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Wall Street Journal J P Morgan
3,218 wordsII. Company Mission; Background/History The vision of eToys is to create the premier family-oriented destination on the Internet. eToys was launched in October of 1997. eToys was created to offer an extensive selection of products from well known and specialty toy brands, a combination that would be both economical and physically impractical to stock in a traditional store like KB Toys or Toys R Us. It came became known as the leading Internet retailer of children? s products, carrying more than...
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