NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote
Emotional and Rational Appeals Abstract In many studies, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognition's. Studies have also led to suggest that people in negative moods are affected by the quality of persuasive messages. Using manipulations techniques, bad mood may result in a different interpretation of anything from a verbal argument to a literal message. Even though most studies indicate that good mood manipulations may not have that much effect on ones perception of a scenario, further investigation may do away with that theory. Persuasion in Response to Emotional and Rational Appeals Much research has been done to try and indicate that emotional appeals may influence attitude change. The other side of looking at the spectrum is that rational appeals may do likewise (e.
g. , Russell; Francine; Skelly, John J. ; Mackie, Diane M, 1995). In one study conducted at the University of California at Santa Barbara, 184 students received partial course credit in return for their participation. Subjects in the experiment were assigned to the cells of a 2 (positive or neutral mood) x 2 (emotional or rational message type) x 2 (strong or weak argument quality). Subjects were in groups of two to six. After this step was established, eight messages in approximately equal length were developed. Each message contained six arguments that were either in favor or against using animals for research purposes.
Rational and emotional were used in nature and strong and weak were used in quality. In the procedure of the experiment, subjects participated in an experimental session that included several tasks that were not directly related to the study. The first test included a survey of the subjects attitudes toward animal testing. After this was completed, subjects read a persuasive message, then responded to questions concerning the topic of animal research, and finally completed items designed to check the effectiveness of the manipulations. After checking the analysis, indications showed that there was no effects for gender. To add to this, responses to all manipulation check measures were entered into one of four separate groups between subjects analyses of variance (ANOVAs).
When looking at the message type, the data had revealed the expected main effect for message type, F (1, 65) = 33. 44. p
Free research essays on topics related to: rational, appeals, messages, x 2, manipulations
Research essay sample on Emotional And Rational Appeals Led To Suggest Subjects
