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For decades cigarette companies in America have claimed millions of lives, and continue doing so. Smoking cigarettes causes cancer in the mouth, lung, esophagus, kidney, pancreas, bladder and heart disease. Even though clearly stated on the cigarette packs Surgeon Generals Warning: Smoking causes lung cancer, heart disease, emphysema, and may complicate pregnancy, yet billions of people still ignore the warning and light up. Smoking cigarettes creates an image making the individual look cool, sophisticated and tough. This image is sold in advertising and hooks millions.
Smoking cigarettes looks cool. For instance, the majority of the kids who smoke are some way or another pressured by their friends who smoke. Smoking is just another way of making friends and hanging-out with the in-group. Many times advertising focuses on looking cool. Take, for example, the Joe Camel billboards we were so use to seeing in New York and elsewhere. What Joe Camel did was totally desensitize the kids by being a cool cartoon character.
And when the kids saw his cool, leather jacket and sunglasses, the kids copied Joe Camel. The kid s point of view is, if Joe Camel smokes cigarettes and nothing s wrong with him, then the kid will start smoking too. Another misconception is that cigarettes make the smokers look sophisticated. Teenagers look up to successful adults and imitate them. For example, the adult is good looking, making good money, drives a nice car and smokes cigarettes, he or she looks sophisticated. I believe being sophisticated means having power, status and wealth.
Smoking cigarettes is not sophistication it s suffocation. Many commercials use to show affluent, well dressed people at a party talking intelligently and smoking. I have no idea how cigarettes are supposed to make an individual look sophisticated. When I see a person smoking, I don t think much of it because it s an everyday thing. For years we have been watching tough guys like Clint Eastwood, Robert Dinero, Marlene Brando and many others light up cigarettes in their movies. Sure!
smoking makes the actors look tough in their roles, but what about the negative effect of smoking. Don t the actors realize what smoking is doing to their health. And teenagers who watch their movies, perceive the actors being tough and cool. It sure made the Marlboro Man look rugged in his portray of a tough cowboy; eventually he died of emphysema a few year s ago! Now take for example the Clint Eastwood in his western movies. In his role as a good guy, Eastwood carries a gun in one hand and a cigarette in his mouth.
Teenagers get an image that smoking makes them look cool and tough. Personally smoking doesn t make person look cool, sophisticated or tough, it just make s them look stupid! Don t you agree?
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Research essay sample on Smoking Cigarettes Joe Camel
