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Free research essays on topics related to: marketing strategies

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  • Ford Motor Company Products And Services
    2,332 words
    The Twentieth Century was profoundly affected by the innovations of Henry Ford. The invention of the automobile gave opportunities to multitudes of people. These opportunities were not just in transportation, but in occupation as well. Today, no matter where a Ford is produced, the consumer knows that they are receiving a high quality product. The reason for this is that the majority of Ford vehicle parts are designed by Ford engineers, manufactured in Ford plants and assembled in Ford product l...
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  • North Face Sixty Nine
    2,406 words
    ... el of modern fashion. The North face is a very popular name in outdoor apparel and we feel that through implementing effective marketing strategies that this popularity will carry over to our sneaker line. The North Face/ Triple Divide Mid ($ 74. 95) This sneaker is made of prime Weather tuff waterproof leather built to keep the foot warm and dry through treacherous terrains. This sneaker offers an integrated webbing eyetoy lacing system that allows for a uniform, snug fit. It has a Firm X- ...
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  • Indian Market Marketing Strategies
    1,512 words
    The cruise companies targeting Indian customers feel that the cruise market segment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing their own market share in the future The Indian travel industry can be virtually described as a melting pot of possibilities. Modern lifestyle, enhanced economic s...
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  • Promotional Mix Competitive Advantage
    1,193 words
    ... ity will also be key objectives. The main short term objective, however, is to build a loyal consumer following. This will be achieved through the emphasis staff put on customer care. If these objectives are met we should break even and cover all associated costs. Gaining market share and building a brand name and identity will be the main marketing focus in the medium term. We feel that emphasis on branding will also be critical. The name, sign, symbol and design of our products gives the c...
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  • Metropolitan Areas Market Penetration
    1,043 words
    ... niche. It may be more worthwhile to capitalise on this advantage, re-target it at the right market segment, and turn-up a bigger player in this special market. Cons of Not Developing a Front-Engine Mower By not developing front-engine mowers, SMC will forgo sales opportunities in a large market share with high growth opportunities. There is also a danger that its existing consumers in the non-metropolitan area may change preferences for the perceived more powerful front-engine mowers. Furthe...
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  • Advertising Campaigns Marketing Strategies
    1,722 words
    Most advertisements are often criticized for encouraging materialistic values and promoting that what one possesses is more important than who one is. Advertisers want their ad to stand out so they attempt to do so by using techniques such as humor, ongoing story lines, unexpected dialogue, unusual techniques, attention getting spokespersons, or simply by repeating ads to the extent that it is inevitable for a consumer to remember them. Advertising is very common and there are many techniques us...
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  • Japan Global Competitive Marketing Strategy
    1,458 words
    Japan's Global Competitive Marketing Strategy It takes more and more to successfully compete in the modern age. The prosperous company or even the state of the world is now determined not only by the high quality services or goods but rather by how efficiently does the enterprise sell and distribute them. The particular success and rapid growth of the Japanese economy is partially explained by well-defined marketing strategy of Japanese companies, which are present in the global market. In this ...
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  • Marketing Strategies Competitive Advantage
    1,338 words
    MARKETING STRATEGIES ABSTRACT Marketing strategies should be turned into specific action programs that answer the following questions: What will be done? When will it be done? Who is responsible for doing it? And how much will it cost? For example, the manager may want to increase the sales promotion as a key strategy for winning market share. A sales promotion action plan should be drawn up to outline special offers and their dates, trade shows entered, new point-of-purchase displays and other ...
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  • The Effects Of E Marketing On Small Businesses
    1,288 words
    The Effects of E-Marketing on Small Businesses Introduction Small Business Enterprises (SBEs) play very important role in the world economy. Traditionally, small businesses are the main contributors to employment, development, and economic growth. Mulhern (1995) asserts that approximately 99 % of all European businesses are small and medium sized businesses, providing more than 66 per cent of employment in Europe. The U. S. economy is also no exception to the rule, because it is by no means domi...
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  • Ice Cream Competitive Advantage
    2,757 words
    Unielever Company As the companies are constantly looking for growth, they seek for directions in which they can expand. Combination of market and product development can result in increases profitability for the company. The better business components are chosen, the more income company has. The composition of the corporation as well as business components depend on the size of activities in each market area covered. There are corporations that are equally active in all chosen directions, where...
