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Product Or Service Prentice Hall
1,131 words... practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional " 3 Ps" of people, process and physical evidence [ 2 ]. For industrial marketing, it is generalized in most introductory marketing texts that the core " 4 Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and after market operations. Marketing channels are often shorter, w...
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Conduct Long Distance Transactions Product Or Service
1,287 wordsMany new and exciting business and purchasing opportunities are becoming available due to the phenomenal growth of the Internet and peoples interest to save time and money by purchasing goods via the web. If you think about all the companies that you know that dont use computers for their everyday business than you either are stumped or just thought of one that will soon be forced to evolve or will soon go out of business. There are very few successful companies that do not use computers in thei...
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Customer Service Good Business
796 wordsI researched my own place of employment, which was the Atlanta Bread Company. Atlanta Bread Company is located in Batavia at 207 Randall Rd. I was very lucky because my managers are also the owners. Their names are Robert and Claudia Curtis. They are married and they are responsible for opening and operating the store. They are the ones making the decisions and selecting the suppliers and contractors. Atlanta Bread Company is a Restaurant Concept, not conceded fast food because there is no greas...
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Airline Industry Low Fares
1,746 wordsThe airline industry has been subject of intense price competition since it was deregulated, and the result has been a number of new carriers which specialize in regional service and no-frills operations. These carriers typically purchase older aircraft and often operate outside the industry-wide computerized reservations system. In exchange for these inconveniences, passengers receive low fares relative to the industry as a whole. This research examines two low fare air carriers, Valu Jet and S...
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Wal Mart Tire And Lube Observation Evaluation
804 wordsI chose to observe and evaluate a Wal-Mart Tire and Lube customer service representative. On February 16, 2002, I went to the Wal-Mart store in Upstate New York to change both of the tires on the front of my car. At around 4: 45 PM, I walked up to the Tire and Lube department counter inside of the store. A customer service representative, Linda, proceeded to assist me with my purchase. While my order was being worked on, I observed Linda while at work. I was able to observe Linda, while she was ...
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Essentials Of Business Management Wal Mart Case Study
1,554 wordsWhen Sam Walton opened the first Wal-Mart store in 1962, it was the beginning of an American success story that no one could have predicted. A small-town merchant who had operated variety stores in Arkansas and Missouri, Walton was convinced that consumers would flock to a discount store with a wide array of merchandise and friendly service. Hence, Wal-Mart's mission is to deliver big-city discounting to small-town America. Sam's Roots From humble, hard-working roots, Sam Walton built Wal-Mart S...
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Conduct Long Distance Transactions Credit Card Companies
2,384 wordsWith the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are few companies that do not use e-commerce. To emphasize the point that the effect of the Internet is so widespread in today? s business communities, one online article stated that more than 100000 companies have Internet addresses...
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Conduct Long Distance Transactions Credit Card Companies
2,562 wordsWith the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are few companies that do not use e-commerce. To emphasize the point that the effect of the Internet is so widespread in today? s business communities, one online article stated that more than 100000 companies have Internet addresses...
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Continues To Grow Market Share
1,101 wordsGateway 2000 was formed by Ted Waitt (CEO), in September 1985, in Sioux City, Iowa. The company was founded along with Senior Vice president Mike Hammond. In 1990, as the company began to blossom it was moved to its current location in North Sioux City, South Dakota. They formed Gateway 2000 with one goal in mind- to offer PC buyers a logical alternative to high markups, limited choices and inadequate support, common in the retail PC market (Gateway. com 1). These two partners started selling ha...
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Bits Per Second United States Government
3,477 wordsComputers and the Internet are becoming faster and capable of new and exciting things every day. Through this evolution, businesses have begun to reach out to consumers in new, unprecedented ways. With the amazing growth of users of the Internet, and the enormous growth that is expected to continue, businesses are aware that there is tremendous potential to provide and promote products and services in previously inconceivable ways. Electronic commerce, also known as e-commerce, has reshaped cons...
