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Free research essays on topics related to: direct marketing

24 results found, view free essays on page:

  • Product Or Service Prentice Hall
    1,131 words
    ... practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional " 3 Ps" of people, process and physical evidence [ 2 ]. For industrial marketing, it is generalized in most introductory marketing texts that the core " 4 Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and after market operations. Marketing channels are often shorter, w...
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  • Competitive Advantage Target Audience
    3,210 words
    1 -identifying the wants and needs of the consumer and coordinately create products to satisfy these needs profitably and efficiently. 2 - process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives. PHASE 1: This was the production-oriented period. There were few products and many customers (demand supply). As a result the focus of the companies was on the transportation and distribution. PHASE...
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  • Relationship Marketing Prentice Hall
    1,051 words
    ... earmarked retailers who scrapped their store loyalty card was Safeway. This could be seen as reverting back to being more transactional, that people will shop where ever the goods are cheapest. (Jardine, 2000) Refer to appendix, 5 for articles about loyalty cards and application forms for loyalty cards. ) Hotels such as the Hilton group and the Bass hotel group have loyalty cards. Incentives include choice of room, (twin, double) free daily paper, and complimentary pass to the health club. (...
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  • Blue Jays Marketing Mix
    1,626 words
    In the business market there is competition between companies. The company that cannot survive competition dies while the other raises up in the economy. From my expectation, one of the companies that is rising in the markets is the Toronto Blue Jays. Before creating your own company you have to analyze the location? Why that location? What name to give it? And what to do to attract people? First I will give an introduction to the place marketing an important view in business so people can have ...
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  • E Commerce Times E Mail
    1,192 words
    ... E-MAIL MARKETING E-mail is a strategic tool for driving web site traffic, facilitating transactions, attracting new customers and retaining existing ones (Digital River. com, 2001). Digital River helps with the development and execution of the e-mail marketing campaign. They help analyze buyer information, and help develop specific offers to those buyers. They handle the deployment of the e-mail campaigns and then analyze the response rates to these offers via their Enterprise Campaign Manag...
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  • Wal Mart Supply Chain
    1,298 words
    ... in states in the 47 states where the dot-com doesn't operate. In the spring of 2000, Jeanne Jackson joined Wal-Mart. com as the CEO. Jackson came from the Gap, where she transformed Banana Republic in to a chic, urbane shopping destination, increasing sales from $ 750 million to $ 1. 5 billion in four years. Jackson was chosen for the position because of her strong background in traditional retailing and her leadership of the Gap's Direct division, which included managing its Internet sites....
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  • Product Life Cycle Direct Marketing
    1,583 words
    ... ght into who is there target market. Nokia will be able to design in functions that will make the phones a good quality, marketable product that will be able to generate healthy revenues for Nokia. Nokia have the advantage of having a heavy brand name and proven track record which acts as a strong asset for them. Nokia phones are well known for there "easy to use" nature and customers will often return to Nokia products for this well known convenience. Nokia have to be completely aware of th...
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  • One To One Direct Marketing
    353 words
    Marketing Strategies As far as our company is constantly looking for growth and development, one-to-one direct marketing system is crucial to the companys success. By the example of Dell TM Computer, the benefits of direct marketing strategy are obvious. First of all, the customers will be able to place their orders directly and to save their time and money. The result will be a win / win situation for both the customers and our company. What concerns our suppliers, the recommendation is to foll...
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  • Promotional Mix Marketing Communications
    482 words
    Marketing Communications Mix The marketing communications mix, or promotional mix, consists of direct marketing, advertising, personal selling, public relations, and sales promotion. A marketing plan is executed through marketing communications or the promotions mix. Advertising is any paid presentation or promotion of ideas, goods, or services by an identified sponsor. Personal selling is by the firms sales force for the purpose of making sales and building customer relationships. A sales promo...
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  • Direct Marketing Concepts Versus Mail
    1,758 words
    Direct Marketing Concepts Versus Direct Mail Direct mail is a marketing technique by which the seller sends marketing messages directly to the buyer. Unlike with other forms of marketing communications, such as TV advertising or placing articles in newspapers through media relations, it is not necessary to have another medium carrying the message with direct mail. With direct mail, seller has total control over the presentation of his seller message. Direct mail is a unique blend of advertising ...
