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Free research essays on topics related to: pricing

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  • Gender Pricing In Business - 484 words
    Issues in Entrepreneurship Part 1 Gender Pricing Businesses commonly offer special pricing. Examples include ladies night at clubs and ballparks, discounts for single moms at childrens clothing stores, discounts for men on Fathers Day, and higher prices for womens clothing at dry cleaners. These pricing differences are accepted and expected by most customers and businesspeople. Now these practices are being challenged as discriminatory pricing. Businesses using such discounts defend them as being an important tool in attracting customers. Businesses also say they do a lot of social good and cause no harm. Businesses charging higher prices based on gender say the difference is in the amount ...
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  • "pricing" - The Element Taken For Granted In Marketing - 1,054 words
    Despite the importance of effective pricing for marketing success, many organisations only pay lip service to same. The reasons could be, (a) A lack of understanding, of the true strategic value of sound pricing strategy. (b) The overreliance on finance personnel, to independently formulate pricing policy and strategies. (c) The lack of financial/costing knowledge on the part of marketers. Whatever the reasons may be, it is time that a professional integrated approach be taken towards pricing policy and strategy. Basically, pricing decisions should not be left to finance personnel alone. Marketing personnel should be actively involved in the process as well. Pricing in a Sri Lankan context S ...
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  • Pricing Models - 452 words
    First of all, lets examine both Arbitrage Pricing Theory and Capital Asset Pricing Model. The Arbitrage Pricing Theory is a sound alternative to the Capital Asset Pricing Model. The APT offers us an alternative explanation to CAPM concerning risk-expected return relationships. The Arbitrage Pricing Theory specifies returns as a linear function of more than one single factor, whereas the Capital Asset Pricing Model usually specified returns as a linear function of only one factor systematic risk. The Arbitrage Pricing Theory. Lets explain the main basics of the Arbitrage Pricing Theory. The APT divides systematic risk into smaller component risks. Recent research has suggested that the 4-fact ...
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  • Options And Futures - 1,253 words
    1. Introduction: The world of futures and options. A. Explanation of futures contract. A. Explanation of options contract. C. Intrinsic value and time value of contracts. 4. Conclusion: Risky investments. Futures and options are very similar financial investments. Basically, these two investments are the result of financial uncertainty. They are used for speculation and for hedging against losses from other areas. A futures contract is the right to buy or sell some commodity or financial instrument. The purchase or sale occurs sometime in the future. The date of the sale or purchase is fixed, and this is the settlement date. The price of the sale or purchase is also fixed at the time the con ...
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  • Maintaining Good Client Relations - 1,268 words
    Establishing and Maintaining Good Client Relations Total Quality Management, customer satisfaction index, zero defects, client service - all are buzzwords of management in the 1990s. Yet what is all this about anyway? After all, lawyers and law firms successfully made it through the '80s without all the commotion about quality and service. Why all the fuss now? Is this just another fad, some passing fancy that will come and go like Hula-Hoops, disco dancing or designer jeans? Hardly. While the jargon may change over the balance of the decade, a fundamental change is taking place in client service, and the attorneys who realize this and change with it will be the attorneys who will be success ...
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  • Microsoft - 1,505 words
    Microsoft Corporation, leading American computer software company. Microsoft develops and sells a wide variety of computer software products in more than fifty countries. Microsoft's Windows operating systems for personal computers are the most widely use operating systems in the world. Microsoft had revenues of $14.4 billion for the fiscal year ending June 1998, and employs more than 27,000 people in 60 countries. Microsoft has it's headquaters in Redmond Washington. Microsoft's other well known products include, Word, a word processor; Excel, a spreadsheet program; Access, a database program; and PowerPoint, a program used for making business presentations. These products are sold separate ...
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  • Portfolio - 1,098 words
    ... t additional return he would require to compensate for a specified increase in risk. So, the most desirable combination of risky assets depends on the decision -maker's attitude towards risk. If we know the extent of his or her risk-aversion that is, how large a premium he/she requires for a given increase in risk, we could specify the best portfolio. The portflolio combination model, although having limited operational usefulness for many investment projects, provides the infrastructure of a more sophisticate d approach to investment decision-making under risk, The capital asset pricing model (CAPM). This is based on an examination of the risk-return characteristics and resulting portfo ...
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  • Marketing Cyberlaw - 1,821 words
    Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising to reach a larger target audience. The Internet has become the one of the most effective ways advertise, and sell goods and services. The Internet can simply be defined as a network of networks which produces a new medium of worldwid ...
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  • Ecommerce Companies And Stock Valuations - 1,417 words
    eCommerce Companies and Stock Valuations A hot topic in todays business culture is eCommerce. Experts argue about whether eCommerce will change business, whether or not it is a fad, and what viable strategies there are in a business world that is changing at the speed of idea generation. One thing that nobody argues about is the fact that eCommerce oriented companies have stock prices and market capitalizations that are enormous. Based on losses rather than earnings, some of these stock prices are inexplicable. This paper is a thought experiment that attempts to gather and disseminate data regarding these stock prices. Additionally, the paper will attempt to propose solutions and reasons for ...
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  • Kill Based Pay - 1,316 words
    by Effective Compensation, Incorporated The payment of additional salary or hourly pay to employees for learning, and being able to perform, additional tasks or skills. It is sometimes expanded to compensate employees for demonstrating relevant competencies. Jobs, or groups of jobs, are divided into component parts. Employees are hired into a base job level that presumes that they either know or will develop proficiency in a core set of tasks. To encourage them to learn additional skills, the organization provides additional training on other skill sets and commits to raise their base pay level once they demonstrate a satisfactory level of competence with each skill set. In its simplest form ...
