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2 Nd Ed Focus Groups
1,639 words... one in this project (Craig and Douglas, 2001). International research is often treated a simple extension of a company's domestic activity but researchers must consider cultural factors when designing questionnaires (Zikmund, 2000). 5. 2 Questionnaire The questionnaire must be designed to be clear and concise and avoid any ambiguity (Smith & Fletcher, 2001). Postal surveys using self-administered questionnaires are non-personal, which is the reason why this method of data collection is s...
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Face To Face Secondary Sources
1,111 words... ch The objective of marketing research is to address a specific problem, decision or question that necessitated the research. 2. Determine Data Sources Data sources include secondary or published sources and primary sources. (those requiring original research such as surveys, experiments and observation). Secondary sources can provide inexpensive readily available information so checking them first is a good idea. If secondary sources cannot provide the needed information then primary data n...
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Break Even Analysis Wellness Program
891 words... s potential customers include all businesses that offer their employees some type of medical benefits, are experiencing escalating health care costs, and wish to more effectively manage their costs. Corporate Fitness, however, segments its services for individual organizations. Corporate Fitness will work with senior management to develop mission statements and provide incentive plans, and with employees to design personalized health and fitness programs. The targeted customers are corporate...
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Qualitative Research Research Methods
1,246 wordsBEST PRACTICES IN CONDUCTING QUALITATIVE RESEA RCH Qualitative research is quite hard to define, because the terms used have very little similarities with ordinary science (OConnor 2004). One attempt at definition is that of it involving methods of data collection and analysis that are non-quantitative, one that uses unreconstructed logic to get what is really real the quality, meaning, context, or images of reality in what people actually do, not what they say they do (OConnor 2004). It is said...
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Job Related Stress Health Care Costs
2,089 words... et al. (2000) that interviewed six large United States corporations and embraced 46, 026 respondents, stress and stress factors make up the highest percentage of health insurance expenditures, namely, $ 6. 2 billion accounting for 7. 9 percent of all health costs. Moreover, despite the fact that employees absenteeism at the workplace due to stress and mental health problems is mostly addressed in group wage-loss indemnity plans (Paoli, 1997), the economic influence of stress-related problems...
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Put Into Practice Ethnic Minority
1,771 words... professionals from the communities. The researcher developed intervention strategy, the outcomes of which were evaluated by all study participants. The participatory action research (PAR) approach used in this study leads to meaningful discoveries and insights into the problems of cervical screening among minority ethnic women and allows the problem to be examined in a social context and to be addressed with appropriate considered actions. Was there a clear statement of the aims of the resea...
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Aggressive Driving Road Rage
1,233 wordsMere Motorist to Mad Max Since 1990, incidents of road rage have increased an outstanding fifty-one percent. Road rage came in first (forty-two percent), next to drunk driving (thirty-five percent) as the biggest threat on the road (Fitton, 4). There are numerous factors involved in the dramatic increase of traffic incidents involving road rage. Such factors include road congestion, media portrayal, and personal stress and anger. These factors, combined with a 3, 000 -ton killing machine are a v...
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