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Product Or Service Prentice Hall
1,131 words
... practitioners (Dibb and Simkin, 1997).
Servicing marketing added the additional " 3 Ps"
of people, process and physical evidence [ 2 ].
For industrial marketing, it is generalized in
most introductory marketing texts that the core "
4 Ps" hold firm. Compared with most consumer
goods, however, there is a much stronger customer
service aspect to the product proposition:
technical advice before a sale, ongoing customer
support and after market operations. Marketing
channels are often shorter, w...
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Collective Bargaining Labor Unions
752 words
A labor union is as defined in the dictionary, an
organization of wage earners formed for the
purpose of serving the members' interests with
respect to wages and working conditions. Today
there are about 16 million workers in the U. S.
that belong to a labor union. The pressure upon
the employers to raise wages and improve working
conditions in a major goal of the labor unions.
Labor unions have been around for a long time. The
earlier unions were called craft unions,
consisting of only a couple...
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Build A Bond Dot Coms Branding
677 words
Isnt it simply amazing? There was no beginning to
it. And by the looks of it, there seems no
definite end. What is this talk all about? This is
all about branding dot coms. With every channel
being branded, every thing being given a name;
there is no reason why the branding machines of
the dot coms be left behind! There is mass
advertising of the web sites. From television
(Remember the snazzy ads of zip ahead. com) to
outdoor (with the effect of rediff. com and india
info. com in tough tooth-fo...
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Caught My Attention Fry Brand Pie
637 words
With the growl of hunger in my stomach, I decided
to go to the grocery store to shop for food. I
arrived at a busy scene of people trying
desperately to get their food, and get out as soon
as possible. What caught my attention first was
the piercing noise of a little sandy haired boy
running out of the store as quickly as his chubby
little legs could take him. Screaming at the top
of his lungs, he cried and passed me by. His tired
looking mother was running after him and calling
his name, "Tommy...
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Anti Dumping Ad Campaigns
1,341 words
... s in running and basketball. The sponsorship
of key athletes with star appeal such as M. Jordan
or T. Woods, and the global advertising seem to
underpin the companys success. Nevertheless,
facing the stagnation of its revenues, the company
has had to change its marketing strategy. a) You
dont win silver, you lose gold is utterly
outdated? Since the beginning of 1998, Nike has
been trying to modify its market strategy, thanks
to a new general marketing director called De
Florio, the man behin...
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The Medias Effect On Underage Alcohol Abuse
1,273 words
The Effects of the Media on Underage Alcohol Abuse
It is a major aspect of our culture and many
others, being used in religious ceremonies, for
celebration, and during common socialization, its
presence is seen everywhere. It is alcohol.
Alcohol is the broad term that society gives to
such drinks as wine, beer, and hard liquor because
it contains ethyl alcohol. Despite the fact that
in the past century alone, alcohol has been
denounced, accepted, and outlawed, we still see
alcohol everywhere in ...
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Webster Collegiate Dictionary U S Constitution
1,082 words
Burning an American flag has often been a source
for debate and it has been proposed to make the
practice illegal through an amendment. In order
for this Flag Amendment to be considered,
according to the U. S. Constitution, it must be
proposed by two-thirds vote of each house of
Congress or by the national convention called by
Congress at the request of two-thirds of the
state. To become part of the Constitution, the
amendment must be ratified by the legislatures of
three-fourths of the states o...
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Divided Into Three Positive Attitude
1,246 words
In the world of customer service, a salesperson
must possess many skills to push and sell their
product. Some of these skills come after many
years of hard work, however sometimes a
salesperson possess these skills without even
knowing. The ideal salesperson has the ability to
communicate with the customer, and provide correct
answers and information on the products they sell.
They must also make an appearance and an
impression that would make any customer want to
return to the store they work i...
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Billion Per Year Secondhand Smoke
855 words
Smoking is the most preventable cause of death in
our society. During 1995, approximately 2. 1
million people in developed countries died as a
result of smoking. One tobacco use is responsible
for nearly one in five deaths in the United
States. Lung Cancer mortality are about 23 times
higher for current male smokers and 13 times
higher for current female smokers compared to a
lifelong never-smoker. In addition to being
responsible for 87 % of lung cancers, smoking is
also associated with cancers...
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Chief Executive Officer Los Angeles
832 words
The Marciano brothers were the founders of Guess
Incorporated. They grew up in the South of France,
a region which created a passionate understanding
of French design and the essence of style. The
Marciano's combined their European sensibilities
with a love fof classic American trading and
created Guess? Inc. During the 1970 s fashion had
no direction, it was a time when people did not
like to wear denim, they thought it was outdated
and they thought of jeans as a fashion statement.
Well the Mar...
