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  • I Granaimall - 1,191 words
    Site: Via del Tintoretto Zona Laurentina Size: Around 130 commercial activities plus a supermarket; square meters of commercial area 150000mq. Accessibility: The situation of the local roads is good and well organized even if it is a bit far away from the GRA- The parking situation is very good, there is an outside one (payment) and a free internal one. The place is relatively close to the tube; Bus n767 .The bus stop, is 25 meters away from the shopping center. Opening ours: Every day from10.00 to 20.00; on Monday from14.00 to 20.00 Big mall as a place where to socialize Malls were first made in the U.S. at the end of the 50s in order to decentralize the congestion of the urban sites. In R ...
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  • Marketing Paper On Burger King - 332 words
    TWO COMPETITIVE TOOLS THAT I FEEL WOULD HELP BURGER KING ARE QUALITY AND VARIETY. WE ARE ALL FAMILIAR WITH THEIR PRODUCTS THEREFORE, WE ALL SHOULD AGREE THAT SOMETIMES THE FOOD SEEMS LIKE IT HAS BEEN SITTING ON THE SHELF A WHILE. ALSO, THEY SHOULD INCORPORATE MORE VARIETY INTO THEIR MENU. BURGER KING, (ALONG WITH ALL THE OTHER FAST FOOD RESTAURANTS) HAS SUCH A LIMITED VARIETY OF ITEMS TO CHOSE FROM. SPECIAL ITEM SALE DAYS , AND GIFT DAYS ARE SOME PROMOTIONAL TOOLS THEY SHOULD CONSIDER AS WELL. MCDONALDS HAS SALE DAYS, SO WHY SHOULDNT THEY HAVE THEM AS WELL? MAYBE EVEN GIVE AWAY SOME TOY OR SOMETHING ON GIFT DAY. IF I WERE TO DEVELOP A MARKET RESEARCH PROJECT FOR THIS SINEARIO , IT WOULD GO A ...
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  • Microsoft - 1,505 words
    Microsoft Corporation, leading American computer software company. Microsoft develops and sells a wide variety of computer software products in more than fifty countries. Microsoft's Windows operating systems for personal computers are the most widely use operating systems in the world. Microsoft had revenues of $14.4 billion for the fiscal year ending June 1998, and employs more than 27,000 people in 60 countries. Microsoft has it's headquaters in Redmond Washington. Microsoft's other well known products include, Word, a word processor; Excel, a spreadsheet program; Access, a database program; and PowerPoint, a program used for making business presentations. These products are sold separate ...
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  • Business Report - 1,530 words
    A comprehensive advertising plan will help this company capitalize on many current and future market trends in the casket industry. We will develop a strategy for the company that will pull the product through the supply chain by creating consumer awareness and developing and interest for the product, thus creating a more educated, knowledgeable and empowered end-consumer. The new trend sweeping the funeral services market is that of pre- planning, people are starting to realize that as with everything else, prices are moving higher on a regular basis. Many individuals realize by pre-planing know they are relieving the burden from family members and also taking advantages of saving money by ...
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  • Blockbuster - 1,011 words
    David P. Cook created the first Blockbuster Video store in October 1985 in Dallas, Texas. Mr. Cook intended to establish " video superstores" that would respond to the on going trends in the video industry during the 1980's because the number or households buying VCRs was increasing very much and so was the number of film titles. He wanted to create a store that would respond to the customer's needs such as: nice facilities, wide selections of videos, fast service, and convenience. A computer system was developed so that the company was able to track specific demographic data, customer's renting patterns, and the number of times a cassette has been rented, and the information was collected t ...
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  • Nike - 1,663 words
    Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more compe ...
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  • Marketing Cyberlaw - 1,821 words
    Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwid ...
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  • Marketing Is Marketing - 1,102 words
    "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark some discussion pertaining to the extent to which marketers can safely generalize when discussing the nature and characteristics of marketing. Are we correct in offering students and in-company training program g ...
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  • Business Plan - 4,326 words
    The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. In composing your business plan, you can follow your outline as loosely or closely as you choose. For instance, in the sample plan, the Executive Summary, which is the last section of the Business Planning Wizard, is presented first in order to emphasize the most impressive features of the business. Your goal in composing a finished business plan is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that you have taken the time to exp ...
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  • Business Plan - 4,464 words
    ... s & Sons. Ferguson and Bardell is the strongest competitor of Northwind Traders, due to its strong client base and experienced owner. However, itstheir press releases are of a very low quality, and itstheir location is undesirable, with difficult parking and limited customer service space. In addition, Ferguson and Bardell lacks the knowledge and expertise in the field of European adventure travel that is valued so highly by the clientele of Northwind Traders. Lakes & Sons will be a formidable competitor for Northwind Traders because of itstheir prime location, well-established business, and extensive training program. Northwind Traders will occupy a specialized niche in the travel indus ...
