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Free research essays on topics related to: marketing manager

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  • Its Just Syrup And Water - 1,988 words
    There is a grand war going on in todays world that many of us are unaware of, but are affected by everyday. This war takes place at home, on the highways, in magazines, and in stores. It is the war of marketing. Just about every company that sells something is in this war, with each competitor using catchy slogans and false perceptions to try and persuade the consumer into choosing their product over the other companies product. And Syrup, written by Maxx Barry, tells the story of this war in its own little way, using satire as its main weapon. He uses Syrup to satirically compare his characters to real world marketing and emphasizes this through making his novel seem like an ad campaign. En ...
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  • Natco - 1,594 words
    ... The division of labor in the company allowed the advantage of specialization to be obtained. To be precise, each person had specific and often unique task to perform. As seen in most of manufacturing firms, the labor force is divided into skilled and unskilled labor, NATCO also has this kind of mix. The labor strength existing in the company is around 150 of whom the majority is skilled. The staff employed at NATCO is about 50, which add up to 200 people working for the company. THE ORGANIZATION CHART OF THE MANAGEMENT. In the manufacturing firms a number of major functions are performed by a variety of personnel. These personnel have specific job and titles. It is a norm in a modern fir ...
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  • Recruitment Case - 1,458 words
    ... e for a specific position my main objective will be as efficient and professional as possible. Also I have to be creative and imaginative using many ways to search for the ideal person for the position. The major part of successful recruiting is selling the company to a prospective applicant. A creative and innovative recruitment program is perceived by job applicants as unique, and this can be highly successful for the company in attracting more qualified groups of potentially promising employees. These are the available positions to hire: To select somebody as the Data Base Programmer the first thing that I will do is screen within the company data base to see if someone in the manufac ...
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  • Marketing Analysis Kfc - 1,356 words
    ... ken. This arouses a great controversy in many places. In some places, people think that as long as KFC can give delicious fried chicken, it does not matter what kind of chicken they are using. On the other hand, some people think that the use of GM chicken will have great influence on the food chain which is very crucial to the environmental health and nature development. Take China as an example, the people there do not have very strong and clear idea on GM food. There is not as many problems that has to be faced as in other advanced placed in the world. Different values will influence if the product can be consumed by the market. It will also determine the marketing segment, like if th ...
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  • Benefits Of Integrated Marketing Communications To Organizations - 1,030 words
    Integration of PR and Marketing The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or at least influence. Also, there are six steps that if followed will effectively integrate public relations and marketing in order to meet an organizations goals. Public relations practitioners are often asked to do many other duties in coordination with marketing and advertising in order to achieve the organizations goals. If public relations is integrated with the total communication program, it will ...
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  • Problem Case Study For Curtis Automotive Hoist - 1,873 words
    How could Curtis Automotive Hoist (CAH) maintain its fast growth and prestigious brand image with expanded market share given its limited financial and human resources? Should it adopt a market penetration strategy in US or should it follow a market development strategy and expand to Europe? If it adopts the market penetration strategy, should it approach the US market through the establishment of a sales office or through enhanced joint efforts with its current distributor? If entering Europe is desired, should CAH start with licensing or joint venture agreement with Bar Maisse or through direct investment? Key Issues CAH manufactures and markets surface automotive hoists in North America. ...
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  • Specifying Management Information - 997 words
    Introduction Startle Distribution was originally part of the Telstar Record Label. In 1999, following a management buy out, Startle became independent of the Telstar Group. Startle is a music and video distributor of physical and digital products. Physical product is defined as CD, DVD and VHS, whilst digital distribution is Liquid Audio and MP3 file streaming. Startle Distribution services the middle of the supply chain from record label companies and film studio to independent retailers. Startle has very diverse clients with differing needs e.g. Independent Retail Chains requiring only good discounts and reliable service to small specialist record stores needing marketing and product manag ...
