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Corporate Social Responsibility Ford Motor Company
1,728 wordsSocial responsibility is the concept that business is part of the larger society in which it exists and must therefore act in a way that not only advances the firm, but also serves the society. More than ever firms are being challenged to integrate social responsibilities in to their operations. Many firms now believe that social responsibility to be a lot more than granting money to community groups or volunteering their time to organizations - although these are both important ways that firms ...
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Company Profile Of Federal Express Incorporated
1,000 wordsFederal Express is based in Memphis, Tennessee. The company also has its main hub for the air fleet in Memphis with an additional mini-hub is Pittsburgh, PA. Frederick W. Smith incorporated Federal Express in 1971. His idea was to have a package air delivery company that flew mainly at night to cater to business needs. Most existing companies used passenger planes for package delivery, but Smith had a vision of a company that was not bound by the schedules of passenger carriers. He started the c...
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Radio Station Target Market
1,218 wordsThe breakdown and media mix would have to change. A new partnership could be formed with a local radio station that appeals to the targeted 21 to 40 year old listener. The Local radio station KCHZ commonly referred to as The Bear offers the music mix aimed to the 21 to 40 year old market. Their progressive promotional activity would be an excellent vehicle for Camp Fortune to promote its new look and message. The radio station is continually looking for a venue to host its various promotional ac...
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Macro Environment Growth Potential
1,632 wordsMarketing Research Project for Secret Garden Resort and Restaurant Introduction This is a marketing plan for the Secret Garden Resort and Restaurant. The plan starts from a close look at the current business of the resort, as well as how its future business looks like from current plans and trends. From there, the paper undertakes a situation analysis of the resort, looking at the macro environment, the different aspects of the market that includes market trends; market demographics, market need...
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Radio And Television Advertising Agency
1,811 wordsMedia Planning Considering this hypothetical scenario that proposes for the San Juan de la Pena Monks to engage in some new area of business, which is producing bottled water that they have plenty, it is necessary to give them some insights of the modern business and how important is media aspect in its marketing program. Obviously contemporary marketing programs always involve media aspects and therefore we are going to start the research by providing briefing for the monks as to why is the med...
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Dialog Box Marketing Plan
691 wordsblue sky associates Film Watch Division Marketing Plan Treys Best Opportunity to Dominate Market Research for the Film Industry Film Watch Division Marketing Plan Treys Best Opportunity to Dominate Market Research for the Film Industry How To Use This Report Template Change the information on the cover page to contain the information you would like. For the body of your report, use Styles such as Heading 1 - 5, Body Text, Block Quotation, List Bullet, and List Number from the Style control on th...
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Customer center
