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Marketing Strategies As far as our company is constantly looking for growth and development, one-to-one direct marketing system is crucial to the companys success. By the example of Dell TM Computer, the benefits of direct marketing strategy are obvious. First of all, the customers will be able to place their orders directly and to save their time and money. The result will be a win / win situation for both the customers and our company.
What concerns our suppliers, the recommendation is to follow the example of Dell TM Computer. Direct marketing approach doesnt mean that we plan to refuse from our suppliers services. Instead, we plan to change the entire relationship to our suppliers from outside suppliers (Dell, 1999) to inside members of our companys family. By example of Dell TM, we can bring our major suppliers into the internal corporate planning and development areas (Dell, 1999) and create mutually profitable partnership.
Successful experience of Dell TM proves that we can move our major suppliers from a them and us status to an all of us together status (Dell, 1999). One more argument witnesses for direct-marketing model. Based on Dell TMs experience, one-to-one model will be able to pass the savings to the customers in the form of lower costs and will allow understanding customer needs first hand and adapt to market changes faster than competitors (Dell Computer). The predictable benefits received by the customers are positive.
The customers will be able to receive reliable objective data concerning the products, brands, including production costs, price and quality of products. They will have an opportunity to read new offers, advertisements and information concerning the companys products. The customers will be able to independently define the desirable characteristics of proposed products. In such a way, adopting a direct-marketing model like the one used by Dell TM Computer will be beneficial for both suppliers and customers. References Dell, M. , & Freeman, C. (1999). Direct from Dell: Strategies That Revolutionized an Industry in its (continuing) Infancy Stage.
Harperaudio Flowalliance. com Website. (1999). Dell Computer Corporation: A Zero Time Organization. Retrieved November 3, 2006 from web
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Research essay sample on One To One Direct Marketing
