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Free research essays on topics related to: marketing campaign

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  • Marketing Cyberlaw - 1,821 words
    Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwid ...
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  • Business Plan - 4,326 words
    The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. For instance, in the sample plan, the Executive Summary, which is the last section of the Business Planning Wizard, is presented first in order to emphasize the most impressive features of the business. Your goal in composing a finished business plan is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that you have taken the time to exp ...
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  • Business Plan - 4,464 words
    ... s & Sons. Ferguson and Bardell is the strongest competitor of Northwind Traders, due to its strong client base and experienced owner. However, itstheir press releases are of a very low quality, and itstheir location is undesirable, with difficult parking and limited customer service space. In addition, Ferguson and Bardell lacks the knowledge and expertise in the field of European adventure travel that is valued so highly by the clientele of Northwind Traders. Lakes & Sons will be a formidable competitor for Northwind Traders because of itstheir prime location, well-established business, and extensive training program. Northwind Traders will occupy a specialized niche in the travel indus ...
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  • Case About Yahoo - 1,567 words
    1. Success as a Web Search Engine a. Why was Yahoo! such an early success on the Web? Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfers tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoos founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success. b. Why was ...
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  • Presidio - 1,062 words
    Nestled in the foothills of San Francisco, lies one of the United States most beautiful and historic national parks. Dating back to 1776 when Spanish explorer Juan Bautista de Anza established the Presidio as a military garrison under commission of the government of Spain. In 1848 it was transferred by a treaty from Mexico, to the United States. The Presidio has played a major role in the settlement and defense of the West for more than 200 years. It served as a mobilization and embarkation point during several overseas conflicts, a medical debarkation center and a coastal defense for the San Francisco Bay Area. Located on the northern tip of the San Francisco Peninsula the Presidio occupies ...
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  • Proposed Mkt Strategy For Unilever - 566 words
    I propose not a new product but a new marketing strategy. A popular brand associated with Unilever is Pond's. Pond's is a strategic business unit that deals with skin-care products. I propose to begin a marketing campaign that will increase their revenue by as much as 50% with absolutely no change to the products in their line. The following is a break down on how I plan to do this. Before getting into this miracle marketing strategy we must understand Pond's competition, more specifically, the new competition in the market they are breaking into. Currently their competition would include Noxzema, Neutrogena, etc. The competition I will be focusing on in this new market is Oxy and Clearasil. ...
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  • Innovations In Behavioral Marketing And - 3,043 words
    Innovations in Behavioral Marketing and Preface1 . Benefits of Electronic Marketing III. Segmenting your Internet Market II. Customer Adaptation to E-Commerce Websites An online marketing channel is one that a person can reach via computer and modem. A modem connects a computer to a telephone line so that the computer user can reach various online information services. There are two types of online channels: Various companies have set up online information and marketing services that can be accessed by those who have signed up for the service and pay a monthly fee. The best-known online services are: CompuServe, America Online, and Prodigy, with more than 3,200,000, 3,000,000, and 1,600,000 ...
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  • Imc Abercrombie And Fitch - 1,106 words
    ... rial with athletic, privileged-looking, semi-clad co-eds is used in every aspect of its marketing communication strategy. Because of the consistency of Abercrombie's communication messages, Abercrombie's advisements and promotions are easily identified. Furthermore, the opposition to Abercrombie's communications strategy and associated materials has actually enhanced the effectiveness of Abercrombie's marketing communications. Abercrombie has come to be seen as more exclusive and cool because of the rebellion and controversy. Despite Abercrombie's well-integrated and highly publicized marketing campaign, Abercrombie may reconsider the magazines in which it advertises. For example, the av ...
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  • Industrial Design - 3,361 words
    ... a successful business. Until this year, the chairs remained virtual products though not for lack of effort on Hoeys part. Shortly after he introduced the lounge chair, he set out to produce it independently, using fabricators in Pennsylvania. As he labored at putting together a manufacturing team, a national-brand furniture maker approached him about producing the design. But nothing came of this venture. Then DuPont called, wanting to show the biomorphic prototype in its Corian ads, which challenged readers of design magazines (including this one) to imagine how the old toaster will look sitting on this. With constant exposure, the chairs fame grew exponentially and Hoeys luck changed ...
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  • Coke Vs Pepsi - 1,020 words
    Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global market, almost 200 countries since their introduction at the turn of the 19th century. The history of beverages industry begins in May 1886, when Atlanta chemist Doe Pemberton developed a drink mix with caramel coloured ingredients, coca leaves, kola nuts and cocaine. The drink was first designed as a drug to help people feel better. Some time later, carbonated water was added to the syrup and that is how Coca-Cola was invented. Caleb Bradhem, a New Bern, N. C pharmacist, created Pepsi in the late 1890s almos ...
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  • Crm - 2,000 words
    The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely and operate on this substandard model. Today, companies are re-engineering their operations and investing in enhanced IT infrastructures, which enable them to provi ...
