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Free research essays on topics related to: television advertising

16 results found, view free essays on page:

  • Children And Television Advertising - 3,353 words
    The following research has sought to understand the influence of television on children over the past twenty years using a variety of social models, from public policy and industry self-regulation, to how children receive and process media messages and the parental responsibility in monitoring what is acceptable for children to view. As a baseline, our research used a model of children interacting with television. We expounded on this model in an effort to seek current data and information that affects children today. Our group divided this model into the following categories: After analyzing this model, we conducted our own research to study current trends and determine whether childrens be ...
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  • Children And Television Advertising - 3,654 words
    ... in childrens modes of thinking or problem solving at different stages. Second, stages of thought form an invariant sequence in individual development, so although environmental factors may alter the rate of growth, they do not change the sequence. Third, thinking typical of his stage in numerous situations that may differ widely. Fourth, cognitive stages are hierarchical and integrative: higher stages become increasingly differentiated and at the same time integrate lower stages at a new level of organization; in short, one stage melds into another. (Wackman, Daniel B.1977) The four stages Piaget came up with were the sensorimotor stage (0-2 years old) where the infants behavior is not a ...
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  • 5 Year Plan - 4,260 words
    An analysis of companys strengths An analysis of companys weaknesses An analysis of companys opportunities Analysis of Major Competitors in the Field Expansion Strategy for the Future Five Years Expansion Strategy for the Future Five Years Expansion Strategy for the Future Five Years Growth Forecasts for Years 2000, 2001, 2002, 2003, 2004 For over thirty years, Star Appliances Inc. has been helping people to manage their homes. Today, Star Appliances Inc. is one of the major competitors in the household industry and one of the most selling brand in America. Achieve technology excellence in current and future generations of products, processes, and services. Develop innovations by cre ...
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  • The Brand Rush - 667 words
    Isnt it simply amazing? There was no beginning to it. And by the looks of it, there seems no definite end. What is this talk all about? This is all about branding dot coms. With every channel being branded, every thing being given a name; there is no reason why the branding machines of the dot coms be left behind! There is mass advertising of the web sites. From television (Remember the snazzy ads of to outdoor(with the effect of and in tough tooth-for-tooth competition). A full-page advertisement of a dot com hits the eye instantly, while sipping the morning cup!! Web sites have now started reaching out. Here the crucial and most important factor is Ti ...
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  • Dangers Of Smoking - 1,574 words
    When Christopher Columbus discovered the Americas, he found the natives using tobacco in much the same manner as it is used today. The American Indians believed it to possess 0medicinal properties, which was the main reason for its introduction into Europe. Tobacco was important in Indian ceremonies, such as the smoking of the pipe of peace. The detrimental effects of tobacco smoking have long been recognised. As early as the 19th century, isolated reports were circulated that cigar and pipe smoking caused cancer of the mouth. It was not until the 20th century (1950 in fact) that firm evidence was established that lung cancer was directly related to cigarette smoking. Lung cancer is now the ...
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  • Television And The World - 1,051 words
    ... 81) conducted more research with preschool aged girls. This study showed that young girls are now all emulating the behaviors of Wonder Women, Charlies Angels, and Bionic Women. This shows that young girls now have role models to look up to that are doing the same types of things the males are doing in the media. Dominick (1992) in a study showed a noticeable consistency in gender roles published between 1970 and the early 1990s. Results showed that more women on television in the 1980s were portrayed as working in contrast to the women of the 1960s and the 1970s. However women are still underrepresented and still appear to hold a lower status position than men. Televisions impact on chi ...
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  • Business - 820 words
    Energizer batteries have been equated with long-lasting energy in your Walkman or other battery-operated appliance. "That damned Energizer bunny" is the cause; he's so aggravating. It seems like that pink bunny rabbit is running across the television screen every other second, it's so annoying. The advertising campaign has been so effective that not only did the company (finally) surpass Duracell in sales, but the advertising company was awarded an Obie (the advertising equivalent of the "Oscar") as best commercial of the year. This essay shall attempt to analyze the series of "Energizer bunny" advertisements. There is a current trend in modern television advertising for a series of commerci ...
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  • History - 541 words
    SYNOPSIS OF 2nd INFORMATION INTERVIEW In November 15, 2000, I had to opportunity of meeting with Mike Kowae, the director of Zimmerman & Partners advertising Studio. The interview was arranged by phone on Monday Nov 13. I went to the interview with two of my classmates and it was definably a valuable experience. Mr. Kowae basically walked us around the studio very shortly. Then, since he is obviously a very busy person, he introduced us to the Graphics department staff so that they could give us more specific information. We met four people in that department, but we mostly talked to Ms. Betty Ballew who is an animator. We asked her many questions about the type of work they do and about the ...