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  • Direct Mail Advertising Vs E
    1,405 words
    Direct Mail Advertising vs. E-mail Advertising Effective advertising is a key point of successful marketing policy of any company. Choosing the most effective method (or methods) of advertising the product is one of the most important issues of the whole marketing concept. Nowadays marketing specialists use some considerable variety of advertising strategies, like placing ads on billboards, in different mass media or in direct places of purchasing (like in supermarkets, shops, etc. ), organizing...
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  • Company Research Westjet Airlines Part 1
    1,538 words
    Company Research-Westjet Airlines Ltd Love is in the air - there were 10 marriage proposals on board WestJet flights in 2000. Everyone said yes. Commercial used by WestJet Airlines Ltd in 2000. Introduction and Brief History: WestJet Airlines Ltd is a very profitable Canadian airline company that was has been amazing both investors and researches with the modern approach to doing business, as well as the passengers with the exceptional quality of service and constant price reduction policies for...
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  • Goods And Services Protect The Environment
    1,038 words
    In the fourth era of the consumer movement, the key marketplace features include concern for the environment, increasingly complex technology, a diverse market, and a global market. Concern for the environment has manifested itself in a number of different ways. One example is the Exxon Valdez oil spill, which caused many consumers to become disappointed in Exxon. Exxon has had to work at improving its environmental image after this accident, and there are still individuals who will not buy gas ...
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  • Dell Computer Corporation Products And Services
    1,676 words
    Company Dell Computer DELL COMPUTER Company Summery Dell Computer Corporation was established in 1984 and today ranks among the world s largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service. The company designs and customizes products and services to end-user requirements, and offers an extensive selection ...
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  • Y 2 K Strategic Alliances
    3,877 words
    I. Current Situation (1991 - 1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the? Big Blue? . 2. Mission statement IBM main activity is to find solutions to its wide range of clients using...
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  • Credit Card Numbers Internet Marketing
    3,305 words
    Paradoxical Internet Marketing Internet Marketing: Paradoxical Paralysis or Proactive Profiteering? Introduction The Potential for Profit Electronic marketing on the Internet has bounded into the forefront of marketing communications. Not because it is a proven medium for marketing but because it offers vast, yet undiscovered potential for profitable business activity. There are many reasons why Internet marketing has achieved such elevated status so rapidly. In this paper well introduce some of...
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  • Athletic Footwear Brand Recognition
    2,257 words
    Introduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several different products for a wide range of sports. I will now briefly describe the company and its operations, as well as its primary sports marketing goals and ...
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  • Coca Cola Soft Drinks
    1,092 words
    Company History A pharmacist named Dr. John Stith Pemberton invented the refreshing taste of Coca-Cola in 1886. Concocted by a mixture of caramel-colored syrup in a three-legged brass kettle while in his backyard. He then decided to try to market the drink at Jacobs Pharmacy in his hometown of Atlanta, Georgia. For five-cents, customers were able to enjoy a glass from the soda fountain. An average of nine drinks were sold a day. In 1891 Dr. John Stith Pemberton sold Coca-Cola for 2, 300 to an en...
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  • Monopolistic Competition Tobacco Company
    2,881 words
    LAKSON TOBACCO COMPANY LIMITED Nature and Status of Business Lakson Tobacco Company was incorporated in Pakistan on February 10, 1969 as a public limited company and its shares are quoted on the Karachi and Lahore stock exchanges. The principal activity of the company is the manufacture and sale of cigarettes and tobacco. Operating Results For 1998 - 99 Lakson Tobacco Company has maintained a growth momentum, both in turnover and profits. Sales revenues and profits increased by Rs. 1, 878 Millio...
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  • P 038 G Toilet Paper
    3,120 words
    Proctor &# 038; Gamble Are Adhering To The Proctor &# 038; Gamble Are Adhering To The New Lifestyles Of Americans With The New Millennium Approaching Proctor &# 038; Gamble are adhering to the new lifestyles of Americans with the new Millennium approaching. Today everyone seems to be on a constant move, with little or no time for most ordinary everyday ways of life. With this new fast paced lifestyle, P&# 038; G hopes to market the new Bounty Toilet Paper to this generation of Americans. P&# 038...
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