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Coca Cola Comparative Advantage
3,416 wordsWhy do people trust some names such as, Sony and Coca-Cola? Do these products have more features over other products? (3: 66). Brands are names which give products their power. That power can make a positive image in the mind of the consumer that s why branding is the first job that marketers consider. A brand is a mixture of feelings that goes into both directions from the brand to the consumer and the other way around. These feeling are which give brands their confidence and value (8: 50). Bra...
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