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Good Friends Elderly People
1,223 words... d stereotype in society around women that preys on the human fear of the unknown. This only hinders the female's struggle for equality. The final concept that I observed was that of tokenism. The working women of the 90 's is becoming more and more accepted, but advertisements still cannot seem to divorce themselves from the concept that the work place is just another medium in which their consumers can display themselves. They feel obligated to include the token women in work place environm...
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Children And Television Advertising
3,428 wordsThe following research has sought to understand the influence of television on children over the past twenty years using a variety of social models, from public policy and industry self-regulation, to how children receive and process media messages and the parental responsibility in monitoring what is acceptable for children to view. As a baseline, our research used a model of children interacting with television. We expounded on this model in an effort to seek current data and information that ...
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Sweet Success Again The Volkswagen Beetle Advertising
1,065 wordsThe Complete Advertising and Marketing Handbook says, The average individual in the United States is exposed to 1500 to 2500 selling messages everyday (Lewis 2). That number of advertisements adds up to more then $ 70 billion dollars earned for newspapers, magazines, television, and radio according to Jean Kilbourne (35), and Automotive marketers are whats behind $ 12. 8 billion in media spending every year (q. in Kilbourne 96). One of the most successful ad campaigns of all times happened to be...
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The Medias Effect On Underage Alcohol Abuse
1,273 wordsThe Effects of the Media on Underage Alcohol Abuse It is a major aspect of our culture and many others, being used in religious ceremonies, for celebration, and during common socialization, its presence is seen everywhere. It is alcohol. Alcohol is the broad term that society gives to such drinks as wine, beer, and hard liquor because it contains ethyl alcohol. Despite the fact that in the past century alone, alcohol has been denounced, accepted, and outlawed, we still see alcohol everywhere in ...
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Alcohol Abuse Alcohol Advertising
1,242 words... ion of football in the Bud Bowl. Some might say that these games wouldnt be if it werent for these companies, but Dr. Gary Hopkins suggests that in all realization, alcoholic commercials only constitute for seven percent of advertisements in sports programming (n. p. ). Another statistic from the NIAAA proves that these imbedded messages appear at a rate of over three per hour in major sports such as baseball, football, hockey, and basketball (2). Thousands of teenagers watch sports on telev...
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Sexually Transmitted Diseases Sexual Intercourse
846 wordsAdvertisements use misleading words and sexual content to sell products. A majority of these advertisements are targeted towards teenagers, which lowers the standards and basic morals of society and creates more problems than any product can solve. Trojan Condoms deliberately target their advertisements towards teenagers and college students by suggesting sexual intercourse simply for pleasure. Their advertisement campaign centers on the physical pleasures of sexual intercourse. They venture awa...
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Quaker Oats Sexual Desire
1,190 words... opportunity The problem that exist with testimonials is that there is no way to discover if the spokesperson is a credible authority; therefore, they are not trustworthy. When testimonials are used people are claiming personal success stories about a product. The problem that exists is that there is no way to know if the testifying party is credible. Especially considering that the people chosen are impossible to contact for verification. Many times testimonials are made from people such as ...
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Smokers And Non Smokers Cigarette Advertisements
1,090 wordsThe effect of cigarette and tobacco advertising on modern youth is vastly overrated. While both political and health activists insist otherwise, todays adolescence choose their habits, addictions, and desires ultimately out of their own free will. Increased opportunity for advertising within todays society undeniably leaves todays youth more susceptible to many forms of psychological manipulation. Teen-agers are now living in a society guided by unprecedented and highly unreliable sources of mas...
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Male Or Female Men And Women
2,348 words... n, aggression with sexuality, objectification, implicit sexuality, and explicit sexuality. The most frequent behaviors were implicit sexuality (themes of sexual attraction), objectification (camera focus on specific body part), dominance (one person clearly dominant over the other), and implicit aggression (themes of aggressiveness). Again the results were similar to the other study, females were more likely to engage in sexual or submissive behavior. In most cases, males were the actors and...
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The Medias Effect On Underage Alcohol Abuse
1,790 wordsThe Medias Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence is seen everywhere. Second only to caffeine, more people drink alcohol than any other substance. It appears in many forms such as beer, wine, and hard liquor. It has been praised, denounced, accepted, and outlawed in the past century alone. The effects of alcohol are numerous. From drunk driving accidents to fetal alcohol syndrome...
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Federal Trade Commission Cigarette Advertisements
2,383 wordsChildren are the most susceptible to advertising. They are the most susceptible because their minds are immature and are unable to distinguish good advertising versus bad advertising. For that reason, there are laws and established organizations to protect children from advertising. Commercials, the effects of advertising on children, laws and organizations on television, and laws and organizations on the internet that help protect children are important in understanding how advertising affects ...
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Fast Food Restaurants Aimed At Children
2,789 wordsManagement Ethics is a key part of all businesses in the professional world today. For many companies, a quality ethics program lays the foundation of what that particular company is all about. Where would a company be without an adequate ethics program? Without an adequate ethics program the company could be subject to any type of lawsuit, illegal procedure, or even mal practices within the company itself. Establishing a distinctive ethical position is a vital issue for any organization because...
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Values And Norms Portrayal Of Women
3,017 wordsThe Oppression of Females in Advertising Our society is a complex collection of institutions, status, roles, values, and norms, and the best way to understand and learn about them is through the use of cultural artifacts. These can be anything from music to art to literature, or as in the example of this discussion, the modern day creation of advertisement as seen in womens magazines. As Homo Sapiens moved from the hunter gatherer way of life to industrial society, it was necessary to construct ...
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Smokers And Non Smokers Cigarette Advertisements
1,052 wordsThe effect of cigarette and tobacco advertising on modern youth is vastly overrated. While both political and health activists insist otherwise, today? s adolescence choose their habits, addictions, and desires ultimately out of their own free will. Increased opportunity for advertising within today? s society undeniably leaves today? s youth more susceptible to many forms of psychological manipulation. Teen-agers are now living in a society guided by unprecedented and highly unreliable sources ...
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Eating Disorders Desirable Traits
4,633 wordsEleven million women in the United States suffer from eating disorders- either self-induced semi starvation (anorexia nervosa) or a cycle of bingeing and purging with laxatives, self-induced vomiting, or excessive exercise (bulimia nervosa) (Dunn, 1992). Many eating disorder specialists agree that chronic dieting is a direct consequence of the social pressure on American females to achieve a nearly impossible thinness. The media has been denounced for upholding and perhaps even creating the emac...
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Wall Street Journal Women Movement
2,672 wordsSelling More Than Just A Product Advertisements for various products are seen everywhere a person looks? on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement? the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence...
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Long Term Effects Age Of 18
2,035 wordsShould Tobacco Advertising Be Restricted Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20 th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynol...
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