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Good Friends Elderly People
1,223 words... d stereotype in society around women that preys on the human fear of the unknown. This only hinders the female's struggle for equality. The final concept that I observed was that of tokenism. The working women of the 90 's is becoming more and more accepted, but advertisements still cannot seem to divorce themselves from the concept that the work place is just another medium in which their consumers can display themselves. They feel obligated to include the token women in work place environm...
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Buy The Product Eye Catching
553 wordsRed, the color of desire, the devil, and heat, an attention grabber, the main purpose to is to be spellbinding. When skimming through a magazine the text is black, bold red writing will stimulate ones eye causing them to stop and analyze it. At least that it what advertising executives hope for, they often use emotions, cultural attitudes and, unfair tactics to grab the audiences attention and hopefully their money as well. There is an innate desire to rebel in all of us, to eat cookies before d...
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Institute For Propaganda Analysis Church Or Nation People
1,037 wordsPropaganda is an attempt to influence opinion by presenting distorted, exaggerated, or untrue facts of information or facts in a way that will appeal to emotions or feelings rather than to reason. As generally understood, propaganda is opinion expressed for the purpose of influencing actions of individuals or groups. Name-calling is labeling thing and people without telling the facts. Bad names have played a powerful role in the history of the world and in our own individual growth. They have ru...
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Radio Stations October 12
785 wordsIn today's society radio serves as a popular source of entertainment. Online radio stations have been popping up all over the internet. A relatively new radio website, web now offers it's listeners money to tune in to their station. Radiofreecash's innovative pay-to-listen strategy benefits the web industry, but it may not benefit its listeners as much. Radio stations have been around since the 1920 's. "Some long term research indicates a very gradual decline in radio listening (LaRose, 160). "...
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Live Their Lives Mountain Dew
848 wordsIf a person that never lived in the twentieth century visited 1997 for just one day, he or she would probably think that we are all trying to kill ourselves. Everything from sports, to music, to advertisements is extreme these days. People are doing things in sports that have never been attempted and are seemingly crazy. In advertising, people of this decade are portrayed as risk-takers, and dare-devils. There seems to be little regard for safety and a lot of regard for fun. I think that adverti...
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Natural Environment People Today
871 wordsWRIT 140 September 11, 2000 Environmentally Conscious Propaganda Almost every single original concept today has become mainstream or shows a general trend towards becoming so. Propagandists realize this and often exploit these ideas, tainting their flavor of originality and creating a new generation of gullible "wannabes" who can partly adhere to any philosophy, but do not allow themselves to be inconveniences by certain doctrines. Anything that might elicit followers or have the potential to, h...
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The Art Of Advertising Newtype Usa
674 words"If advertising is not an official or state art, it is nonetheless clearly art" (Schudson). This wonderful quote clearly describes the type of advertising found in Newtype USA. The three most used techniques by advertisers in this magazine is the use of minimalist art, color, and beautiful scenery. All of these techniques appeal to an artist, and most people who watch anime tend to draw in their spare time. This makes sense considering all of the products they have in Newtype are all Japanese an...
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Ford Motor Company Target Audience
945 wordsThe target audience throughout the 129 -year history of Popular Science magazine has traditionally been working age males. The advertisements within that magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the readers wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strateg...
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Banner Ads Tv Shows
1,481 wordsRight now I'm thinking about the Internet, the all-pervasive medium through which I've published my thoughts and work I've done in my free time for several years now. Like mostly everyone else, I communicate with others using the Internet, play games through it, read news, and learn about things. (Except, sadly, I am not convinced the general public is interested in learning. ) And we are all familiar with the "dot com mania" and the insane rise in the NASDAQ - and, sadly, the subsequent fall of...
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Addictive Substance Alcohol Consumption
829 wordsAlcohol And Advertising By Roberto It is not fair to say that all people drink to gain acceptance, or that all people use drinking to create a new self image. Quite often in life, however, even those who do not form an addiction, about three out of four individuals, have probably drank at one time to ease nerves and not worry so much what others think. Whether this is right or wrong per individual, it is very much a part of the Australian culture. Advertising agencies are definitely not the last...
