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Respect for cultural diversity must be firmly anchored on a sense of belonging to a particular group, of knowing and appreciating ones own people and culture with its own wealth and diversity, of feeling secure in the knowledge that the culture is not inferior to others. Multiculturalism can only be aided by transformation. This can only work if there are enough opportunities and support systems to develop and produce our own programs, combined with intensive efforts to redirect and to influence our leaders. Even as our lifestyles grow more similar, there are unmistakable signs of a trend against uniformity with a desire to assert the uniqueness of ones culture and language. As our lives become more homogeneous our lifestyles begin to cling to deeper values, such as religion, language, art and literature.
As our outer words grow more similar we will increasingly treasure the traditions that spring from with in. While globalisation has certain positive benefits such as information sharing, improved understanding and communication, and hence greater empowerment. Africa in particular, continues to be confronted by negative consequences of the abuse of power, its dominance of the strong over the weak. On the other hand business interests, trying to maximise profits, cannot be expected to worry about cultural values or social objectives beyond the consumerist vector that underwrites commercial media.
If we value a cultural division beyond the domain of the commodity we must first establish a new framework for the cultural industries which recognises this limitation and ensures that quality and excellence remain criteria for the production of childrens culture.
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