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Free research essays on topics related to: retail

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  • Impact On Wide Area Network
    1,248 words
    PACT OF WIDE AREA NETWORKS ON BUSINESS Where does one start when discussing the impact of Wide Area Networks (WANs) on business? It's been huge! WANs have created an entirely new segment in the business market and revolutionized many of the current ones. A person could write for days or months about all the impacts and effects WANs have had. This essay will focus on three primary areas to describe the impact of WANs on business. First, some specific types of applications will be discussed and ho...
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  • Irwin Mcgraw Hill E Commerce Times
    1,255 words
    ... eating textbooks to college students over the Internet since students are quite comfortable using it. Varsity Books. com's sales are purely online; however, they also market their products with a strong peer referral program. Varsity Books. com recruited more than 2, 000 student leaders at over 500 colleges and universities nationwide to work as on-campus student marketing representatives. Today, Varsity Books. com sells over 350, 000 titles of textbooks, study / reference guides, and best-s...
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  • Dell Computers E Commerce
    1,153 words
    ... computers that were quite price competitive. The brand name itself certifies that the computers were of extremely high quality. A huge variety of all sorts of computers are offered on this site. Almost all computers also came with a minimum of a one-year warranty of which three months were on site service. This meant good after sales service too. The Compaq site had a special feature called the Comparator, which allowed a direct feature to feature comparison of any two Compaq computers. The ...
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  • Men And Women North Face
    1,096 words
    The North Face, Inc. sneaker industry, is a highly sophisticated designer, distributor, and marketer of technically innovative sneaker products. We have built a strong, widely recognized line of products, and have been established as the worlds premier brand for outdoor apparel. Our sneaker line offers state-of-the-art technology that offers comfort, support, and style, backed by a lifetime manufacturers warranty so that our consumers are provided with all of the luxuries that they deserve. 2. 0...
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  • X And Y Pizza Hut
    1,255 words
    ... orld of the extreme has grabbed the attention of the younger generations. These generations range from the age of 12 to 30. These generations are affectionately referred to as the Y and X generations. For many years marketers ignored this segment and simply stereotyped them as slackers or losers. However, this has not been the case in recent years. With extreme sports making an entrance into pop culture in the early 90 's, many companies have realized the potential for high returns by target...
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  • Complete Analysis Of The Starbucks Coffee Company
    2,063 words
    ... al 1995, specialty sales accounted for 10 % ($ 48. 1 M) of the Company's net sales. MAIL ORDER: The Company publishes a mail order catalog which offers its coffees, certain food items, and select coffee-making equipment and accessories. During fiscal 1995, mail order accounted for 3 % ($ 14. 4 M) of the Company's net sales. LICENSED AIRPORT STORES: Starbucks has entered into a development agreement that allows Host International, Inc. to operate Starbucks retail stores in multiple airport lo...
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  • Rapid Response Decision Making
    1,293 words
    ... ds and other employee related services to the villages and families. Moreover, shop managers make decisions at the family level although the travel consultants are empowered. Even though Flight centre have more similarities of a strategic apex it also has a few differences. As the flight centre has more than 800 retail shops worldwide and in each year 150 more shops are adding up, the operations would be complex because it would have more families, villages and tribe which would make communi...
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  • Swedish Furniture Giant Ikea Case Study
    1,569 words
    The points of the Porter's Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage. These attributes are: Factor conditions -- a nation's position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry. Demand conditions -- the nature of home demand for the industry's product or service. Relating and supporting industries -- the presence or absence in a nation of supplier i...
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  • Product Life Cycle Direct Marketing
    1,583 words
    ... ght into who is there target market. Nokia will be able to design in functions that will make the phones a good quality, marketable product that will be able to generate healthy revenues for Nokia. Nokia have the advantage of having a heavy brand name and proven track record which acts as a strong asset for them. Nokia phones are well known for there "easy to use" nature and customers will often return to Nokia products for this well known convenience. Nokia have to be completely aware of th...
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  • Analysis Of Marketing Strategy Suzuki Motor Company Ltd
    1,659 words
    Company Background: Micro Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2 -cycle, 36 cubic centimeter (cc) motorcycle, which became so popular that in 1954 the company introduced a second motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki). In 1985, American Suzuki opened its automotive division and was the first manufacturer in the United States compact util...