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Welfare To Work Mergers And Acquisitions
1,304 words... s-TSB TBWA GGT Simons Palmer Ltd 2. 6 96. 3 - 1. 7 Energizer Bunny and Taco Bell's Chihuahua, Nissan and Apple Computer Publicis Ltd 2. 5 95. 2 (1996) 3 (1996) ASDA, Harp, Kilkenny and Mastercard J Walter Thompson 2. 4 257. 4 (1996) 5. 3 (1996) Mazda, Barclays Capital, P& O European Ferries-Stena Line McCann Erickson SA 2. 2 271. 6 3. 1 Royal Sun Alliance, Nestle and Unilever Ogilvy & Mather 2. 1 10. 3 (1996) 3 (1996) N/A DMB& B Ltd 2. 0 423. 6 6. 2 Southern Comfort, Gateway, Wic...
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Point Of View Competitive Advantage
1,846 wordsE-business Marketing Plan of Oxygen and iVillage. com Introduction The Internet has become increasingly popular. The number of Internet users is estimated to reach approximately 300 million by the end of 2002. (http: // web) With widespread acceptance and low-cost entrance, it is changing the world's economy. Developing business opportunities in the Internet has grown considerably. "The impact of the Internet on business is akin to previous innovations that transformed not only one business sect...
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Men And Women Products And Services
572 words"Gender-Pitched Advertising" In today's consumer-oriented society, ad agencies often ask "What makes an effective ad for a man or for a woman?" Gender has been and continues to be one of the biggest factors in advertising and marketing. Gender is frequently used as a basis for segmentation for a significant proportion of products and services. To successfully implement such segmentation, marketers and advertisers need to understand how men and women process marketing information, judge products,...
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A Future Of Marketing Without Television
1,358 wordsThe growth of technology has dramatically changed the way in which marketers deliver their message to our homes. The development of the internet and interactive television has meant that TV commercials and print media are no longer the only main methods of advertising. This has led to the development and consideration of a number of new advertising techniques which perhaps are more suited to modern society. Keeping up to date is important to advertising agencies as it is their job to find the be...
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Cigarette Advertising Eastern Europe
1,488 words... is clearly shown by the evidence quoted in the first section of this paper, that advertising has no significant effect on total consumption. It is obvious therefore, that people are determined to exercise their right to choose to smoke, despite advertising bans and their supposed implication of government disapproval. Indeed the very fact that "authority" disapproves of something is for some people a reason to try it. Faced with this situation opponents of smoking fall back at times on the a...
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Ten Minutes York Times
1,031 words... around or even an old cow. Well it is because that we are attracted to good-looking people and want to be around them. In addition, words have been removed from this ad altogether to reinforce the images without any distractions. Images take the form of words and theses directed combinations of images help involve in the ads that we look at (O'Niell, 1990). In addition, this ad also illustrates the use of transactional language that can be identified by the disclaimer in the lower right hand...
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Products And Services Strategic Position
924 wordsYet, there was an assumption that the News Corporations executives wanted to facilitate tax efficiency. Due to this assumption the companys publicly disclosed finances were considered with a scepticism. The company and its subsidiaries paid only 6 % corporate tax within the period of 1994 - 1998. Yet, the company's tax was claimed to be 25. 8 percent of the News Corporation's overall profit on ordinary activities by 2003. In 2002 the News Corporation has faced more significant losses (about A$ 1...
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Target Market Television Program
214 wordsCase Study: Media ups and downs Summary: &# 61623; The Australian made midday television program? Day time with Amanda? first aired in 1993, showing good ratings and high advertising revenue during its early stages. &# 61623; Became a well known program dominating its allocated timeslot, with loyal viewers. &# 61623; Target market for program are older mature females. The younger females are attracted to the American talk show competition. &# 61623; Presenter Amanda Stanton is a key strength, at...
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Showbiz Nis Governmental Censure Television
543 wordsFor the last few decades we can all admit that Television has been used as a source of mass medium exposure to the public masses. Television has been used negatively from false advertising to unfair politics campaigning and from the spread of pornography to the acceptance... of violence. Since Television became one of the most sophisticated means of influencing the masses in this century, the need of Governmental Censure came into practice. Unfortunately, Governmental Censure Bureaus can not mee...
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20 25 Percent Lanham Cases Preston
594 wordsIvan Preston is the author of this article about what falsities the law permits and what it prohibits. He starts off by looking at the method of regulating advertising claims, and then Preston looks at the Aspercreme case. First, Preston tells us that the Federal Trade Commission? s (FTC) key regulators are its commissioners and judges. Other regulators are the federal trial judges who try private suits. These are called Lanham cases and they are private suits brought against each other by adver...
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