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  • Nike - 1,663 words
    Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more compe ...
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  • Sharp Corporation - 798 words
    SHARP CORPORATION: Technology Strategy Sharp Corporation was established in 1912 by Tokuji Hayakawa as a small workshop. The Company was a small, second-tier assembler of TV sets and home appliances which competed mainly on price. However in the early 1970s Sharp Corporation focused on technologies which competitors ignore , developed expertise in certain electronic devices, such as integrated circuits and liquid crystal displays (LCD) and used them to develop innovative end products. As a result, Sharp Corporation consistently improved its performance so that, by 1992, it was regarded as a world leader in opto-electronics and a premier comprehensive electronics company. Sharp Corporation is ...
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  • Motivation In Business - 1,008 words
    The growth of franchising in America and Europe since the 1970s[1-4] has led to this business form assuming increasing impor-tance in a number of academic debates, including the fields of law, marketing, organi-zation theory, services growth, etc. One of the most interesting issues here is the potential of franchising to provide self-employment opportunities. After all, not only are most franchisees small businesses, but so are most franchisors. For instance, in Britain, half of the franchise systems in existence in 1995 were less than five years old and 43 per cent had ten outlets or less[5]. Franchises are based, ideally, on a proven and tried-and-tested recipe for business success. The im ...
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  • Recruitment - 1,768 words
    On dealing with the premiss that the practice of recruitment and selection is a long way from the recommendations of personnel textbooks, distinction must be taken into account between explicit recommendations and guidelines, on one hand, and, on the other, implicit suggestions stemming from the authors own stance. The implications of distancing from, or identification with, such explicit recommendations and implicit suggestions will be viewed in this paper as well as forms of overt and covert resistance, or adhesion, assumed in actual practice. Also central to the argument is what the whole issue means in terms of both existing problems and potential future problems for the employer and the ...
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  • Recruitment - 1,659 words
    ... e a woman, but the same argument gained credibility in employer-led Opportunity 2000 launched by Prime Minister John Major in the early 1990s (Liff, 1995). Line managers prefer informal sources of recruitment such as word-of-mouth recommendations or purchasing peoples names off the Professional and Executive Register and contacting them directly. This enables autonomy and unaccountability over the choice of successful applicant, and the stereotyped ideal recruit is white, male, aged 30 to 40, and married, i.e. with wife, children and mortgage. This state of affairs is difficult to change, as line managers are patriarchally elevated as the providers, the organizations breadwinners, thus m ...
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  • Budwieser - 1,818 words
    Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies A-B has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without its faults though. Anheuser-Buschs aggressive advertising campaign has targeted more than who they bargained for. Through A-Bs catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. It is the opinion of many researchers that Anheuser-Busch is negligent in their advertising, and insists that ...
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  • Ecommerce Companies And Stock Valuations - 1,445 words
    ... ecently popularized the PEG Model. This model is especially efficient for valuing growth stocks. The basic theory assumes that a stock should trade at a price where the stocks P/E (price to earnings ratio) is roughly equal to its long-term growth rate . Using simple algebra, the price of the stock should be a function of the growth rate times earnings: P = G * E. The model tends to work well. However, to calculate a reasonable value, it is necessary to have positive values for growth and earnings in the future. As earnings approach zero, the P/E ratio is equal to infinity. Coordinately, zero earnings would imply a price of zero based on the model. Although, most users of the model assume ...
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  • Changing Job Roles - 3,095 words
    This paper is the result of research into and reflection on the roles carried out by those who are responsible for managing the 'people' function within organisations. Whether these incumbents are called personnel or HR managers is not necessarily important; it is however critical to give recognition to the complexity of the task that faces those who have to take responsibility for this function. This paper raises two inter-related issues. First, in what sorts of activities do personnel managers decide to invest time and energy? Are the old reliables of recruitment, training and employee relations the key tasks of the 1990s or are other issues more important? Second, does the hard, often uns ...
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  • Changing Job Roles - 3,065 words
    ... istering modern development schemes and who are accustomed to relating their activities directly to the company's Operational Plans, but also from engineers, currently in line management, who recognise in this post the opportunity to develop their own abilities in preparation for top general management posts within the Group in the future. (p.vii) Irish Times, Friday 13 September 1996 ....You will maintain specific global information standards and ensure ongoing systems integrity after implementation. Applicants must have HR functional experience, excellent PC skills and strong communication, people and organisational skills. You will be assertive and must be able to motivate people to a ...
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  • Executive Memo - 1,039 words
    Team E wants to first thank the Board of Directors for giving us the wide range of authority to institute whatever strategic actions and operating changes we decided were appropriate. Eight years ago my colleagues and I were given the responsibility to take charge of Ethical Wares rapidly expanding athletic footwear business. Through our actions we were expected:  to make the company a leader in the athletic footwear industry  and build shareholder value via both higher dividends and a rising stock price Team Es plan was to develop this company into a global leader in the athletic footwear industry by using Ethical Wares most important strength: Cost Leadership  Cost ...
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  • Managing Diversity - 1,569 words
    ... (Rowe 79). A comprehensive 1993 study of U.S. workers' attitudes bears out Rowe's assertions. The first installment of a planned quadrennial survey, the privately funded National Study of the Changing Workforce found that perceptions of discrimination take a heavy toll on job performance. More than one-fifth of minority workers reported they had been discriminated against by their current employers. Those beliefs correlated with a higher tendency to feel "burned out," a reduced willingness to take initiative on the job and a greater likelihood of planning to change jobs. (NSCW 1993). From an external perspective, a diverse workforce can also provide a distinct competitive advantage for a ...
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