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  • Hummer Corporation Analysis - 958 words
    I am writing to you in regards to the Hummer's target market. According to AM General's market research , Hummer's market is divided into four categories: the realist, the discerner, the conqueror, and the adventurer. The realist considers Hummer for its practical purposes, and will therefore make use of the vehicle's off-road prowess. The discerner is a connoisseur for the finer things in life, who appreciates Hummer's status, but is unlikely to go off-roading. The conqueror is a successful person who wants people to know it, who appreciates Hummer for its exclusivity and attention grabbing looks. The fourth type of buyer is the adventurer, who wants to take the Hummer off-road. By analyzin ...
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  • Marketing Plan - 1,625 words
    Marketing plan for ice dreams, an icecream shop Ice Dreams will sell shave ice as its primary product in addition to soft drinks and frosty Latin drinks called licuados. Shave ice is the hottest new dessert since frozen yogurt! Shave ice is heating up rapidly and shows no sign of cooling (Crystal Fresh, Inc., 1995). Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. People would shave ice by hand, creating a cold, flaky snow. Then they'd top it with fruit juices to create a refreshing treat. Something this good couldn't remain a secret. In recent years, the taste for shave ice has spread all over the world. Shave ice is much different than a sno-con ...
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  • Case About Yahoo - 1,567 words
    1. Success as a Web Search Engine a. Why was Yahoo! such an early success on the Web? Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfers tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoos founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success. b. Why was ...
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  • Remarketing Polaroid Onestep - 1,051 words
    ... buying double photographs would be eliminated. The product to be remarketed is the Polaroid OneStep. This product offers benefits both tangible and intangible benefits. Also, this is an old product in an old market that is going to appeal to a different segment of the market. The place for the product would be found in retail stores and on the Internet. For instance, the product will be on the shelves of mass merchandise retailers such as Wal-Mart and K-mart along with department stores such as Ames. In addition, catalog showroom stores like Service Merchandise will carry the product. The channel of distribution in the case would start at the manufacturer, to the wholesaler next and then ...
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  • Kmart - 1,046 words
    K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store's history. K-mart assembled a senior management team to evaluate the impacts that emerging social, economic and political changes in the United States would have on the future of the business. This team was called the F-Team. Once the F-Team completed it's report, K-mart management asked for specifi ...
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  • Marketing Management Strategy Of An Sme - 2,607 words
    Investigating and Measuring the Effect Of The Firms Recent Implementation of a Marketing Management Strategy And Relating The Concepts and Thinking Behind This Orientation to Theory. Applying Marketing Management Theory To Produce Recommendations For Future Business Success and Development. "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times hav ...
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  • Soft Drink Industry - 2,190 words
    ... tage. Finally, production and physical distribution will be linked to pattern of adoption and repeat purchases. Ben & Jerry's is in its introductory stage in the U.A.E. The sales will be low in this stage. People aren't looking for Ben & Jerry's ice creams. We expect this stage to last for 6 months during which intensive promotions will be carried out and Ben & Jerry's ice creams will be the talk of the town. During this stage we shall be focusing only on the sub continent crowd and later on extending our target base to other nationalities as well. Factors that play a major role in determining the length of each stage are relative advantage, compatibility, complexity, divisibility, and c ...
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  • Proposed Mkt Strategy For Unilever - 566 words
    I propose not a new product but a new marketing strategy. A popular brand associated with Unilever is Pond's. Pond's is a strategic business unit that deals with skin-care products. I propose to begin a marketing campaign that will increase their revenue by as much as 50% with absolutely no change to the products in their line. The following is a break down on how I plan to do this. Before getting into this miracle marketing strategy we must understand Pond's competition, more specifically, the new competition in the market they are breaking into. Currently their competition would include Noxzema, Neutrogena, etc. The competition I will be focusing on in this new market is Oxy and Clearasil. ...
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  • Analysis Of A Firm - 2,282 words
    The Twentieth Century was profoundly affected by the innovations of Henry Ford. The invention of the automobile gave opportunities to multitudes of people. These opportunities were not just in transportation, but in occupation as well. Today, no matter where a Ford is produced, the consumer knows that they are receiving a high quality product. The reason for this is that the majority of Ford vehicle parts are designed by Ford engineers, manufactured in Ford plants and assembled in Ford product lines. When you purchase a Ford product, you are truly purchasing Ford quality. Ford is the number two manufacturer of automobiles, second only to the General Motors Corporation. This paper will analyz ...
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  • Analysis Of A Firm - 2,342 words
    ... he Edsel, the importance of a target market is extremely high. "Loss of a targeted marketing focus usually means a loss in sales" (Gallagher). Ford has a different car targeted towards different age groups, personalities, genders and economic standing and more. The Ford Mustang, for example, is targeted mainly at the middle aged. This is exhibited by its slogan of "it is what it was and more" This implies that the targeted consumer would be old enough to remember what the mustang was when it first came out in the 1960's. Another example is Ford Trucks. Their slogan is built Ford Tough The toughness implies a target towards rugged men. Because of the fact that the word tough is used, it s ...
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