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Broad Range Marketing Strategy
2,043 words
Which is the one place where you can satisfy your
every need (almost every need) at your price? Be
it airline tickets, hotel rooms, rental cars,
mortgages, new automobiles, or even long distance
calling time. The answer would be Priceline. com.
All you have to do is know your need, state your
terms, and make your offer. It doesnt get easier
than this! Priceline. com was one of the pioneer
online companies to traverse the traditional
limitations of the Internet and revolutionize
online purchasing...
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Air Traffic Control Intelligent Agents
2,027 words
... engines suffer from partial coverage of
information. To solve this problem Etzioni (1996)
suggested the use of Meta search engines to gather
information from different search engines. Agents
for E-commerce: agents are widely used in
different applications in E-commerce such as: o
Comparison Shopping Agents: agents are used to
help users find the most suitable product while
buying online. It recommends product on other
products and compare prices to find the best deal
available. It also monit...
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Super Bowl Television Networks
1,340 words
... Super Bowl on CBS; although, they had a dismal
rating most of the 40. 3 percent of viewers stayed
glued to CBS after the Super Bowl to watch the
season premiere of "Survivor. " In the 1999 Super
Bowl FOX ran promotions for their new show "The
Family Guy", when the show premiered it was one of
the top shows of the week. So in retrospect
television networks pay money to be achieve more
then just money, they get in return a new fan base
perhaps higher ratings on new shows and a loyalty
that has...
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Human Resource Management Word Of Mouth
1,269 words
... tors." (Did et al, 2001, p. 1) This is the
case for many larger firms however, marketing is
different for small businesses as Gronroos (1994)
advocates "the purpose of marketing is to
establish, maintain, enhance and commercialism
customer relationships so that the objectives of
the parties are met. This is done by mutual
exchange and fulfilment of promises." (Stokes,
2002, p. 284) 10. 1 SWE MARKETING TECHNIQUES The
techniques used by SWE are cold-calling,
word-of-mouth, direct mail, brochur...
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Dell Computer Corporation Strategy And Challenges
2,690 words
You dont ever really know whether youve come up
with the right plan until much later when it
either works or it doesnt. What is the right plan?
Its the one that helps you identify what you need
to do to ensure success. Its the one that rallies
your employees around a few common goals and
motivates them to achieve them. Its one that
involves your customers goals and your suppliers
goals and brings them altogether in a unified
focus. Michael Dell In 1984, at the age of 19,
Michael Dell founded Del...
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Form Of Social Global Economy
776 words
I believe that information technology has mainly
positive effects on society. Information
technology has drastically changed the lives of
people. The Information Technology Revolution is
probably the most important force shaping
communities today. While some of the key forces
behind the IT revolution are universal, the
impacts on any given community will be unique,
depending on its individual make up, economic
structure, attributes and responses. The IT
Revolution has major impacts that effect l...
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World War Ii Lot Of Time
784 words
Computers in Society Information Technology help
the storage, processing, transmission and
exploitation of information to satisfy a person's,
company's, society's or government's needs for
information. The invention of printing was the
first big break-through in Information Technology.
It led to the Reformation in Europe. Other
break-throughs for Information Technology were the
inventions like telegraphy, telephony, wireless or
radio, television, broadcasting, computers (from
room size to desk t...
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Voice And Data Minimum Wage
1,897 words
... the minimum on employment was offset by the
overall increase in wages. On the other hand, how
minimum wage increase affects employment depends
on many factors. First depending on how
intensively the industry affected by an increase
of minimum wage uses labor, the effect on
employment will vary substantially. The latest
proposal of Wisconsin governor Jim Doyle, known to
the public as Madison Fair Wage, is basically
nothing more than just an idea to raise the
minimum wages in the state to the ...
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E Commerce N P
720 words
Essay E-commerce has emerged from EDI (Electronic
Data Interchange) and has gone through several
steps to reach its current point. Evolution of
e-commerce has caused significant changes in
technology, and with those changes many internet
retailers started their business. Amazon. com is a
well-known internet retailer in todays economic
market. Amazon. com inc. describes itself as a
customer-centric company, where they can find
anything they want to buy online & offer customers
the lowest possible...
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E Commerce Times B 2 C
764 words
E-Business 400 B 2 C means online transactions
between business and individuals. Navigating
through many of B 2 C sites I stopped my attention
at Amazon. com and Dell Computers sites observing
the specific marketing techniques used in them. I
found that Amazon. com had a very nice Web site.
The product presentation is very well thought out.
Each section of the Web site, such as books,
electronics, toys & games, etc, is spread out on
the home page. Also, helpful information such as
new items adde...