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Beer On The Market Top Of The Bass Taste
711 words
Beer. What man doesn't like to see, touch, smell,
taste, or write about beer. I personally feel it
is what this country is based on (pilgrims came
here to escape beer persecution but, that is a
whole other topic of discussion. ) There are so
many different flavors and brands of beer on the
market. Nonetheless, it was not hard for me to
choose a couple for this present debate: what do
individuals value in a beer? The two I have chosen
just happen to be my favorites: Bass and Guiness.
Personally, ...
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Needle Exchange Programs Spread Of Hiv
1,215 words
1. Termination of an Established Needle-Exchange:
A Study of Claims and Their Impact is an article
written by Robert S. Broadhead, Yael Van Host, and
Douglas D Heckathorn, appearing in Social
Problems, published in 1999. The information in
the is article was split into two parts, Part I:
The Social Construction of a Public Health Hazard,
deals with the claims making process which brought
the needle-exchange process to its demise. Part
II: The Impact of the Windham Needle Exchanges
Closure, deals...
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Low Self Esteem Physical And Emotional
1,045 words
I. Identification A. Kathy Johnson is a 14 year
old female, a freshman at Parkway High School, and
resides at 789 Parkview Way, Bossier City, LA
70000. II. History of Family A. The subject lives
with her biological mother and stepfather. The
child's biological father resides in Bossier City
as well, but he has not maintained a relationship
with the child since he divorced her mother in
1981. The child also has a brother who lives out
of state and has no relationship or contact with
him either. B...
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Continuous Expansion Brand Names
678 words
The main issue of given article is whether Nestles
Corporation growth will benefit this companys
efficiency in the long run. Author analyses it
from position of an observant and tries to predict
whether were to expect Nettles further growth in
near future or not Industry Analysis: Nestle
Corporation is one of the largest food producers
in the world. This company has factories on every
continent in the world; there are 511 of them in
86 countries. Many economists say that Nestles
continuous expan...
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Catcher In The Rye Holden Caulfield
2,043 words
In a perfect world, everyone would be happy with
the way they are and everyone would accept the
differences of others. Unfortunately, the world we
live in is not perfect and not everyone accepts
who they are. Is there a reason why people cannot
be content with their lives or with the
differences of other people? The answer is yes,
and the reason for the discontent is society. With
society telling the masses what is, and is not
acceptable, it is no wonder that people seem?
lost? , and are despera...
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Tucker Preston Tucker Produce His Car People
593 words
Movie: Tucker Preston Tucker Preston Tucker was a
car-crazy kid who hung around auto speedways and
grew up to create an automobile Tucker that was
years ahead of its time. He was a man of
pioneering spirit, ingenuity, and daring, who
revolutionized Detroit in the 1940 s with his
stunning car of tomorrow. It was streamlined,
futuristic, and fast the car every American
dreamed of owning, at a price most people could
afford. When he wanted to start to produce the car
he faces a lot of barriers, an ...
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Institutional Racism Spike Lee
595 words
Anyone who would dismiss Spike Lee as a racist is
confusing pride with prejudice. Sure, hes
abrasive, blunt, unvarnished and maybe
egotistical. But hes also got the self-confidence,
fearlessness and knowledge of his personal mission
that in past years, and some parts of Idaho today,
would have gotten him called an uppity N-word,
maybe worse. This reaction to him, to him in
America today, and on our campus this week, is an
illustration of how far whites (yes, whites) in
this nation have not come....
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Serotonin Reuptake Inhibitors Selective Serotonin Reuptake
1,540 words
Imagine living with the most common and most
painful mental illness (Blackman 89). You wouldn t
be able to do your work or get along with anyone.
This disease is depression; this paper will
discuss facts about depression, signs and
symptoms, different types, medication and therapy.
Depression is a persistent feeling of sadness,
despair and discouragement that last over a long
period of time (Salmans 171). Depression affects a
person s mood, thoughts, body, and behavior
(Lytle). A number of facto...
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Centers For Disease Control Children And Teenagers
803 words
Effective Media and Tobacco Advertising is
everywhere we look today. According to recent
estimates, most Americans see or hear nearly 2,
000 advertisements a day, whether it is on
television, radio, billboards, magazines, or
newspapers. But what is advertising exactly? In
short, advertising is a form of persuasion and
misdirection from businesses or companies to
convince buyers that their product is the best.
One area of effective advertising is tobacco
companies advertising. Tobacco companies t...
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Point In Time Ginkgo Biloba
1,513 words
? Elixirs For Your Memory: The blitz is on for
ginkgo and other herbal products, but are they
panaceas or placebos? ? -Time Magazine September
13, 1999 Recently, everywhere you turn, you see or
hear about new herbal remedies used for improving
one? s memory and concentration. One more
frequently discussed is Ginkgo Biloba. It is an
herbal substance that offers hope for improving
memory, concentration and brain functions. Ginkgo
Biloba is a derivative of a leafy ornamental tree
that originated in...
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