-
Fast Food Industry Pizza Hut
1,235 wordsPizza Hut strategic plan Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme. " A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included. A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whet...
Free research essays on topics related to: fast food industry, swot analysis, pizza hut, higher incomes, market share -
Fast Food Industry Pizza Hut
1,204 words... 0 billion for the 500, 000 restaurants in the U. S. in 1997. The U. S. restaurant industry grew 5. 2 percent in 1997. Six major segments make up the fast food segment of the food service industry. Sandwich chains, like McDonald's and Wendy's are the number one segment, followed by dinner houses, such as Applebee's and Red Lobster. Pizza chains are ranked third. Out of all the pizza chains, Pizza Hut has the largest market share, 46 %, followed by Domino's with 21. 7 %. International sales ha...
Free research essays on topics related to: overhead costs, fast food industry, competitive advantages, pizza hut, mountain dew -
X And Y Pizza Hut
1,255 words... orld of the extreme has grabbed the attention of the younger generations. These generations range from the age of 12 to 30. These generations are affectionately referred to as the Y and X generations. For many years marketers ignored this segment and simply stereotyped them as slackers or losers. However, this has not been the case in recent years. With extreme sports making an entrance into pop culture in the early 90 's, many companies have realized the potential for high returns by target...
Free research essays on topics related to: pizza hut, competitive advantage, younger generations, x and y, pricing strategy -
Product Life Cycle Pizza Hut
1,237 words... e is excellent. C) Promotion The main theme that will be used to promote "The Extreme" is youth. Fun, excitement, danger, and even the term "extreme" all appeal to our target market. Mountain Dew, which has already successfully appealed to this target market, will be included in "The Extreme" promotions. The main promotion will be a coupon to purchase "The Extreme" for $ 9. 99 and receive a free two-liter bottle of Mountain Dew. The objectives of this promotion are to introduce a new product...
Free research essays on topics related to: product life cycle, mountain dew, pizza hut, advertising campaign, target market
Customer center
