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Mass Customization Mass Marketing
1,648 words
I. Introduction 1. The difference in marketing
strategies: a. the traditional approach of mass
marketing; b. the new trend towards micro
marketing. II. Main Part 1. The impact and the
implementation of the new tendency in marketing:
a. the impact on the economy; b. the impact on
media providers; c. mass customization; d.
advertising on the Web, niche publications; e.
permission marketing. III. Conclusion 1. The
future of niche marketing. Marketing Strategy
Everything is binding in the world. Wit...
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Herb Kelleher Southwest Airlines
1,237 words
Human capital - the talent, skills and knowledge
of an organization - is one of those buzzwords
that makes the rounds periodically. The concept of
leveraging the human resources of an organization
is not new, but the reality is that few companies
realize the importance of looking beyond employees
as merely an expense and recognizing the intrinsic
value of human capital. The key is to calculate
the return on investment (ROI) of that capital and
leverage it to increase revenues. Of all the
assets ...
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Ralph Waldo Emerson Red Badge Of Courage
1,377 words
Critical Essay II American literature beginning
with Puritans and going through the modern day,
contains an array of different writers, styles,
viewpoints, and inspiration. With a history like
that of the United States, what else could you
expect? American literature has set standards,
broken barriers, and surpassed most expectations
by simply being honest and straightforward. We
proved to the world that American writers were
here to stay and they meant business. Freedom,
always a main concern o...
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The Advantages Of Senior Citizens In Higher Education
1,952 words
The Advantages of Senior Citizens In Higher
Education People often think that sometimes it is
too late for us to do something. This, probably,
is the main reason for losses in our lives. The
right time for doing something comes when people
have a desire to do it, and this is the only way
to become successful. It is a common point of view
that education is only for young people and not
for the senior. However, sometimes people
understand what they really want to do and be only
when they become el...
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Jane Austen Neoclassicism Versus Romanticism
1,504 words
Jane Austen: neoclassicism versus romanticism At
first sight, his address is certainly not
striking; and his person can hardly be called
handsome, till the expression of his eyes, which
are uncommonly good, and the general sweetness of
his countenance perceived. This passage in which
Elinor describes the qualities of Edward Ferrars
illustrates the fine line that Jane Austen walks
between Neo-classicism and Romanticism. Her
subject to whom much emotion is devoted is an
archetypal Romantic subject...
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Booker T Washington B Du Bois
1,336 words
Matrix Watson Prof. Alexander Feb. 17, 2000
Imagine being in a position that gave you the
power to inspire a race and gain the respect of
another. Booker T. Washington, a prominent and
extremely successful African-American had that
opportunity. This opportunity came in the times of
the emancipation of slavery. And when given the
chance he excelled. In his book, Up from Slavery,
Booker T. Washington exposes readers to the
hardships he faced from the time he was a slave,
until the times he became ...
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Poor Kitty American Wife Cat
1,108 words
In todays society, people have the assumptions
that we have evolved far beyond past cultural
notions and marital stereotypes. The reality to
this is that we are not so superior and tend to
take the easy way out in relationships. This is
reflected through our atrocious divorce rate. The
American wife in Ernest Hemingway's Cat in the
Rain, although controlled by her husband, George,
is an obvious victim of marital neglect. While
vacationing in Italy, the romance capital of the
world, Georges use o...
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Male And Female Gender Behavior
1,418 words
Wait, are you telling me that Dave Barry's
Complete Guide to Guys addresses womens issues? If
" womens issues" include understanding
why guys spit, scratch themselves, and give each
other noodles, well then this book certainly
addresses them! As for addressing the whole bit
about a patriarchal world history, the subjugation
of women, and accused responsibility for the Fall
of Man, well, you might as well forget it. Dave
Barry might not make you feel better about the
stature of women in...
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Rene Descartes Analytic Geometry
765 words
Rene' Descartes was born in La Haye, Touraine (a
former province of France) March 31, 1596. He
spent all of his childhood in France. His father
was a minor nobleman and councillor of the
Parliament of Brittany, his title was noblesse de
la robe. Descartes mother was not as predominate
as her husband but she was quite wealthy. The
nationality of both his parents is French. His
religion was Roman Catholic. In 1606 at the age of
eight Descartes enrolled in the Jesuit college of
La Flesh in Anjou, t...
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Sound And The Fury William Faulkner
841 words
Caroline Compson's Obsession With Appearance Ib
The Caroline Compson's Obsession With Appearance
Ib The Sound And The Fury In William Faulkner's
novel, The Sound and the Fury, Caroline Compson
focused directly upon appearances. Mrs. Compson
never allowed herself to forget that her family
wasnt as good as her husbands. Marrying into a
higher class altered her perception of society.
She searched for the acquisition of material
objects in her life, always afraid of how others
looked upon her family...
