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Is it a criminal case to wear Gaps clothes? It is a well-known fact that advertising plays a core role in selling goods and popularizing brands. The companies seek for new effective ways of persuading customers to buy their products. Gap, being a leader in a textile industry, found a new way of making the goods famous asking its employees to wear clothes by their own production. But not long ago, Gap Inc. was put under a new lawsuit.
It has nothing to do with the accusation in draconian restrictions or low salaries which are usually become a matter initialized against Gap by workers. This time Gaps authorities were accused in forcing its employees to wear clothes by their own production. This problem is not the core one, but as it concerns humans rights it serves much attention. The appropriate and peaceful way of solving this conflict is to find golden middle the decision which will satisfy both parties: employees and Gaps authorities. It means to change the way clothes look like providing more or less standardize one. Looking deeply into the roots of this problem, makes it possible to understand the factors caused this matter.
All people have different background, tastes and fashion priorities. Some of them do not like designs, colors or material of the clothes. Some of the goods are out of their style. Being a well-known trade mark Gap forces its employees to wear clothes because of some important and explainable reasons.
The first one is the purpose of advertising their products. What could be the better than popularizing goods demonstrating them for customers? Primarily, it helps to save money spending on the advertisements and giving vivid examples of the products. This is a very efficient way of advertising not only the brand, but goods also. Customers know what the brand is and how the goods look like exactly at the moment they come into the shop. But this idea has some drawbacks; the main of them is negative attitude towards it by the staff.
They refuse to be a model behind shop-windows demonstrating new line of clothes. Though it may seem many people make up their minds on the basis of their own taste bear in mind nothing more than that. This may sound a bit costly to the company, but the best solution is to develop special standardized uniform advertising only the brand. This is not a unique solution. Such kind of decision is used by well-known companies like McDonalds and Marlboro.
Of course, new clothes will be less fashioned then models for every day use, but it will help to overcome discontent and dissatisfaction of the staff which is an important factor of setting health climate in Gap. The staff should be reassured that their opinion in the company is important. For the purpose of involving employees in the process of creating uniform, Gap can organize the contest asking employees to propose models they would like to wear during working hours. It will take time and money to create uniform.
The Gap will loose definite sums, but it will help to avoid new problems with the labour movement in future; it helps to save money not being involved in new lawsuits. Paying attention to the staffs opinion could strengthen the companys influence and be one of the effective ways of reinforcing the companys policy. A heart-to-heart talk with the staffs representatives will help come to grips with this conflict. Peaceful policy will cause nothing more than the positive changes for Gap. One more possible ways of protecting Gaps rights is signed up labour contracts stipulating that a new employer will not be against wearing clothes produced by Gap during working hours as he or she becomes a part of the company.
Gap is a non-unionized company which keeps anti-union policy. It has not any trade union which could protect employees rights. So, the next step in this case might be opening trade-union society. This will help to decide problems in future peacefully avoiding lawsuits and giving assurance to the staff that their rights are protected.
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Research essay sample on Wear Clothes Effective Ways
