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Joe Camel Tobacco Companies
476 words
Tobacco companies are killing our youth with
advertising. Over 3, 000 children experiment with
smoking tobacco everyday. With hundreds of studies
proving tobacco to be harmful, this is a large
number of new smokers. The majority of new smokers
are not adults, but are actually children.
Although theses statistics seem to prove that
tobacco companies target children, many companies
still deny the advertising ploy. Camel is a well
known and obviously popular cigarette. R. J.
Reynolds, the owner of ...
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Thin Ideal Direct Correlation
1,077 words
... 81) conducted more research with preschool
aged girls. This study showed that young girls are
now all emulating the behaviors of Wonder Women,
Charlies Angels, and Bionic Women. This shows that
young girls now have role models to look up to
that are doing the same types of things the males
are doing in the media. Dominick (1992) in a study
showed a noticeable consistency in gender roles
published between 1970 and the early 1990 s.
Results showed that more women on television in
the 1980 s we...
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Subliminal Messages Subconscious Mind
1,159 words
Are you sure that you arent being subconsciously
manipulated into making decisions that you wouldnt
normally make? Are you sure that over the next few
days, your purchases of popcorn and Coke will be
completely under your conscious control? Are you
even sure that I havent embedded secret messages
into this research paper to manipulate you into
giving me an A? If you didnt consciously perceive
secret messages but you did perceive them
subconsciously, then they would be called
subliminal. The word...
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Wal Mart Cigarette Ads
1,180 words
Advertisers main purpose is to make consumers
aware of new products and services and to persuade
them to buy. Granted advertising does differ from
the news and entertainment media, but that doesnt
mean it should not have to follow similar ethical
standards. Advertising, too, should be held to the
truth, as many people take it at face value and
gullibly believe all or most of what is said.
Although it is true that we should learn how to
interpret advertising's, it is not our
responsibility to int...
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Marlboro Cigarettes Philip Morris
1,249 words
... he first studies linking cigarette smoking to
lung cancer were released. Consumers began feeling
mislead by the established brands and dropped
their old allegiances. They were willing to try
other brands but were unable to break away from
smoking completely, due to what would later be
attributed to nicotine addiction. Disillusioned
consumers turned to Marlboro's, the new "safer"
filtered brand. Ross B. Millhiser, president of
Philip Morris in 1968, looked back on Marlboro's
window of opportu...
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Randomly Selected Sample Managers Have Been Interviewed Media
552 words
Companionship In The Classifieds: The Adoption of
Personal Advertisements by Daily Newspapers. A
study by Debra L. Merskin an assistant professor
in the school of Journalism and Communication and
Mara Huberlie a graduate student at the S. I.
Newhouse School at Syracuse University, published
in J& MC Quarterly, Vol. 73, No. 1, Spring
1996, Pages 219 - 229. The article deals with the
issue of finding a romantic partner, in the modern
urbanized society, via personal advertisements in
mass mediu...
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Representations Of Male Power
1,652 words
Traditionally media representations of men have
always involved power and other characteristics
commonly associated with males and masculinity. In
the past, media texts have generally constructed
men to conform to specific ideals understood by
society regarding masculinity and the idyllic male
qualities. These principles in todays society
describe what is known as dominant masculinity.
While it is common for modern society to construct
texts reflecting dominant masculine values, new
representati...
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Human Resource Management Hr Managers
1,484 words
... applicants and 'promote' the organization to
gain a competitive edge other rival organizations
(Schuler et al, 1992, p. 166). In relation to
external recruitment, advertisements are seen as
the most effective tool for recruiting (Compton,
Morrissey & Nankervis, 2002, p. 60; Stone,
2002, p. 180). However, there has been criticism
towards the effectiveness of advertising
particularly in print media, with most
advertisements remaining "passive in construction
and execution" consequently fai...
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Women And Girls Physical Attractiveness
641 words
I should start by saying that advertisers often
emphasize sexuality and the importance of physical
attractiveness in an attempt to sell products, but
researchers are concerned that this places undue
pressure on women and men to focus on their
appearance. In recent survey by Teen People
magazine, 27 % of the girls felt that the media
pressures them to have a perfect body, and a poll
conducted in 1996 by the international ad agency
Saatchi and Saatchi found that ads made women fear
being unattract...
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Ten Psychological Appeals Product Or Service
687 words
Advertising is all around us, its everywhere we
look from the televisions in our homes to signs on
the busses. It is almost impossible to avoid.
Since advertising is such a big part of our social
and economical environment, it is important that
we know what these images our doing to us.
Advertising influences us in many ways, often we
do not even notice its effects. Sex is everywhere,
in almost every advertisement we see. While some
people do not even realize it is there, others
have strong reje...