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Athletic Footwear Brand Recognition
2,257 wordsIntroduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations, as well as its primary sports marketing goals and ...
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Product Or Service Potential Customers
2,379 wordsWhat is Marketing? What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In order to distinguish marketing from other related professional services, S. H. Simmons, author and humorist, relates this anecdote. If a young man tells his date shes intelligent, looks...
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Burger King Ronald Mcdonald
2,900 wordsMcDonald? s vs. Burger King Organizational Diagnosis by Fatal Consultants In diagnosing the McDonalds organization, the first issue we will examine is their company goals. McDonalds has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonalds has a second company goal that sets them apart from most of their...
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Business To Business Time And Money
2,926 wordsTHE WORLD IS CHANGING Much has been written about the death of store based retailing, as we know it, to be replaced by shopping on the Internet. However, it is the subject of Electronic Retailing, and specifically Electronic Home Shopping, in the business to consumer sector that is resulting in widely varying estimates on the likelihood and pace of this next evolution in retailing. The traditional view suggests that this form of retailing will have little more impact than that currently achieved...
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Reasonable Accommodations Woman
854 wordsThe question has been posed, ? What characteristics of employees, other than those explicitly covered by the Americans with Disabilities Act, can employers consider when hiring, firing, or promoting employees? ? . This is a question that has become critical to answer, as ADA claims exceeded 91, 000 in number between 1992 and 1997. Of these claims, the agency discovered reasonable cause to believe that discrimination occurred in only 3. 1 % of the cases. Many of these claims were built on seeming...
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Monopolistic Competition Tobacco Company
2,881 wordsLAKSON TOBACCO COMPANY LIMITED Nature and Status of Business Lakson Tobacco Company was incorporated in Pakistan on February 10, 1969 as a public limited company and its shares are quoted on the Karachi and Lahore stock exchanges. The principal activity of the company is the manufacture and sale of cigarettes and tobacco. Operating Results For 1998 - 99 Lakson Tobacco Company has maintained a growth momentum, both in turnover and profits. Sales revenues and profits increased by Rs. 1, 878 Millio...
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Employee Satisfaction Switching Costs
1,151 wordsA satisfaction mirror is based on the relationship between customer and employee satisfaction. For example, when customers are generally satisfied, employees are at least equally satisfied. When this phenomenon occurs, corporate earnings increase. However, our situation is slightly skewed from this traditional Service Profit Chain relationship. Our earnings grew 20 % between 1994 and 1996 while employee satisfaction decreased 7 % over the same period. Since we have such a disconnect, our satisfa...
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Males And Females Customer Service
531 wordsObservation of Communication- Women are more noticeably shy then men. Non-verbally, their body language seems to communicate feelings of great uncertainty and self-consciousness. For example, I observed a woman in a bus en route to the Cherry Hill Mall. Her and a young man sitting directly across from her were engaged in what was apparently a mutual flirt. But the man seemed much more confident and cocky than did the female. For one thing, he was calm and relaxed. The woman, however, kept her ar...
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Differentiation Strategy Cost Strategy
746 wordsA. Business Strategies 1. Strategic Objectives &# 61656; Brand Name Recognition &# 61656; Alliances with Suppliers to provide Customers with one-stop shopping &# 61656; Develop massive customer base &# 61656; Create an easy internet / email service &# 61656; Create non-financial costs to customers to dissuade them from moving to competitors 2. Cost Strategy &# 61656; Profits mater more than growth &# 61656; Make cost to switch not financially practically &# 61656; Make it financially difficult f...
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Wal Mart Stores Sam Walton
388 wordsOn July 2, 1962 Sam Walton opened the first Wal-Mart store in Rogers, Arkansas. At the time, the discount industry was fairy young and nobody wanted to take the risk and invest in the first Wal-Mart. However, Sam Walton was convinced that consumers would flock to a discount store with a wide variety of merchandise and friendly customer service. (1 a) Therefore, Sam Walton invested about 95 percent of money needed to start the company and placed everything he owned on the line. By 1969 Wal-Mart b...
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Customer center
