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Broad Range Marketing Strategy
2,043 wordsWhich is the one place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or even long distance calling time. The answer would be Priceline. com. All you have to do is know your need, state your terms, and make your offer. It doesnt get easier than this! Priceline. com was one of the pioneer online companies to traverse the traditional limitations of the Internet and revolutionize online purchasing...
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Made A Good Product Features
843 wordsThe steps to the sale are the most important task in a salesman occupation. It is during this time in which the salesman's personal skills are shown. During this time a salesman can either gain a sale, or lose it altogether. For most salespeople, they learn this skill during their post-high school education. Some learn in as early as high school. In high school many teens across the country are able to gain and learn this skill through a club called D. E. C. A. The pre approach is when the sales...
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Six Steps Target Market
1,251 wordsCREATE A NEW PRODUCT AND PROVING THE DEMAND The product that we created is a newly designed toilet known as the Mans Toilet. At first thought, this product seems to be a useless testosterone filled product. However, this product offers many advantages and benefits that many might not have initially thought of. It has many product features that include physical, real, and extended features. The physical product is the tangible product, which the customer buys. These characteristics include that t...
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Promotional Mix Competitive Advantage
1,193 words... ity will also be key objectives. The main short term objective, however, is to build a loyal consumer following. This will be achieved through the emphasis staff put on customer care. If these objectives are met we should break even and cover all associated costs. Gaining market share and building a brand name and identity will be the main marketing focus in the medium term. We feel that emphasis on branding will also be critical. The name, sign, symbol and design of our products gives the c...
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Product Life Cycle Maturity Stage
1,101 wordsHow does a firm s pricing policy relate to the product s life cycle? When a company launches a new product, it knows the product won t last forever. However, the company does expect to earn a satisfactory profit to cover all the effort and risk that went into launching it. A firm can never accurately predict the lifetime of a product, but the lifetime involves four distinct stages. These four stages are collectively known as the Product Life Cycle (PLC). The first stage is the introduction stage...
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