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Sporting Events Tobacco Ads
2,251 words
Sport Events (1) The essence of sporting activity
has long ago lost its classical meaning. It
ancient times, sports used to be thought of as
just physical expression of peoples healthy
mentality. The Olympic Games were originated in
Greece in 776 BC. Back than, people were aware
that it was necessary for the individual to have a
harmony between his physical and mental health.
This is why ancient Greeks used to revere the
beauty of strong body in the same way they revered
intelligence. However, i...
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Mass Media British Broadcasting
2,997 words
Media Attack: A Consultancy Project on the BBC and
the Issues It Currently Faces Outline Title: Media
Attack: A Consultancy Project on the BBC and the
Issues It Currently Faces Abstract of the Paper
Introduction Background of the Client Criticisms
to BBC and It Operations Confusion in Ideological
Standpoint Exclusion of an Integral Part of the
National Audience License Fees Models and Theories
of the Mass Media Public Service Model Market
Model Agenda- Setting Theory Priming and Framing
Recommen...
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Sexual Tension Political Correctness
1,096 words
Rhetorical Analysis Paper The rise of political
correctness in late twentieth century has resulted
in many men beginning to be ashamed of their
sexuality, as such that is being sexist, in its
very essence. We are being told that, apart from
the fact that men wear pants and women wear
skirts, there is no substantial difference between
genders, in psychological context of this word.
However, the objective reality often points out to
something opposite. Apparently, physiological
differences between...
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Coca Cola Healthy Eating
1,664 words
... right on the spot. As Axe advertisement
suggests: When you wear you favorite scent of Axe
shower gel, body spray or deodorant on any of your
male hot zones, your new and improved male musk is
released in the air, quickly reaching nearby
females. Despite the cheer stupidity of such
suggestion, Axe advertising campaign appeals to
many teenagers who lack self-confidence. As a
result, Axe is considered to be a highly demanded
item. As practice shows, companies need to
constantly work on improvin...
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Sex In Advertising Black And White
1,760 words
... in appealing to women, while his image as of a
skillful and famous football player is be used to
appeal to football fans. Besides, his image as of
a fun guy makes him a unique person. His
participation in Pepsi advertising campaign for
listed reasons is very successful, because Davids
target audience is probably everybody. New
campaigns of sex appeal aimed at women instead use
self-approval, and the approval of other women,
methods that are more effective. Also causing a
difficulty with sex ...
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Television In The 1980 Advertising Messages Advertisers
601 words
TV Commercials Television viewers today are
bombarded with increasing commercial content. From
the barrage of 15 -second commercials every seven
minutes, to product placement, to infomercials,
when the viewer watches television, they are
constantly exposed to some form of advertising.
Beyond the minor annoyance, very few people think
that much is wrong with advertisements. What
viewers do not realize is how much advertising
influences the content of television, often in a
negative manner. In his...
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Low Self Esteem Anorexia And Bulimia
2,605 words
The Media and Eating Disorders For most people,
eating is one of the simplest pleasures in life.
It usually provides nutrients as well as great
satisfaction. But for many men, women and
adolescents, it is anything but a simple pleasure
and can be one of the most excruciating events of
a daily routine. These people are not odd, just
suffering. Suffering from a complex psychological
disorder called an eating disorder, which may
appear in the form of anorexia nervosa, bulimia
nervosa or obesity. Ob...
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Nicotine Addiction Peer Pressure
3,382 words
This is a research essay done by me, Jacky Cheng.
This research essay focus on the topic of teenager
smoking. Teenager Smoking In this world today,
smoking is rising rapidly. Teenagers at a young
age start to smoke for a number of reasons. It is
too easy today that teenagers will get addicted to
cigarettes from the advertisements and wanting to
imitate a character you have seen smoking.
Cigarettes can be bought easily and teenagers get
hooked on them fast. People in the Food and Drug
Administrat...
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Van Andel Removable Signs Hoops
860 words
The Grand Rapids Hoops and their marketing team
are obviously in some serious trouble. Let me
start out by commenting and some of the game we
saw last week. When I first walked into the arena
I didnt know what to expect, I had never been to a
hoops game before. I had gotten there a little bit
early so I figured that was the reason for the low
attendance. As I waited until the game started
only a few hundred more people had shown up. It
was at this point when I realized that the Hoops
were in som...
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Buy The Product Jerry Seinfeld
1,860 words
1. ) On television, a common technique to
influence a viewer is to flash messages or images
for so little time, that it almost seems like a
flicker that really never happened. Ways that this
has been used is by flashing images that are
pleasing to the eye, like a flashy color, or maybe
even a picture with sexual innuendo. The cheapest
technique, usually used by people, like car
salesmen, is to ask the viewer a string of
questions, which we all know will have the answer
yes. By doing this, the co...
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