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Philip Morris Brand Loyalty
1,009 wordsproducts such as cigars, snuff, and chew are considered close substitutes to cigarettes. Cigar smoke is just taken into the mouth, but not inhaled like cigarettes. Snuff and chew do not even contain smoke, but are put on the skin for nicotine absorption Companies such as Imperial Tobacco, which produce a wide array of chew and snuff products, would be considered a company that provides substitutes to cigarettes. They would not fall in the cigarette industry itself. Situation Analysis Industry St...
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2 Nd Ed Focus Groups
1,639 words... one in this project (Craig and Douglas, 2001). International research is often treated a simple extension of a company's domestic activity but researchers must consider cultural factors when designing questionnaires (Zikmund, 2000). 5. 2 Questionnaire The questionnaire must be designed to be clear and concise and avoid any ambiguity (Smith & Fletcher, 2001). Postal surveys using self-administered questionnaires are non-personal, which is the reason why this method of data collection is s...
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Face To Face Secondary Sources
1,111 words... ch The objective of marketing research is to address a specific problem, decision or question that necessitated the research. 2. Determine Data Sources Data sources include secondary or published sources and primary sources. (those requiring original research such as surveys, experiments and observation). Secondary sources can provide inexpensive readily available information so checking them first is a good idea. If secondary sources cannot provide the needed information then primary data n...
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Job Related Stress Health Care Costs
2,089 words... et al. (2000) that interviewed six large United States corporations and embraced 46, 026 respondents, stress and stress factors make up the highest percentage of health insurance expenditures, namely, $ 6. 2 billion accounting for 7. 9 percent of all health costs. Moreover, despite the fact that employees absenteeism at the workplace due to stress and mental health problems is mostly addressed in group wage-loss indemnity plans (Paoli, 1997), the economic influence of stress-related problems...
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Put Into Practice Ethnic Minority
1,771 words... professionals from the communities. The researcher developed intervention strategy, the outcomes of which were evaluated by all study participants. The participatory action research (PAR) approach used in this study leads to meaningful discoveries and insights into the problems of cervical screening among minority ethnic women and allows the problem to be examined in a social context and to be addressed with appropriate considered actions. Was there a clear statement of the aims of the resea...
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