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  • Woman In Mans World - 893 words
    As the only girl among forty male classmates in a Electrical Engineering class my aunt Ana had very uncomfortable feeling, which she never experienced before. She will probably forever remember professors class discussions and questions, for which she has always stayed quiet without participating in discussions or answering the questions, while almost everybody else gave some answers or comments. What would it look like if she gives the wrong answer? Her colleagues could think that Ana is in the wrong place, or moreover, she is just one more girl who is trying to be smart. The same story was repeated every single week. Every time she entered that class, she kept her head down looking at the ...
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  • Bill Gates And The Microsoft Corporation - 1,456 words
    Bill Gates - you love him, you hate him, maybe you should get to know him. The founder of the Microsoft has a lot of admirers and we can tell that for sure just by looking at his fortune. There are however people who not only despise him, but dedicate entire web-sites to criticizing him and his company; if you are one of those people you can check out (access will not be granted if you use Microsoft Internet Explorer). Some have even gone as far as throwing pies in his face... Its an irony that one of the worlds smartest people didnt even finish college. In 1975 he dropped out of Harvard to form an informal partnership with Paul Allen, Micro-soft; they invested all their time ...
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  • Strategic Analysis Of Ben And Jerry's Homeade Inc. - 1,530 words
    INTRODUCTION Ben & Jerrys is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social activism and environmental responsibility. This report will analyze both the companys environmental strategy and general corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a green company such as Ben & Jerrys can sustain a competitive advantage. We will also discuss the potential impacts on the companys strategic vision in light of the recent acquisition by Unilever. Our analysis will focus on examining ...
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  • Biography Of John Saul - 552 words
    I chose to do my paper on John Saul. I chose this author because I have already read many works by him. His books are psychological thrillers that keep you turning pages. Every book of his that Ive read has been awesome. I plan to read his 15th novel, Second Child. I have already learned a minimum amount of information about him from reading some of his books. During this research project I hope to gain more information about his life. John Saul was born in Pasadena, California on February 25, 1942. He grew up in Whittier where he graduated from Whittier High School in 1959. He attended several colleges after graduation. They included Antioch, in Ohio -Cerritos, in Norwalk, California, -Mont ...
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  • Inadequicies With Campaign Finance In The 2000 Election - 1,497 words
    The 2000 elections will be remembered for more than the cliffhanger presidential race. This year's campaign also essentially buried federal limits on the role of money in American national elections. Record-shattering sums--and new ways to get them into campaigns in large, unregulated amounts--have shredded restrictions imposed after the Watergate scandal. On Thursday, the Democratic and Republican parties reported their first postelection finance totals, beginning to provide a comprehensive view of the 2000 campaign. Altogether, political donors, who four years ago anted up a record $2 billion for candidates for federal office, raised the stakes this year by an estimated $500 million. Elect ...
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  • Advertising And Its Appeal To Society - 1,886 words
    Today we live in a society that is being dominated and confounded by commercials and ads. A new age, which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isnt. Howard Luck Gossage in his book Is There Any Hope for Advertising? Stated that there are ads and commercials everywhere around us in which there is no escape. I like to imagine a better world where there will be less, and more stimulating advertising. I suppose all of us would like to see this come to pass, it would certainly clear away some of the confusion from advertisings murky picture and make it easier to comprehend (7). Ads and commercials have flourished everywhere li ...
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  • A Future Of Marketing Without Television Commericials - 1,334 words
    The growth of technology has dramatically changed the way in which marketers deliver their message to our homes. The development of the internet and interactive television has meant that TV commercials and print media are no longer the only main methods of advertising. This has led to the development and consideration of a number of new advertising techniques which perhaps are more suited to modern society. Keeping up to date is important to advertising agencies as it is their job to find the best way to expose the public to brands. This essay will look at whether the new marketing channels available will lead to the demise of TV commercials. Bob Jeffrey, president of J.Walter Thompson has d ...
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  • The Latest Trends In Marketing Methods In The Brewing Industry - 1,124 words
    ... ors signature products include Coors Extra Gold, Coors Lite "Silver Bullett", Killians Irish Red, and Zima. The Miller Brewing Company produces Miller Genuine Draft, Miller Lite, Miller High Life, Icehouse, and Smirnoff Ice. Light Brands The latest trends and the ones that are gaining the largest market share are the production of the light beers and the specialty drinks. Gary Hemphill, Vice President of Beverage Marketing says " Light beer is the key to success in today's beer market." Over the past year light beer sales for all companies show sales rising at nearly double the rate, and volume at nearly triple the rate, of regular beer. Specialty Alcoholic Drinks Anheuser, Coors, and Mi ...
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