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Free research essays on topics related to: retail stores

24 results found, view free essays on page:

  • Corporate Level Strategy Coffee Beans
    1,241 words
    I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn o...
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  • Joint Venture Arab Emirates
    1,182 words
    ... ks sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers. The company also sells its beans to restaurants, businesses, airlines, and hotels, and it offers mail-order and online catalogs. Starbucks has expanded into coffee ice cream (with Dreyer's) and makes Frappuccino, a bottled coffee drink (with PepsiCo). Starbucks Corporation NASD: SBUX Sector: Consumer/Non-Cyclical Industry: Food Processing STA...
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  • Complete Analysis Of The Starbucks Coffee Company
    2,051 words
    Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to levera...
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  • Complete Analysis Of The Starbucks Coffee Company
    2,063 words
    ... al 1995, specialty sales accounted for 10 % ($ 48. 1 M) of the Company's net sales. MAIL ORDER: The Company publishes a mail order catalog which offers its coffees, certain food items, and select coffee-making equipment and accessories. During fiscal 1995, mail order accounted for 3 % ($ 14. 4 M) of the Company's net sales. LICENSED AIRPORT STORES: Starbucks has entered into a development agreement that allows Host International, Inc. to operate Starbucks retail stores in multiple airport lo...
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  • Complete Analysis Of The Starbucks Coffee Company
    2,218 words
    ... orld's coffee-growing regions. On October 20, 1995, Starbucks Coffee Company released their "Framework for a Code of Conduct" in response to a grassroots campaign demanding that Starbucks set minimum standards for working conditions at the plantations from which they buy. In addition to pledging to limit child labor and support workers' access to safe housing and healthy workplaces, Starbucks code states that "we believe in the importance of progressive environmental practices and conservati...
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  • Starbucks Corporation Coffee Beans
    1,405 words
    De Wit and Meyer (1998) refer to market tendency towards homogeneous variety and tighter international linkages as globalization. The need for global strategy is outlined by the fact that companies are subject to global forces and consumer demands. As a consequence, firms are faced with a challenge of modifying their existent strategies to gain and sustain their competitive advantage in a rapidly changing environment. A well-designed global strategy can help a firm to gain a competitive advantag...
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  • Starbucks Coffee Joint Venture
    1,374 words
    ... 's Inc. None of the latter five companies is able to match the market capital achieved by Starbucks. Starbucks management identifies competitors in restaurants, shops, street carts and supermarkets. Where own machines are being set up to serve espresso, cappuccino, Last, and other coffee drinks to their customers. They are also faced with other mail order suppliers and wholesalers. Product Supply: Coffee Prices, Availability, and General Risk Conditions Global supply literature suggests that...
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  • Lead Firms In The Apparel Commodity Chain
    943 words
    Because of the intensive use of low-skilled labor in apparel production, transnational companies have limited potential for deriving firm-specific advantages from direct foreign investment in overseas locations. Instead, they have turned to other forms of transnational activity, such as the importing of finished garments, brand name and trademark licensing, and the international subcontracting of assembly operations. These various activities have led to multiple lead firms in buyer-driven commod...
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  • Private Detectives And Investigators
    1,054 words
    Private detectives and investigators use many means to determine the facts in a variety of matters. To carry out investigations, they may use various types of surveillance or searches. To verify facts, such as an individual's place of employment or income, they may make phone calls or visit a subject's workplace (outlook 1). In other cases, especially those involving missing persons and background checks, investigators often interview people to gather as much information as possible about an ind...
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  • Earnings Per Share Pepsi Cola
    1,705 words
    Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization's uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand. The coffee company has capitalized on the new found popularity of spec...
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  • Specialty Coffee Coffee Consumption
    1,783 words
    ... in revenue and in brand equity. One of the most significant weaknesses, which may prevent Starbucks from realizing their market potential, is the lack of capital necessary to expand their retail stores to meet the growing demand. In order to achieve the estimated growth of 17 % by 1999, Starbucks must leverage its partnership opportunities to defray the infrastructure costs of developing a substantial number of new markets. The discussion of alternatives to follow considers the potential opp...
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  • Running Head Marketing Plan Our Helping Hands
    1,643 words
    Running head: MARKETING PLAN: OUR HELPING HANDS Marketing Plan: Our Helping Hands July 03, 2009 Marketing Plan: Our Helping Hands Brief Description of the Service Offered Our Helping Hands is a non-profit food bank for low income families and seniors, serving all counties of the United States. The goal of this food bank is to alleviate hunger and to improve quality of life by growing, collecting and packaging food and distributing it through a network of various programs and service agencies ser...
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  • Retail Stores Credit Card
    728 words
    Market Management It has been noted by many observers that the reason for latest Spiderman movie and its sequel Spiderman 2 to gain a smashing commercial success, is the fact that movie promoters emphasized on Internet, as the main tool to advertise it. For the first time in history of movie making, movies web page resulted in creating fans frenzy among those kids and adult-kids, who liked to watch the adventures of a comical character, which was created 38 years ago. Sony Pictures Digital Enter...
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  • Multiple Retail Channels Retail Channels One
    304 words
    Title page Consumer Buying Behaviour on the Internet Project 2004 Abstract Environmental marketers apply the term consumption situation to denote a meticulous act of shopping happening at a particular point in space and time, customer decision-making being predisposed by circumstances ally-specific set of unconnected variables. To date, my research in this area has tended to focus largely upon individual channel (Tesco supermarket store and Web. ) in isolation, largely ignoring the ways in which...
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  • Operations And Cash Management At Wal Mart
    1,324 words
    OPERATIONS AND CASH MANAGEMENT AT WAL-MART Introduction Effective cash management techniques are crucial to the success of any business. Figuring out how to deal with cash inflows and outflows, how and when to pay account payables and collect account receivables, and when and how to invest profits to make a company stronger are just a few areas that any company concerns itself with on daily basis. Although some people believe that cash management refers to working with paper money only, cash man...
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  • U S Constitution Freedom Of Speech
    1,216 words
    The Grueling Debate over Music Censorship In March of 1998, Shawn Thomas, a musician was arrested, his crime was not murder or a traffic violation, and it was writing music. In his music, he criticized California's three strikes and you out law, and when his parole officer heard it, he had Shawn arrested. This is just one example of the censorship of music. There are people and groups that plead for any form of censorship; however, there is a stronger and larger outcry against censorship. Only t...
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  • Spend More Money Older Generation
    1,361 words
    Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world? s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet. SWOT ANALYSIS Key Learning The areas of the inter...
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  • Third Wave Holiday Season
    1,333 words
    The Future Of E-Commerce The Future of E-Commerce Futur THE FUTURE OF E-COMMERCE There are varying opinions regarding the future of e-commerce. Despite the fact that online sales are growing exponentially, some analysts believe that e-commerce is heading for a fall. Laurie Windham justifies her belief that as time goes on, sales will decrease instead of increasing. Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms ...
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  • Spend More Money Money To Buy
    1,353 words
    Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet. SWOT ANALYSIS Key Learning The areas of the intern...
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  • P 038 G Toilet Paper
    3,120 words
    Proctor &# 038; Gamble Are Adhering To The Proctor &# 038; Gamble Are Adhering To The New Lifestyles Of Americans With The New Millennium Approaching Proctor &# 038; Gamble are adhering to the new lifestyles of Americans with the new Millennium approaching. Today everyone seems to be on a constant move, with little or no time for most ordinary everyday ways of life. With this new fast paced lifestyle, P&# 038; G hopes to market the new Bounty Toilet Paper to this generation of Americans. P&# 038...
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