NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote
The first time Marketing FOREWORD The first time I visited an IKEA-store was in Elisabeth, New Yersey, The U. S. The year was 1995 and I still remember the joy and excitement when I entered the building. It was huge and it was typical Swedish.
Being far away from Sweden obviously make you kind of patriotic and when I saw the IKEA logo with its blue and yellow colors it almost felt like I was home in Sweden again. I had been working in The U. S for 1 1 / 2 year when I decided to visit IKEA. My first impression of IKEA was very pleasant. The staff seemed to be service-minded and the assortment did not only contain furniture but also Swedish candy and christmas ornaments (it was right before christmas).
Swedish meatballs were also on the menu and for me that was something I had been longing for. It was not until 1997 that I visited IKEA for the second time, this time outside Philadelphia, Pennsylvania, U. S. Between the year 1995 and 1997 I had been studying business Administration at Mid-Sweden University and when it was time to make a final research-paper I decided to write about IKEA.
During my visit in the U. S 1998 I collected information to the paper, for example the case provided by the World Resources Institute. The environmental issues are very important in a companys success in the global competition today, therefore I found these issues particulary important to study. IKEA had adopted The Natural Steps framework for a sustainable society and I found this very interesting. I decided to look at the environmental issues in a somewhat different perspective through a business perspective. Very well, here is the result of my research and I hope you will enjoy your reading.
I would not have been able to write this research-paper without help from IKEA. I particulary thank Britt-Inger Andersson, environmental manager in IKEA of Sweden AB, and Anders Lennartsson, staff environment of IKEA international A/S for giving me useful / rich information and moreover for their friendly and encouraging way. Veronica Thundahl
Free research essays on topics related to: environmental issues, research paper, first time, ikea, sweden
Research essay sample on Environmental Issues Research Paper
