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Free research essays on topics related to: marketing campaign

13 results found, view free essays on page:

  • Marketing Campaign Market Capitalization
    1,586 words
    1. Success as a Web Search Engine a. Why was Yahoo! such an early success on the Web? Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfers tastes and needs... In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Fall and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoos founders i...
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  • Coca Cola Company Pepsi Cola
    1,058 words
    Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global market, almost 200 countries since their introduction at the turn of the 19 th century. The history of beverages industry begins in May 1886, when Atlanta chemist Doe Pemberton developed a drink mix with caramel coloured ingredients, coca leaves, kola nuts and cocaine. The drink was first designed as a drug to he...
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  • Marketing Activity Decision Making
    1,642 words
    1. Introduction This document is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of. This commentary looks at the rationale for carrying out the research and how the research methodology was derived. Before embarking on any research project Zikmund (2000) suggests that a cost-benefit analysis be undertaken. Questions that should be asked include: a) Will th...
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  • Consulting Evaluation For The Advising Office Project
    1,962 words
    ... ing the campus with leaflets that explain the new web page and its uses, along with other pertinent information. Also, flyers should be put up on campus that resembles the leaflets that are being passed out, along with mass e-mails and other forms of advertising. This should be repeated after the new advising method is in place to inform the students of the change and how it affects them. Throughout this entire transition, the advising staff needs to be kept up to date and informed. This is ...
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  • Wal Mart Inventory Turnover
    2,349 words
    ... years. This type of strategy allows for current employees to be promoted by relocating to new stores, have increased roles in the success of new locations, and be a part of a winning organization. Also, because of the societal influence that Wal-Mart has, they can improve the quality of life in the areas of expansion. This is a very important aspect of Wal-Mart as discussed with their scholarship and community donations. The costs of this strategy are very high. Because this would involve co...
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  • Weighted Score Strategic Factors
    1,151 words
    The initial demand for Visor was strong and the company was overwhelmed with the order fulfillment process. In the summer of 2000, Handspring went public with an initial public offering price of $ 20 per share (Hunger & Wheelen, 2004, Case 11, p. 11 - 7). A few months later, its stock price soared to $ 95 per share. As a result, Handspring gained tremendous prestige in the PDA arena throughout 2000 and the beginning of 2001. Unfortunately, Handspring was soon confronted with steep competitio...
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  • Potential Candidates Marketing Strategy
    1,071 words
    Nature Centers It is very important to shape the correct marketing strategy that will allow our organization recruiting volunteers and new members. The Woodland Foundation (WF) is a non-profit organization that was created to protect and promote the Woodland Nature Center. It was established 50 years ago and since that time the authorities of the Woodland Foundation constantly re-examine its strategy concerning recruitment of new members and volunteers. As far as there is, actually, no valid pro...
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  • Competitive Advantage Global Marketing
    2,000 words
    ... become an official Games sponsor, while Nike's budget and marketing strategy is more focused on world sports greatest names. Therefore, as far as Nike corporation spends so much efforts on marketing, it was very important that Nike was present in Beijing for there is much at stake - as the unseemly scrambling to ensure a specific kit is worn during a medal ceremony proves. (Adidas and Nike Vie for Top Place on Podium; BUSINESS OF SPORT, 2008) This fierce marketing competition between Nike an...
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  • Gross Profit Balance Sheet
    2,530 words
    Microbrewery Business Plan The Blue Eel House and Brewery, an Atlantic Beach based pub and microbrewery (Brewpub) will operate as a single unit, medium-size alehouse, serving fine, hand crafted, high quality, ale, and lager beers. The microbrewery will be in Atlantic Beach, North Carolina. Today there are over 700 microbreweries operating in the United States. The Blue Eel House and Brewery will be Atlantic Beaches first modern microbrewery, dedicated to producing flavorful ale and lager beers. ...
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  • Outdoor Advertising Marketing Campaign
    2,895 words
    XYZ Conferences 1 Introduction What truly makes an ad campaign exceptional is dynamic creative advertising that not only looks good -- but also carries the message that your marketing plan has established and captures the attention of your target market. Equally important is the proper media placement of your advertising to make sure it hits the right sets of ears and / or eyes. CONSIDERATION LIST OF MEDIA/MARKETING VEHICLES For the advertising campaign of XYZ IT event to be held in Washington D...
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  • Coca Cola Company Pepsi Cola
    1,119 words
    Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global market, almost 200 countries since their introduction at the turn of the 19 th century. The history of beverages industry begins in May 1886, when Atlanta chemist? ? Doe? ? Pemberton developed a drink mix with caramel coloured ingredients, coca leaves, kola nuts and cocaine. The drink was first designed as a drug...
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  • Amount Of Money Point Of Sale
    3,230 words
    Introduction? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Page 3 Sources of knowledge? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Page 4 Competition and influences on the company and its products? ? ? ? ? Page 4 The elements of the marketing mix? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ...
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  • Profit Margin Fourth Quarter
    1,820 words
    INTEL Knows Best? A Major Marketing Mistake Problem Statement When Thomas Nicely, a mathematician at Lynchburg College in Virginia, first went public with the fact that Intel's new Pentium chip was defective Intel admitted to the fact that it had sold millions of defective chips, and had known about the defective chips for over four months. Intel said its reasoning for not going public was that most people would never encounter any problems with the chip. Intel said that a spreadsheet user doing...
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