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  • Nucor - 434 words
    Last time our consulting firm found several major points of question and recommended solutions. Some of these recommendations were implemented with excellent success. The first and most arduous problem we examined was of expansion. Our recommendations for expansion were put into effect with several projects in various stages. In the past several months, the company has announced plans to build a structural mill next to its flat-rolled plant in Berkeley County, South Carolina; a mill for pickling and oiling, cold rolling and galvanizing hot-rolled coils in Hickman, Arkansas, and plate mill in Hertford County, North Carolina. The second task we dealt with was whether or not Nucor should add an ...
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  • Mcdonalds Corporation - 1,108 words
    1. Why has McDonalds sustained its prosperity for so long? McDonalds has built its success on a legendary operating system. McDonalds designed its operating system to ensure consistency and uniformity across all outlets. Operating procedures guaranteed customers the same quality of food and service. I analyze the key factors of McDonalds operation system as a five Ps of operation management. McDonalds was more concerned with getting quality. To ensure the quality and taste, they controlled suppliers products beyond the price and standardize detailed of processing. 2. Planning & control system- Developing outstanding supplier relationships The working definition of TQM that was developed for ...
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  • Sabre - 2,120 words
    Sabre is a complex company that is difficult to fit into a specific industry. Although they were once a division of American Airlines, and remain closely tied to the airline industry, they are not direct competitors of other airline companies. Sabre has several business lines, therefore determining true competitors change with each business unit. Because the core competency is its computer reservation system, the competitive focus will be on other computer reservation system's companies. Currently Sabre is the market leader. Amadeus Global Travel Distribution, Galileo International, and Worldspan GDS are the other leaders in the CRS industry. Amadeus is a GDS and technology provider base out ...
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  • Sabre - 2,234 words
    ... have also been extended, with the new group having two advanced data centers, one located in Europe with the other in the U.S. Gradient's technologies provide tools for multi-language and multi-currency needs and offer the ability to connect to multiple global distribution systems. In the B2B area Sabre completed the acquisition of GetThere. GetThere operates one of the world's largest Internet marketplaces focused on business-to-business travel services. GetThere's systems are used to provide online travel procurement to employees at leading corporations such as Boeing, Chevron, Cisco, Cox Enterprises, Lucent, MetLife, Nike and Xerox. GetThere also powers online travel sites for leadin ...
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  • Hdd Industry - 331 words
    The world market for HDDs today is almost $26 billion. By any standard, this is a large and important sector of the electronics industry. This industry also provides an excellent example of the increasingly complex competitive requirements that result from the globalization of competition The competitive requirements in the HDD industry are not much different from the rest of the electronics industry: intense price competition needs to be combined with product differentiation, while continuous price wars have drastically reduced profit margins. A hallmark of this industry is the incredible demanding requirements of its supply chain logistics. HDD assembly is heavily dependant on a large n ...
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  • Marketing Is Marketing - 1,102 words
    "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark some discussion pertaining to the extent to which marketers can safely generalize when discussing the nature and characteristics of marketing. Are we correct in offering students and in-company training program g ...
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  • Marketing Is Marketing - 1,074 words
    ... practitioners (Dibb and Simkin, 1997). Servicing marketing added the additional "3Ps" of people, process and physical evidence [2]. For industrial marketing, it is generalized in most introductory marketing texts that the core "4Ps" hold firm. Compared with most consumer goods, however, there is a much stronger customer service aspect to the product proposition: technical advice before a sale, ongoing customer support and after market operations. Marketing channels are often shorter, with much use of dealer networks or direct marketing. The sales force is central to the promotional mix, sales promotion is heavily deployed, trade shows and direct marketing are popular, and advertising te ...
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  • Business Plan - 4,464 words
    ... s & Sons. Ferguson and Bardell is the strongest competitor of Northwind Traders, due to its strong client base and experienced owner. However, itstheir press releases are of a very low quality, and itstheir location is undesirable, with difficult parking and limited customer service space. In addition, Ferguson and Bardell lacks the knowledge and expertise in the field of European adventure travel that is valued so highly by the clientele of Northwind Traders. Lakes & Sons will be a formidable competitor for Northwind Traders because of itstheir prime location, well-established business, and extensive training program. Northwind Traders will occupy a specialized niche in the travel indus ...
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  • Consulting Business Plan - 1,299 words
    ... iness through distribution. 4. 2. 3 Competition and Buying Patterns The key element in purchase decisions made at the Progressive client level is trust in the professional reputation and reliability of the consulting firm. The high-level prestige management consulting: Strengths: international locations managed by owner-partners with a high level of presentation and understanding of general business. Enviable reputations which make purchase of consulting an easy decision for a manager, despite the very high prices. Weaknesses: General business knowledge doesn't substitute for the specific market, channel, and distribution expertise of Triangle, focusing on high-technology markets and pro ...
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  • Windows Evolution - 1,394 words
    It wouldn't be fair to talk about the Windows Operating System without first looking at the origins of the company that developed it. William H. Gates III and Paul Allen founded Microsoft in 1975. They were both only 19 years old. In 1980 International Business Machines Corporation (IBM) chose Microsoft to write the operating system for the IBM PC personal computer, to be introduced the following year. As part of its contract with IBM, Microsoft was permitted to license the operating system to other companies. By 1984 Microsoft had licensed MS-DOS to 200 personal computer manufacturers, making MS-DOS the standard operating system for personal computers. In 1985 Microsoft released Windows, an ...
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