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Communication Paper I. What are the characteristics that determine newsworthiness? Should others be added to the list? The newsworthiness is usually related to opinion whether the idea or subject should be discussed or published by a news media (such as magazine, cable, radio, newspaper, etc). There are several factors that constitute news value: - Prominence (for example, the events that happen to some well-known people) - Timeliness: News should be published in time, as information published tomorrow (instead of today) probably, will not have the same importance or interest for the audience - The number of people affected or involved (the more people are involved or affected, the more newsworthy the issue is) - Proximity: If something happens in your own city, your local cable station will consider it news. For example, five people killed in your city will be considered the news.
At the same time, if five people are killed in some distant place you have never heard of, your local cable or radio station will pass it without notice. However, there are exceptions to the rule; - Exceptional quality (usually refers to how unusual the event is) Consequence, conflict, pathos, titillation component, possible future influence, human interest, and shock value are also related to factors that constitute news value II. What news medium is most believable? Print?
TV? Online? Why? Press is the most believable news media because press is usually more controlled than any other media source. Really, press usually cannot boast with so-called freedom of speech as it is evidently controlled by the government. Newspaper is more unbiased, influential and fair media.
Although online media presents more timely and un-to-date information, such information often comes unchecked. Television is less controllable media source compared to press, although television is more convenient source of information for people. Such all-embracing impact of television affects press. According to recent researches, press gradually looses its positions in formation of public opinion compared to television. Nevertheless, general audience of people reading newspapers and magazine is numerous as people prefer reading trustworthy information to be aware of the discoveries and news in political and social life of the country.
III. What are the three defining characteristics of advertising? Advertising is an art that needs to take into account the peculiarities of human psychology and physiology. AID (M) A model is generally used model of advertising perception. It implies the following chain: Attention Interest Desire (Motive) Action.
It should attract the attention of potential buyer, should arouse the buyers interest and influence his intellect or emotions. There are many characteristics of advertising; however, three of them are the must. First of all, advertising must be persuasive. Secondly, advertising must change our behaviors, attitudes and beliefs. It must carry ethos (ethical appeal), pathos (emotional appeal), and logos (logical appeal). Finally, if advertising is not able to complete the task mentioned above, it fails.
In such a way, successful advertising should analyze and embrace all characteristics to be successful. IV. What is positioning? Why is it important for advertisers? Positioning is the way by which advertisers create an image or a set of characteristics peculiar to the brand or product in the minds of potential customers or buyers.
It is often examined as a relative competitive comparison the product occupies in a certain market as perceived by a target market. Positioning is important for advertisers as product positioning is how the potential buyers perceive and see the product. Positioning is an ongoing and dynamic process. The advertisers constantly check product positioning in order to reinforce their position in the market. They realize that the position their product holds in potential buyers mind is the heart of advertising campaign.
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Research essay sample on Five People News Media