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Political And Cultural Ice Cream
1,277 words
Global Business and Technology Paper The
discussion concerning variety of effective market
economy models is often related to the issue of
globalization. Modern economy experiences drastic
changes within the basis of modern market, or
so-called globalization. According to Wikipedia
Website, globalization is usually explored as a
complex of technological, social, economical,
political, and cultural changes seen as increasing
interdependence, integration and interaction
between people and companie...
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Accounting Firms Stay Competitive
1,803 words
Deloitte 038; Touche: a firm with many
opportunities When an Accounting major is trying
to find a firm to work for, there are 5 companies
that typically come into mind. These companies are
the Big 5 Accounting Firms, which include Ernst
038; Young, KPMG, Deloitte 038; Touche, Arthur
Andersen, and Price Waterhouse Coopers. The choice
the student now has to make is which Big 5 Firm to
go with. On the outside they all appear to be
basically the same and pretty much offer
comparable benefit...
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Remain Competitive Finished Goods
2,640 words
Introduction During the last ten years information
technology has experienced unprecedented levels of
change, this technology is not only influencing
the way in which we conduct business, it is
changing the way in which we conduct our lives.
The invention of the personal computer has
affected us all in some way, but it is the
Internet, or the World Wide Web as we think of it
now that is leading the way forward in
communications. The creation of this information
highway is being compared in statu...
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Electronic Commerce E Commerce
1,083 words
Electronic Commerce the slogan of our time seems
to be the most popular subject of any business
discussion today. International experts are sure
that in the year 2000 at least about 10 % of the
world s trade will be handled via on-line
services. All over the world companies will use
electronic commerce solutions and will try to
profit from this new potential. There is no doubt
that Electronic Commerce needs a highly functional
and effective network for communication. That s
why in the sixties, w...
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Credit Card Number Points Of View
2,282 words
As the Electronic Commerce Introduction: As the
internet grows in popularity every day, so too
does electronic commerce. Electronic commerce,
simply put, is the exchange of money for goods and
services via electronic means. In other words,
electronic commerce is usually when you purchase
something off of the internet. Electronic commerce
is often referred to as e-commerce, or e-business.
In this paper I will be discussing the technical
side of e-commerce, security, different points of
view regar...
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Federal Trade Commission Banner Ads
1,178 words
One of the most important advances in the rapidly
developing world of electronic commerce is the
ability of companies to develop personalized
relationships with their customers.
Personalization empowers companies to better
understand their customers wants and desires and
improve customer service by tailoring offerings to
the unique needs of individuals. At the same time,
this has become a subject of hot controversy
because the technology involves the extensive
collection and use of personal data...
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Isn T E Commerce
801 words
Yesterday, the recruiting firm of Challenger, Gray
038; Christmas, Inc. released a report stating
that 8, 789 jobs in the Internet industry were cut
during November. And the month isn? t even over.
Today, Internet consulting firm i XL announced
that they would eliminate 850 jobs. Additionally,
a four other Internet companies announced cuts
totaling 100 jobs. After busting through the 4000
mark earlier this year, the tech-heavy NASDAQ
ended the day hovering just above 2600. I get
questions all...
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Small Businesses Internet Based
1,595 words
The history of the Internet traces its roots to
the United States government. The original use of
the information system was to maintain
communication during the cold war, with the Soviet
Union in 1969, by the Department of Defense,
incase of a nuclear attack or a major catastrophe.
The National Science foundation created the
Internet based on the ARPAnet. The first mass
connection was between the University of
California Santa Barbara, Stanford Research
Institute, the University of Utah and the...
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Communications Decency Act Positive And Negative Aspects
2,336 words
The Internet (or Information Superhighway) has
grown quite beyond the novelty that it was once
thought to have been. The Internet is no longer
the playground of computer techies or
pocket-protector wearing nerds. The Internet has
become a community forum, a place of business, a
vast source of information, as well as a
constantly changing source of entertainment. From
its beginnings, the highway has avoided any
semblance of order (Kahin and Keller 23). No one
owns the Internet, and no one control...
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Personally Identifiable Information Marketing Schemes That Take Advantage Price
747 words
Newspaper Article Review Price test triggers
outrage on Internet Will dynamic pricing become
the next trend in e-commerce? Maybe, to
unsuspecting consumers, it already is. The
Internet provides consumers with many shopping
advantages including the ease and availability of
shopping from home, and the benefit of easily
comparing merchandise and prices at various online
retail locations. Dynamic pricing is a process
where retailers (in this case, online) adjust
their pricing according to informatio...
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