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  • Ikea The Leader In Home Furnishings Sales
    1,256 words
    ... rest retailers of home furnishing. In its initial push to expand globally, IKEA largely ignored the retailing rule that international success involves tailoring product lines closely to national tastes and preferences. Instead, IKEA stuck with the vision, articulated by founder Kamprad that the company should sell a basic product range that is "typically Swedish" wherever it ventures in the world. The company also remained primarily production oriented; that is, the Swedish management and de...
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  • Wal Mart Inventory Turnover
    2,349 words
    ... years. This type of strategy allows for current employees to be promoted by relocating to new stores, have increased roles in the success of new locations, and be a part of a winning organization. Also, because of the societal influence that Wal-Mart has, they can improve the quality of life in the areas of expansion. This is a very important aspect of Wal-Mart as discussed with their scholarship and community donations. The costs of this strategy are very high. Because this would involve co...
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  • Products And Services Ays
    1,807 words
    TABLE OF CONTENTS 01. 0 EXECUTIVE SUMMARY 02. 0 TRENDS IN RETAIL BANKING 03. 0 ABOUT THE INTERNET 04. 0 VIRTUAL BANKING AND APPLICATIONS 04. 0 SMART CARDS 05. 0 EXAMPLES 06. 0 SECURITY ON THE INTERNET 06. 0 CRYPTOGRAPHY 06. 0 FIREWALLS 06. 0 TRUSTED OPERATING SYSTEMS 07. 0 REGULATIONS AND PROBLEMS 08. 0 CONCLUSION. 09. 0 REFERENCES 01. 00 EXECUTIVE SUMMARY The Internet is emerging as an efficient delivery channel for financial services. With Internet banking, customers do not need to have specia...
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  • Harley Davidson Motorcycle Industry
    663 words
    HARLEY-DAVIDSON COMPETITIVE RIVALITY Major competitive peculiarity of Harley-Davidson's company is creating a low volume of motorcycles and selling them through a low number of distributors. This way creating a high demand for the product. As a result of the low volume and low distribution, they sell out all items they manufactured, thereby maintaining a waiting list to purchase a new Harley. Let us try to research other competitive advantages that company has in domestic and international marke...
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  • Nobel Prize Wall Street
    759 words
    Dot. bombshell If someone offered you a job with a company that had come from nowhere to be worth billions within a couple of years, promised you millions of dollars in share options, and talked about changing the world with an e-commerce company, what would you do? If youre David Kuo, and the year is 1999, you take the job and believe the promises. Kuo left a political job to begin working at Value America. com in May 1999, about six weeks after the company had floated on the stock market for $...
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  • E Commerce Cd
    2,392 words
    E-COMMERCE AND MY BUYING PREFERENCES INTRODUCTION E-Commerce is the buying of products and services over the Internet. This is an area that is gaining popularity extremely fast and is one that has tremendous potential. My project looks at e-commerce from my personal standpoint or a customer? s standpoint. I will basically be looking at how I, being the customer, view e-commerce and how I use it to my benefit. In this project I will talk about some general criteria that I use to evaluate products...
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  • E Commerce Solution Dell Computer Corp
    2,410 words
    AnE-Commerce Introduction An e-commerce solution for a business is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. For example, Dell Computers Corp. , has been selling computers directly to end-users for years. Currently, Dell is selling excessive of 1 million dollars worth of computers everyday on the World Wide Web (WWW). When a business has incorporated an e-commerce solution, the busin...
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  • Third Wave Holiday Season
    1,333 words
    The Future Of E-Commerce The Future of E-Commerce Futur THE FUTURE OF E-COMMERCE There are varying opinions regarding the future of e-commerce. Despite the fact that online sales are growing exponentially, some analysts believe that e-commerce is heading for a fall. Laurie Windham justifies her belief that as time goes on, sales will decrease instead of increasing. Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms ...
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  • Bright Colors Promotional Mix
    1,190 words
    To Marketing Goals Marketing Goals To reach our target market as intensely as possible, have effective promotional plans and keep promotional overheads low. This will be done by nation-wide distribution through large retailers. Product Five Degrees of Innovation is introducing an new plastic label remover that fits onto an individual thumb in order to scrape unwanted adhesive labels. Sales Projection We projected our sales based on the Contandina case 80 %, 30 % rule. First we found our main tar...
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  • Spend More Money Money To Buy
    1,353 words
    Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet. SWOT ANALYSIS Key Learning The areas of the intern...
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