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  • Specifying Management Information - 1,020 words
    ... presentatives are visiting. The effect on stock levels. Requirements Definition The purpose of the Requirements Definition is to specify from the end-users perspective what functionality they expect and would like from the application in order to use it to do their respective jobs and achieve the business goals. Functional Requirements Marketing Parameter driven queries across the Customer Profile, Sales and Stock and the Finance databases, e.g. Daily reports on changes to the customer database. Data mining reports looking for correlations which give high sales. Buying Department Decision Support (DSS) for the buying staff identifying value added products/services to clients requiri ...
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  • Functions Of Management - 1,035 words
    The world of business has undergone radical and dramatic changes in the last decade changes that present extraordinary challenges for the contemporary manager. A manager is an organizational member who is responsible for planning, organizing, leading, and controlling the activities of the organization so that the goals can be achieved. According to a widely referenced study by Henry Mintzberg, managers serve three primary roles: interpersonal, informational, and decision-making. Management is process of administrating and coordinating resources effectively and efficiently in an effort to achieve the goals of the organization. The concept of management within an organization typically occurs ...
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  • Working Hard - 2,222 words
    ... 6427 Intermediate Account Clerk - Vacant 5988 Senior Clerks - Cheryl Bullock 5987 Senior Clerk - Carol Hughes 5979 Commercial/Single Family Inspectors 2001 New York Ave Supervisor - Deborah Day Lubke 5855 Office Assistant - Vacant 5861 Lead Inspector - 5854 Joe Gonzalez 5851 Robert Lawless 5859 Robin Martin 5853 Michael Thomas 5863 Huy Nguyen 5852 John Shandor 5862 Vacant 5847 Kelly Lawrence 5864 FAX 817-861-8072 Commercial/Single Family Inspectors 717 W. Main St Supervisor - Tim Jones 5973 Lead Inspector - Alan Pierce 5981 Judy Swarens 5992 David Jackson 5985 Chris Williams 5998 Jeff Tate 5980 Multi-Family Inspectors 717 W. Main St Supervisor - Tim Jones 5973 Ed Brown 5997 Joe Ann Evere ...
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  • Marketing As A Career - 1,056 words
    sales of a product or service. To this end they prepare reports and make recommendations on subjects ranging from prefrences of prospective customers to methods and costs of distribution and advertising. They research available printed data and accmulate new data through personal interviews and questionnaires. Knowing what customers want, why they want it, and what price they are willing to pay for it have always been concerns of manufacturers and producers of goods and services. With growth in industry and increased competition for manufactured products, businesses begian to use marlketing research to measure public opinion. Emphasis on marketing research did not really occur until after Wo ...
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  • Richard Wagner - 1,477 words
    ... king in two different markets: 1. Independent Vinyl/CD Pressing 2. Independent Music Distribution The vinyl/CD pressing market is beginning to grow due to the proliferation of home recording equipment. The UK garage scene has championed these technologies and many projects released today haven't been through professional or even semi-professional studios. This accessibility of equipment has lead to more and more new UK garage artists coming out and releasing songs on 'white label', consequently the demand for more small-medium sized pressing houses has increased and the market is showing promising signs of reaching financial stability. The music distribution market is a much less visible ...
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  • The Latest Trends In Marketing Methods In The Brewing Industry - 1,124 words
    ... ors signature products include Coors Extra Gold, Coors Lite "Silver Bullett", Killians Irish Red, and Zima. The Miller Brewing Company produces Miller Genuine Draft, Miller Lite, Miller High Life, Icehouse, and Smirnoff Ice. Light Brands The latest trends and the ones that are gaining the largest market share are the production of the light beers and the specialty drinks. Gary Hemphill, Vice President of Beverage Marketing says " Light beer is the key to success in today's beer market." Over the past year light beer sales for all companies show sales rising at nearly double the rate, and volume at nearly triple the rate, of regular beer. Specialty Alcoholic Drinks Anheuser, Coors, and Mi ...
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