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Complete Philip Morris Marketing Analysis
5,212 words... or substitutes that would provide a healthier alternative. Philip Morris was the first company to take a step in the right direction by introducing Marlboro. The filtered cigarettes were believed to be healthier and reduce the chance of developing cancer. Since then, more companies have introduced their own version of a healthier cigarette. Tobacco companies introduced such innovations as light and ultra light cigarettes. Light cigarettes are made with less tar; ultra lights have almost no t...
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Sexual Intercourse Public Service
3,017 words... this. The first reason is in light of the Elaboration Likelihood Theory, which depends on the way people process message. People use one of two routes when evaluating messages in the public service announcements, the central and peripheral. The second reason is fear appeals tend to be less effective when used in short televised public announcements. They are more appropriate for formats that allow more elaborate and longer messages to reinforce self-efficacy. The third and final reason is co...
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Sentences Correctly Rejected Oades Blank Eggers Processing
4,804 wordsLanguage processing and production seem to involve many areas of the brain (Garrett, 1995). Using positron emission tomography (PET), Howard, et al (1992) were able to identify a number of physically separate brain structures that become active during various language processing tasks. They found that physically discrete areas are responsible for auditory and visual word recognition and that these areas are separate from those involved in either word comprehension or production. Similarly, measu...
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Effects Of Short Term Memory
1,585 wordsPeople have always wondered why they were able to remember certain things but forget others. After cramming for a test, why do you usually forget all the information over the next few days? When people cram for tests they have a tendency to use Type I rehearsal, which is repetition. Repetition is when you say the same thing over and over again until you memorize it. Type II rehearsal is elaboration. Elaboration is trying to connect what you are learning to something you already know. Elaboration...
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Behaviour Modification Weight Loss
1,614 words... ically similar compounds has resulted in fatal poisoning, usually terminating in convulsions and coma. Management of acute Phentermine (resin) intoxication is largely symptomatic and includes lavage and sedation with a barbiturate. Experience with hemodialysis or peritoneal dialysis is inadequate to permit recommendation in this regard. Intravenous phentramine (Regitine) has been suggested on pharmacologic grounds for possible acute, severe hypertension, if this complicates over dosage. DOSA...
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Learning Theory Point Scale
1,462 wordsThe article entitled An Analysis of Schema Theory and Learning Theory as Explanations for Variance in Adolescent Adjustment to Divorce is a research done with adolescents to see how well a child and his or her parents adjust to divorce. The researchers are trying to find a way to help children deal with divorce. The researchers are trying to see if there is a connection between a child's age and their sex that affects the way they adjust to divorce. After trying to see if these two factors are c...
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Parent Child Relationship Learning Theory
1,495 words... sorry for and inconvenience they caused them, answered any questions anyone might have, and then thanked them. None of the subjects reported anything negative about the research they participated in. Article 1: Results Schema theory suggested that the behaviors toward divorce would be caused by the parent's child relationship and would also somehow be the reason for the way a child adjusts during divorce. But after the research was completed, none of these were supported by the data obtained...
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Memory To Enhance Creative Thinking
1,305 wordsMemory to Enhance Creative Thinking Planning Aims: To utilize memory as a tool for generating ideas for creative solutions and / or creative options and alternatives to reach a desired goal. Objectives: At the end of the one hour session on Creative Thinking, the participants are expected to: identify each and every tools and techniques of creative thinking; comprehend the different uses of all the tools and techniques presented; see the value and advantages of each of the different techniques o...
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Put Into Practice Ethnic Minority
1,771 words... professionals from the communities. The researcher developed intervention strategy, the outcomes of which were evaluated by all study participants. The participatory action research (PAR) approach used in this study leads to meaningful discoveries and insights into the problems of cervical screening among minority ethnic women and allows the problem to be examined in a social context and to be addressed with appropriate considered actions. Was there a clear statement of the aims of the resea...
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Substance Abuse Psychological Disorders
2,956 wordsResearch Proposal Paper # 3 Revised January 28, 2004 Methods of Research & Discipline Inquiry Course # 1005 Aliya Fonseca, MA 10631 Caminito Brandon San Diego, CA 92131 (858) 536 - 8370 Denise Scatena, Ph. D Saybrook Graduate School & Research 450 Pacific St. 3 rd Fl San Francisco, CA 94133 ABSTRACT The proposal is to identify adolescents with mental health and alcohol and drug issues. The study will build on growing research, which suggests adolescents whom abuse or are dependent on alcohol or ...