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  • U S Food Food And Drug Administration
    1,614 words
    Examination of the Ph RMA Guidelines on Direct-to-consumer Advertising Every year many people die because of medical mistakes. It makes specialists to adopt several valuable solutions. These solutions are directed to give uptodate information about clinical innovations and drug interaction. Patients will have an opportunity to get the information, and it helps to ensure them that professionals, who prescribe medicines, get the accurate and latest information about them. But avaliable information...
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  • Political And Cultural Ice Cream
    1,277 words
    Global Business and Technology Paper The discussion concerning variety of effective market economy models is often related to the issue of globalization. Modern economy experiences drastic changes within the basis of modern market, or so-called globalization. According to Wikipedia Website, globalization is usually explored as a complex of technological, social, economical, political, and cultural changes seen as increasing interdependence, integration and interaction between people and companie...
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  • Financial Planning Future Career
    577 words
    marketing yourself as a professional. The career opportunities in Finance span the spectrum from investment analysis and banking to corporate finance, private to government industry, from leadership vacancies to entry-level roles. However, there are a lot of careers open to professionals in finance: Securities Analyst, Bank Officer, Budget Analyst, Contract Analyst, Stock Broker, Corporate Financial Officer, Financial Planner, Cost Manager, Appraiser, Credit Counselor, Branch Manager, Budget Ana...
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  • Marketing Strategies Youth Culture
    1,555 words
    The Concept of Being Cool What does it mean to be cool? Cool is actually a rather old slang word which is still used very widely today. Its meaning is difficult to identify exactly, as cool is more of a behavior style, attitude and self-confidence than some particular thing. At the same time, being cool can be some kind of fashion or trend statement. All in all, peoples idea of being cool seems to come down to 2 major categories: superficial, artificial material cool and real, authentic internal...
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  • Financial Analyst Bachelors Degree
    1,225 words
    Career Research Decision-making process is our fellow-traveler. Making correct plans or job-related decisions can be extremely difficult. The recent decision I have made affecting my job is to choose a career in Finance, namely, to become a Financial Analyst. It was quite a difficult process when I had to choose the aim and determine the way I need to act for realization of my aim. This process embraces correlation of goals, values of realization, assessments and motives, to mention a few. First...
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  • Coca Cola Company Pepsi Cola
    1,119 words
    Mounting competition between Coca-Cola (Coke) and Pepsi Cola (Pepsi) had a very long standing in the American history. Both cola have thus made themselves a household name in the global market, almost 200 countries since their introduction at the turn of the 19 th century. The history of beverages industry begins in May 1886, when Atlanta chemist? ? Doe? ? Pemberton developed a drink mix with caramel coloured ingredients, coca leaves, kola nuts and cocaine. The drink was first designed as a drug...
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  • Intel Corporation Marketing Strategies
    419 words
    History of The Intel Corporation The Intel Corporation is the largest manufacturer of computer devices in the world. In this research paper I will discuss where, even, and how Intel was founded, the immediate effects that Intel made on the market, their marketing strategies, their competition, and finally, what Intel plans to do in the future. Intel didnt just start out of thin air, it was created after Bob Noyce and Gordon Moore first founded Fairchild Semiconductor with six other colleagues. F...
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  • Sustainable Competitive Advantage E Commerce
    4,491 words
    Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in th...
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  • Abraham Maslow Person
    7,592 words
    Chapter 1 Marketing In a Changing World What is marketing? Creating customer value and stratification are at the very heart of modern marketing thinking and practice. Market Defined Markets always focus at satisfying customers needs Marketing: A social and managerial process by which individuals and groups obtain what they need and want through creating exchanging products and value with others. Needs: States of felt deprivation Wants: Are the form taken by human needs as they are shaped by cult...
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  • Cigarette Advertisements Bright Colors
    1,514 words
    Newport World Today, cigarette advertisements generally target a specific consumer with flashy advertisements and try to establish a reputation with them at a young age to ensure them a life long consumer of their cigarettes. Cigarette advertisers try to glorify their product with a variety of marketing schemes that tap into the human need of acceptance, they do not care if they are selling a smoke filled death to children, but if theiradvertisement's are increasing sales. Advertisers have the n...
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