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The Pacific Sands Eco One line of spa products, formulated from select natural enzymes, is a nontoxic alternative to chlorine and bromine for use in consumer spas and hot tubs. () The product is heat-activated, has a pleasant lemon scent, leaves water clean and clear, and does not need to be rinsed off the skin after spa use, unlike chlorine and bromine. Spa users are increasingly complaining of adverse reactions to toxic chemicals commonly used in the spa industry; reactions such as itching, rashes, and respiratory difficulty. The Eco One line is recommended for chemically sensitive spa users, and environmentally conscious customers, concerned with the effects of chlorine and bromine on the environment. The Eco One products are competitively priced against the wide mix of chemicals usually employed in spas, still offering healthy profit margins for retailers. Initial test marketing has shown extreme customer loyalty. The Eco One line consists of three spa care products: ECO ONE STEP ONE is a powerful, nontoxic cleanser that removes chemical residue in spa water as well as contaminants deep inside plumbing and equipment.
ECO ONE SPA TREATMENT contains organic enzymes, mineral softeners, and other natural compounds that leave skin smooth and moisturized while helping to maintain sanitary conditions in the spa. It significantly lessens the need for constant chemical manipulation of the water, such as daily pH balancing, defamers, and chlorine and bromine. ECO ONE VINYL TOP CONDITIONER cleans away mold, mildew and bacteria, and their associated odors, which often accumulate on spa covers and then transmit into the water. It also protects against aging and cracking due to sun, age, and weather conditions. (2) Used together, these three products combine to create clean, clear, pleasant smelling water in spas and hot tubs, at a reasonable price with excellent profits for retailers. Retailers may also choose a "hands off" marketing strategy with the ability to sell Eco One on their websites through the web affiliate program while receiving a percentage of profits directly from Pacific Sands. Eco One is based on Pacific Sands proprietary "hinge pin, " enzyme-based technology which has applications that are exceedingly wide, ranging from treating mine tailings to baby's diapers to the food people eat to the sewage they produce in abundance.
They want customers to leave with the idea that if you use Eco One line of spa products your body and hands will posses a unique feeling of freshness. This is a positive way to market a rather boring product. Purpose of Ad They provide customers with a visual image of a woman's hand. Inside the hand of the woman they use pastel colors to represent a sea side resort. It is a calm and sunny day, giving the consumer a feeling of luxury. This ad lets customers experience a vacation without leaving their home.
Ad Description The advertisement is presented on a solid white background. At the top it says "Send your hands to the spa Below this sentence there is a silhouette of a woman's hand. Inside of the hand there is a beautiful blue pool surrounded by people and shrubs. The pool is crystal clear with a kiddy pool in the middle.
In the background you can see the ocean over the top of the shrubs, and along the horizon is a blue sky with fluffy white clouds. At the bottom of the page they give customers a verbal statement that sums up the ideas that they wish for them to take from the ad. It says You don't have to go further than your house to treat your body and hands to a little something special. All you need is new Eco One line of spa products.
The unique skin vitalizing proteins actually improve the look and feel of your body and hands. And that's the beauty of it. " Target Audience The ad is directed to get the attention of anyone who uses spas and hot tubs. Nevertheless, it is mainly focused towards the consumers who care about their skin. Ad's Strategies They used a solid white background; this was to bring all of the attention on the focal point of the advertisement. This was the silhouette of a woman's hand with long finger nails. Inside the hand they express a feeling of freshness.
They also express this idea in written context at the bottom of the page; this helps the ad appeal to two groups of consumers. The overall strategies are to give the consumer a feeling of freshness without ever leaving the house. The overall marketing technique used in this ad is rather effective. It is interesting to think about the potential improvements for that product, the only ideas that come up are not about the product itself, but the advertising strategies. More specific target audience should be selected, since advertising to such a general audience might prove to be inefficient.
Besides, the company might want to consider the outdoor promotions and exhibitions, since those who are interested in this type of products definitely would like to see it in reality, not in the ads. The conception for the advertising strategy can also be improved by putting more emphasis on the fact that the product is eco friendly, and thus by using that very product consumers not only enjoy the superior quality guaranteed by the producer, but also help in the really hard field of environment protection. That conception might appeal to those who want to ensure clean environment and ready to pay their money for it.
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Research essay sample on The Pacific Sands Eco One