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Social Influence Ethical Issues
1,027 wordsConformity and Obedience Question 1 Explain what is meant be the terms Conformity and Obedience Conformity is acting in terms of the accepted behaviour of a social group or a change in the behaviour of the minority to fit the behaviour of the majority. For example Jones study showed that when asked to estimate the number of beans in a bottle people would come up with different results, he then asked them to come up with a group estimate, then a second individual estimate. The second individual e...
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Feminine Traits Positive Correlation
2,031 wordsCorrelation Between Masculinity And Empathy Essay, Research Correlation Between Masculinity And Empathy Correlation Between Masculinity and Empathy Many psychological studies have been carried out over the years in the topic of personality, in aiming to grasp the type of factors that are involved in bestowing us the personalities that we hold. Most people will have probably come across various personality tests at some stage or another, which ask you lots of questions and then analyze your resul...
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Face To Face Na Ve
1,065 wordsDescribe And Evaluate Two Explanations Of The Describe And Evaluate Two Explanations Of The Behaviour Of Crowds Describe &# 038; Evaluate Two Explanations of the Behaviour of Crowds When people are alone, their behaviour can be different to when they are part of a crowd, and sometimes this change in behaviour can even lead to violence. When you consider that crowds exist in nearly all walks of life, such as work, sports and general social life, this can become a problem, so why is it that a pers...
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Students Enrolled Control Group
487 wordsPsyc 100 (0110 - 0129) Fall, 1996 Dr. Sternheim Report # 1 (10 points) Design of a Psychological Experiment Problem: Suppose you are a psychologist who is interested in the effects of caffeine on the eye-hand coordination of students enrolled at UMCP. Design an experiment to test the hypothesis that caffeine enhances a students ability to hit a baseball. Describe your experiment by answering the following questions What are the independent and dependent variables? The independent variable would ...
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Significantly Higher Gender Differences
1,971 wordsDifferences in Visual Spatial 1 Running head: The differences in visual spatial ability among females and males The differences in visual spatial ability among females and males: Does practice have an effect on performance? Scott D. Singleton Keene State College, Keene, New Hampshire Differences in Visual Spatial 2 Abstract Many scientists have studied the sex differences in spatial abilities. Different designs of testing have been used to test this subject. A simple Mental Rotation Test (MRT) w...
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Childhood Sexual Abuse Child Sexual Abuse
2,497 wordsChild Sexual Abuse Prevention The purpose of this literature review is to evaluate the information that has been collected in the area of child sexual abuse prevention. From the research studies critically examined, a decision will be made as to what areas improvements need to be made in, in order to adequately outfit children, teachers and child care workers with the skills and knowledge to help prevent child sexual abuse. An exploratory study entitled Child Sexual Abuse Prevention was conducte...
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Three Groups N J
1,021 wordsCan there be a Relationship between Ecstasy and Memory in the Human Body? Target Article: Parrott, A. C &# 038; Lasky, J. (1998) Ecstasy (MDMA) effects upon mood and cognition: before, during and after a Saturday night dance. Psychopharmacology, 139, 261 - 268. Additional Article: Parrot, A. C. , Lees, A. , Garnham, N. J. , Jones, M. , &# 038; Wesnes, K. (1998). Cognitive performance in recreational users of MDMA of? ecstasy? : evidence for memory deficits. Journal of Psychopharmacology, 12, 79 ...
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Issue Of Abortion President Clinton
1,377 wordsAn individuals Ethical Issues Introduction An individuals opinion on ethical issues can be altered by the manner in which information is presented to him. In addition to the subject matter contained in the information, the implicit tone and wordings used in the text can have a significant impact on the opinion of the reader. In a similar manner, the phrasing of the questions asked can also alter a persons response to a certain ethical issue. Schwarz (1999) observed that the validity of the surve...
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Young Childrens Higher Levels
2,758 wordsRunning Head: Storytelling and EmpathThe Effects of Storytelling on Expressions of Empathy in Preschool Aged Children Sarah E. Shafer Earlham Colleg Abstract The present study examined affective and cognitive empathy in preschool children. Seventeen children, ages three to five years, were given The Young Childrens Empathy Measure to determine their understanding of empathy. Participants were then read a childrens story and given the empathy measure again, to see if they expressed more empathy a...
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Young Childrens Higher Levels
2,692 wordsThe present study examined affective and cognitive empathy in preschool children. Seventeen children, ages three to five years, were given The Young Childrens Empathy Measure to determine their understanding of empathy. Participants were then read a childrens story and given the empathy measure again, to see if they expressed more empathy after hearing about a sympathetic protagonist. A second baseline score was obtained one week after the story was administered. On measures of cognitive anger, ...
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