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Sound And The Fury William Faulkner
823 words
In William Faulkner's novel, The Sound and the
Fury, Caroline Compson focused directly upon
appearances. Mrs. Compson never allowed herself to
forget that her family wasnt as good as her
husbands. Marrying into a higher class altered her
perception of society. She searched for the
acquisition of material objects in her life,
always afraid of how others looked upon her
family. Mrs. Compson cared more for appearances
than for reality. Her obsession with sounds and
appearance greatly altered the li...
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Royal Court Three Plays
949 words
Caryl Churchill is one of England's most premier
females, modern playwrights. She has strived
throughout her career as theatrical personality to
make the world question roles, stereotypes and
issues that are dealt with everyday, such as
violence and political and sexual oppression. Not
only has she been a strong force on the stage, but
has also had strong influences with radio and
television. Overall, this woman can simply be
summarized to be a fascinating personality.
Especially in a time where...
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David Koresh Los Angeles
739 words
DAVID KORESH AND THE DAVIDIANS Branch Davidian's,
American religious movement that became widely
known in 1993, when most of its members were
killed in a fire that destroyed their headquarters
near Waco, Texas. The fire marked the end of a 51
-day siege by United States federal agents.
(Microsoft Encarta 98 Encyclopedia. 1993 - 1997
Microsoft Corporation. All rights reserved. ) The
Branch Davidian's trace their origins to the
Davidians movement, a splinter group of
Seventh-Day Adventists founded...
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Competitive Advantage Human Capital
674 words
Developing A Reward Strategy That Delivers
Shareholder Developing A Reward Strategy That
Delivers Shareholder And Employee Value Developing
a Reward Strategy that Delivers Shareholder and
Employee Value The New Competitive Context: Today
business faces the biggest and most difficult
times ahead. With the ever changing moods and
directions that business is taking almost daily,
it is impossible to have a strategy set in place.
There is no true one way of doing things and it is
almost impossible to...
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Darwin Theory Work
638 words
# 1 Whitehead claims Dewey Part 1 # 1 Whitehead
claims that philosophy is the search for the
solution to a problem. The problem is that
throughout generations models used to analyze
nature become outdated so to speak. This creates
doubt in the systematic evaluation of nature which
leads to philosophical inquiry into the interwoven
concepts of nature and those of life and mind. # 2
Dewey claims that all experience objects have a
double aspect. The first is the individual object
complete in itself...
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Robber Barons Gilded Age
996 words
To what extent was it justified to characterize
the industrial leaders of the 19 th century as
either robber barons or industrial statesmen? The
Gilded Age was a century marked as having
capitalism, corruption, and crude displays of
wealth. The owners of the large companies put on
the crude displays of wealth. Although some of the
business owners wanted the workers to get
rightfully paid for their labor. The following
will explain how business leaders either thought
too much of their own money t...
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U S Political Million Members
1,196 words
The World of the Farmer In spite of their
remarkable progress, 19 th-century American
farmers experienced recurring periods of hardship.
Several basic factors were involved soil
exhaustion, the vagaries of nature, a decline in
self-sufficiency, and the lack of adequate
legislative protection and aid. Perhaps most
important, however, was over-production. Along
with the mechanical improvements which greatly
increased yield per hectare, the amount of land
under cultivation grew rapidly throughout t...
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Lecture Snakes Frogs
369 words
March 5, 1999 Harry Greene, ? Frogs and Snakes:
The Texture of Diversity? The lecture that was
given by Dr. Greene proved to be well worth
attending. He focused on snakes and frogs
primarily and his in-depth knowledge of biology in
the field proved to be very helpful in explaining
the evolution, reproduction, and behavior patterns
in these creatures. Also, throughout his lecture
he touched on important concepts concerning
biodiversity, humans, and extinction. He mentioned
a quote that seemed to ...
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19 Th Century British Medical
1,466 words
The British Medical Hypnosis Hypnosis The British
Medical Association and the American Medical
Association has called it a temporary condition of
altered attention in the subject that may be
induced by another person, (Compton's Multimedia
Encyclopedia) but there is still much about
hypnosis that is not understood. Because it
resembles normal sleep, it was studied and was
found that the brain waves of hypnotized people
are more similar to the patterns of deep
relaxation than anything else. Rathe...
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Society Has Changed Marriage
1,143 words
Marriage and Family: Its meaning to me as a child,
an adolescent, the present, and in the future.
When two people plan to unite and begin on that
arrangement called marriage, they are usually
getting into something which is, to say the least,
adventurous. The New Standard Encyclopedia
Dictionary defines marriage as the act of
marrying, the state of being married, or any close
union between two people. Traditionally, marriage
has been looked upon as the primary purpose of
founding and maintaining...
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