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Situational Influences On Purchasing Behavior
1,929 wordsAbstract There was an investigation in an attempt to understand what situational influences affect purchasing behaviors of consumers. Fifty subjects were asked to complete a survey in determining what attributes affect the decision to purchase a product. The effect of purchase was based on three different times of day: morning, afternoon, and evening. The effect of purchase was also based on whether subjects preferred caffeinated or non-caffeinated soda depending on the time of day. The subjects...
Free research essays on topics related to: research group, decision making, standard deviation, brand loyalty, consumer behavior -
Product Or Service Percent Earned
952 wordsPurchasers buy general and specialized equipment, materials or business services for the internal use of establishments. The items they sell are not for resale, although they may sell off used stock once it is no longer needed. Most importantly they seek to obtain the highest quality merchandise at the lowest possible purchase cost for their employers. In this paper I will explore some significant points of a purchaser, such as a description of main features, working conditions, education and qu...
Free research essays on topics related to: product or service, 10 percent, purchasing, percent earned, purchasers