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Running head: FEDERAL AGENCY PROPOSAL Federal Agency Proposal April 3, 2009 Federal Agency Proposal Notice No. 73 -- Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages (Serving Facts Labeling) is a notice of proposal rulemaking issued by TTB (Tax and Trade Bureau) (Notice No. 73 (Serving Facts Labeling) ). As the title goes, this proposal is about amendment of Tax and Trade Bureaus regulations concerning the statement of alcohol content in a percentage of alcohol by volume on all alcohol beverage products in the United States. The Alcohol and Tobacco Tax and Trade Bureau (TTB) have examined the recent issue, according to which nutrient and calorie information had to be put on alcohol beverage labels. After this initiative took place in 1993, the Bureau of Alcohol, Tobacco and Firearms stated that the consumers didnt have any interest in having this information printed on labels. The requirement to put this information on alcohol beverage labels was not discussed until 2003, when the U. S.
consumers filed The Alcohol and Tobacco Tax and Trade Bureau a petition to insist on nutrient and calorie information labeling. Soon one of the industry members has appealed to The Alcohol and Tobacco Tax and Trade Bureau with the same offer, asking for approval for labeling its products with corresponding information. The Alcohol and Tobacco Tax and Trade Bureau was asked to approve printing the information about the alcohol content, expressed as a percentage of volume, the amount of alcohol per each standard serving, a standard serving size, the ingredients, number of calories per serving, and current definitions of moderate drinking for men and women published in the Dietary Guidelines for Americans. (Notice No. 73 (Serving Facts Labeling) ) Soon the Bureau was contacted by other industry members with similar requests concerning labeling its products with adequate information on a Serving Facts panel. In 2004 TTB published on its official website a specifications for a planned ruling concerning the manner in which alcohol beverage labels and advertisements might permissibly reflect information about a single serving in a Serving Facts panel, consistent with the statutory and regulatory standards administered by TTB (Notice No. 73 -- Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages (Serving Facts Labeling) ) Soon after that, the Alcohol and Tobacco Tax and Trade Bureau has received feedbacks and comments concerning this proposal and, taking into account these comments, in 2004 TBB has published press release, claiming that it will address all issues in an advance notice of their proposal. On April 25, 2004 Notice No. 41 Labeling and Advertising of Wines, Distilled Spirits, and Malt Beverages; Request for Public Comment. was published in the Federal Register (70 FR 22274), highlighting the main aspects of labeling products.
In this Notice, TBB announced its interim policy on the utilization of Serving Facts panels on labels, stating that TBB TTB does not intend to issue certificates of label approval bearing the optional Serving Facts panel. (Notice No. 73 -- Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages (Serving Facts Labeling) ) The industry members were asked to comment on this Notice and taking into consideration all comments TBB finally issued a document regulating labeling, namely, its request concerning mandatory Serving Facts Panel, where the serving or serving size was defined as the amount of alcohol beverage consumed as a single serving. TBB also defined the required format and placement of the Serving Facts Panel, mandatory label information (for example, for alcohol it should be Alcohol% by volume), nutrient and other necessary information. In such a way, in this proposal the Alcohol and Tobacco Tax and Trade Bureau requests to make amendments to its regulations in a way to require putting information about alcohol content, expressed as a percentage of alcohol by volume, on all beverages, containing alcohol. In addition, there should be printed a Serving Facts panel on each alcohol beverage label, providing information about statement of calories, fat, protein, and carbohydrates per standard serving size.
The industry members can voluntarily disclose on the Serving Facts panel the number of U. S. fluid ounces of ethyl alcohol per standard serving. According to this federal agency proposal, these regulations should also introduce new reference serving size for distilled spirits, malt beverages, and wine based on the beverage amount consumed as a single serving. It should be also mentioned, however, that the Alcohol and Tobacco Tax and Trade Bureau does not provide an official definition of a standard drink. These requirements are supposed to be made mandatory three years after the date of publication of the final rule in the Federal Register (Notice No. 73 -- Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages (Serving Facts Labeling) ) These amendments will have positive impact on the industry, as the consumers will be provided with appropriate and adequate information about alcohol containing products.
Works Cited "Notice No. 73 -- Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages (Serving Facts Labeling). " Rulemaking. 2007.
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