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Pick any decade... the stereotypes of a strong young man leading his demure winsome lady through any situation that comes across their paths. Except for the Dolce&Gabbana advertising campaigns, the stereotype being promoted is of this young man and lady who are full of style, full of crass, and have their youth ahead of them. The body language shows a cocky man leading the damsel in distress, yet this damsel is wearing five-inch stiletto shoes, black worn-in leather pants with a top that leaves little to imagine.
Her blond hair is cascading in her face, one hand holding her mans, the other might be a gesture used to prove a point. The young man is looking off into the distance with a daydreaming look, or possibly casting his eye elsewhere... Fun, young, sexy... full of piss and vinegar. Dolce&Gabbana is revered by the hip Hollywood crowd... movie stars, rock stars, and the young occasional socialite.
Young wanna-bes look up to these people and try to copy their personas as much as possible. This adulteration has lead to an image that Dolce&Gabbana promotes in their advertising campaigns. Sexy. Wild. Young. Moneyed.
A lot of free time to smell the roses. The young man in the ad campaigns proudly wears tee-shirts declaring Charming, and in another I Sell Sex. The woman is wearing clothes that emphasize her sexuality, her free-spiritless and a daring persona. Together, these two promote an overwhelming sense of sexuality. These ads promote a sense of be good, be bad, be yourself. To reject what standards society have set in terms of appropriate attire and behavior, to forget that any morale standards exist.
Essentially, the messages promoted in these ads are against standards set by Sex, freedom, and rock and roll which is being emphasized in the Dolce&Gabbana advertising campaigns adds insult to injury to certain members of the masses whose ethical standards do not mesh well with the images promoted by Dolce&Gabbana. Dolce&Gabbana's ads tell the story of people letting go of their inhibitions, of living life to the fullest, and of pleasing yourself first and then possibly think of someone else. This ad tells a message that it is okay to play hooky from work, to go out and have a fun afternoon and enjoy being yourself, to embrace your sexuality, to explore the unknown territories of life. However, nothing in those ads can be seen as unethical. Bibliography:
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Research essay sample on Advertising Campaigns Young Man
