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Windows Xp Distribution Channels
886 wordsMicrosoft operates through indirect marketing channels, which means that one or more intermediary levels curtail the distribution process from the manufacturer to the consumer. Microsoft typically uses value-added re-sellers and retailers as the medium between the manufacturer and customer. Promoting Windows XP through distribution channels plays an important role in developing and spreading pervasive communications about an offer. Value-added re-sellers take products (such as XP) and customize ...
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Sri Lankan Counter Productive
1,061 wordsDespite the importance of effective pricing for marketing success, many organisations only pay lip service to same. The reasons could be, (a) A lack of understanding, of the true strategic value of sound pricing strategy. (b) The over reliance on finance personnel, to independently formulate pricing policy and strategies. (c) The lack of financial / costing knowledge on the part of marketers. Whatever the reasons may be, it is time that a professional integrated approach be taken towards pricing...
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Promotional Mix Competitive Advantage
1,193 words... ity will also be key objectives. The main short term objective, however, is to build a loyal consumer following. This will be achieved through the emphasis staff put on customer care. If these objectives are met we should break even and cover all associated costs. Gaining market share and building a brand name and identity will be the main marketing focus in the medium term. We feel that emphasis on branding will also be critical. The name, sign, symbol and design of our products gives the c...
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Product Or Service Nonprofit Organizations
1,698 wordsWhen a new product comes onto the market, there are soon many companies selling it. By the time the market matures, there are usually very few companies left. Large sales volume leads to economies of scale which result in lower unit costs and reduced prices, driving competitors out of the market. This often allows the few remaining companies to exert more control over the prices they pay for raw materials and the prices that the consumers pay for finished products, thus increasing profits over t...
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Bright Colors Promotional Mix
1,190 wordsTo Marketing Goals Marketing Goals To reach our target market as intensely as possible, have effective promotional plans and keep promotional overheads low. This will be done by nation-wide distribution through large retailers. Product Five Degrees of Innovation is introducing an new plastic label remover that fits onto an individual thumb in order to scrape unwanted adhesive labels. Sales Projection We projected our sales based on the Contandina case 80 %, 30 % rule. First we found our main tar...
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P 038 G Toilet Paper
3,120 wordsProctor &# 038; Gamble Are Adhering To The Proctor &# 038; Gamble Are Adhering To The New Lifestyles Of Americans With The New Millennium Approaching Proctor &# 038; Gamble are adhering to the new lifestyles of Americans with the new Millennium approaching. Today everyone seems to be on a constant move, with little or no time for most ordinary everyday ways of life. With this new fast paced lifestyle, P&# 038; G hopes to market the new Bounty Toilet Paper to this generation of Americans. P&# 038...
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