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  • Pple Case - 992 words
    This is a case in which a succesful comapny snapple was acquired by quaker and how it came to losses. Major Issues: The major issues in the case can be summarized as follows: 1. Why the Quaker takeover of Snapple failed? Where did they go wrong? 2. What should Triarc Beverage Group do now? To understand and analyze the issues in the case it is important that we understand the reasons that made Snapple a successful brand at a time when many others failed. For this we need to study the characteristics and strengths of Snapple as a brand and the company as a whole. This will lead to the discovery of reasons as to the failure of Quaker Inc in building the Snapple business and also what Triarc sh ...
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  • Analysis Of E-commerce And Keys For Succesful Companies - 1,153 words
    ... E-MAIL MARKETING E-mail is a strategic tool for driving web site traffic, facilitating transactions, attracting new customers and retaining existing ones (DigitalRiver.com, 2001). Digital River helps with the development and execution of the e-mail marketing campaign. They help analyze buyer information, and help develop specific offers to those buyers. They handle the deployment of the e-mail campaigns and then analyze the response rates to these offers via their Enterprise Campaign Management (ECM) system. ENTERPRISE CAMPAIGN MANAGEMENT (ECM) With ECM, Digital River helps a company target the best performing segments of their market. A Web based interface allows the client to define, c ...
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  • Critical Examination Of Market Research For A Proposed Project - 1,613 words
    1.Introduction This document is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of . This commentary looks at the rationale for carrying out the research and how the research methodology was derived. Before embarking on any research project Zikmund (2000) suggests that a cost-benefit analysis be undertaken. Questions that should be asked include: a) Will the pay off or rate of return be worth the investment? b) Will the information gained by research improve the quality of the decision to an extent sufficient to warrant the expenditure? c) Is the propos ...
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  • Executive Summary Of Business Plan For New Greek Restaurant - 1,389 words
    Alexandria Taverns- "a Greek restaurant," unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Alexandria Taverns is the answer to an increasing demand. The public wants value for everything that it purchases, is not willing to accept anything that does not meet its expectations, and wants entertainment with its dining experience. In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Alexandria tavern's does this by being the only Greek restaurant in the area. We will provide our customers with unique Greek food with Greek ...
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  • Cruise Line Industry: Carnival Case Study - 994 words
    ... und the world. 2. Finance (Financial Analysis see Appendix E) a. Revenues have increased by 57.20% and the net income of the company has increased by 105% since 1993. The companys liquidity ratios are weak and need attention. Carnival has high profitability ratios and has decreased their current and long-term debt by using more liquidity. 3. Research and Development a. The company is constantly trying to upgrade their product. They do this by building new and larger ships. They offer more entertainment and activities on these ships. They are also trying to expand their ports of call to new places around the world. This helps the company meet the vacation expectations of more and more peo ...
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  • Consulting Evaluation For The Advising Office Project - 1,923 words
    The current system that we have been working with is Undergraduate Business Advising. After doing some research we have found that there are a number of different problems with the current system. The main problem we have discovered is inconsistent information. One of the proposed solutions is an Undergraduate Business Advising website. The website will provide a way for advisors to communicate information to students more clearly and efficiently. It will also, in the same way, provide a way for students to access the information much quicker and easier. In addition, it will allow students to schedule appointments online. By offering this feature, we hope to increase the number of appointmen ...
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  • Consulting Evaluation For The Advising Office Project - 1,954 words
    ... ing the campus with leaflets that explain the new web page and its uses, along with other pertinent information. Also, flyers should be put up on campus that resembles the leaflets that are being passed out, along with mass e-mails and other forms of advertising. This should be repeated after the new advising method is in place to inform the students of the change and how it affects them. Throughout this entire transition, the advising staff needs to be kept up to date and informed. This is the key to allowing the entire project to work. If a member of the advising staff is confused and cannot answer questions regarding the new system, the new system is doomed to fail. MARKETING CAMPAIGN ...
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  • The Definition Of A Leader - 1,573 words
    Regardless of how we tend to view leadership, research shows that leaders do not necessarily possess any more positive traits than anyone else. Effective leaders do, however, develop and practice certain behavioral skills that contribute to their success. Rather than relying on personality traits, leaders should work to develop their relationships with followers, peers and other leaders. Effective leaders show intelligence, good judgment, honesty and integrity, responsibility, stability, initiative, persistence, accountability, insight, maturity, dependability, optimism, enthusiasm, ambition, confidence, flexibility, vision, empathy, sincerity, charisma, and trustworthiness. Make sure you do ...
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  • Case Analysis On Wal-mart Using The Ie Matrix, Swot Analysis And More - 2,254 words
    ... ed. Another weakness is that there are few females in top management and there are few minorities employed. With such a societal demand for equality, Wal-Mart is lacking in this category. This is not a very good ethical decision for Wal-Mart to be making. They are really hurting their corporate image by maintaining this position. The other area that Wal-Mart lacks in is with unions. Currently, Wal-Mart does not have any union involvement. This is a problem because of the perception of treating employees poorly. Unions are created to provide bargaining power to employees on issues that involve their compensation, benefits, and working conditions. This is also a weakness because of job sec ...
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