Example research essay topic: Played An Important Point Of View - 1,803 words

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How the marketing affects the changes in the Fashion and Textiles industry Fashion appears, grows up and dies. Sometimes it has descendants in next fashionable line, sometimes it seems to disappear forever. But what is fashion and what does it mean to be stylish? Fashion has three scenes: manner, mode, style, way (how something is done); it is a characteristic or habitual practice; it is the latest and most admired style in clothes and behavior. So, we can say that fashion is a social phenomena. It is common to many fields of human activity.

And it can be applied to music and art, politics and economic trends etc. Fashion, by definition, changes constantly. The changes may proceed more quickly than in other fields of human activity. In previous centuries the changes did not happen frequently.

Some fashionable tendencies were in existence for dozen of hundreds years. Nowadays the cycle of fashion is very short. All new ideas appear in bosom of an old style and push out it after 3 - 4 years. New lines in fashion exist, as usual, for 5 years and are changed by others. This cycle almost nearly coincide with calendar decades. Thats why we have the fashion of the 20 th, the 30 th, etc.

Because of so rapid changes in fashion the textile and clothing industry is of great importance nowadays. Later a tailor was one of the most difficult professions. An art to sew apparel was taught from the very childhood. Very often there were the dynasties of tailors. All clothes were done by hand. Later a system of producing apparel became more complicated.

In the Xviiith century the first fashion houses appeared. And at last in the Xixth century Charles Worth introduced exclusive collections and personal orders. All the changes needed a more complicated structure of producing fabric and service. It affected a study of the clothing industry from both the business and creative viewpoint.

And the first area of skills of particular relevance to the textile and clothing sector is marketing. Marketing skills is an area in need of development within the industry. There two contrary opinions as to the birth of fashion. According to the first it is uncontrolled and spontaneous process.

As to the second point of view, it is an artificial factor created by someones wish or because of making a profit. And once an interesting story was told. It was when mini skirts were in fashion. Some textile workers came to the well known master. Their profits fell badly because a little cloth was needed. They asked the man to introduce a collection of normal length.

He complied with the request. But the collection failed because it was not fashionable. So, there are some factors that should be taken into consideration while creating one textile product or another. It is the interrelationship between clothing and culture, social events, economic status and geographical location. All these factors are the subject of study in marketing. It is the chain linking the producers (or potential producers) with customers (or buyers).

Many of the social sciences inform marketing methods. And marketing research finishes the activities. In professional usage marketing has a wider meaning. It consists of four Ps. They are: product, pricing, promotion and place. These 4 P are used by marketers to craft a marketing plan.

There are several types of companies which take part in producing fashionable clothes. A market oriented company focuses on customer needs. At the same time a product oriented one introduces product innovations and tries to attract the market to the product. In the last case the best way to fulfill it is to attract well known actors or pop stars to advertise the product. The point is that a new line in fashion, as usual, always provokes a negative attitude. There is a saying that old fashion seems to be ugly after 5 years, ridiculous after 20 and smart after 50.

So, often a new style demands a change of taste and stereotypes. Actors, musicians and beau monde are known as pioneers in fashion. They help to promote it. It is known that the people who have cultural status start to wear new or different clothes there is a beginning of a new fashion trend. Because people who like or respect them start to wear clothes of a similar style.

For market oriented companies it is always necessary to know consumer demands, fashion changes and marketing strategies. But there is no doubt that the future of textile industry depends heavily on new technologies. They have a fundamental impact on the way of business. They are challenging and invigorating. Some of the things impact the industry favorably.

The traditional chain (vendor user) is changing. Many of the fabric suppliers customers are integrating by producing their own fabric from recycled materials. Another major trend is globalization. Many companies are setting up joint ventures, plants and more effective distribution channels. And E commerce is spreading all over the world. It can be called the industrial revolution.

It is a type of personalized marketing. All these important changes affect the international trade system in last years. And they have changed the traditional role of textile and clothing industries. And it is closely connected with a constant change of fashion. It reflects a great amount of complex commercial links, directly connected with each others. The evolution of clothing often shows the development, progress and richness of a country.

The country is instinctively considered to be strong if people waste more money, time and energy to improve their look. Fashion may vary within a society according to the age, social class, generation, occupation, geography and certainly over time. The role of fashion in society and its impact on human behavior is very important. There is a close interrelationship between clothing and social position, economic status and culture. We can say about a fashion language which has been changed constantly during a long period of time. There is no one permanent point of view as to the motive: why people began to wear clothes.

There are several opinions. One of them is climatically. They say that apparel for protecting from heat or cold appeared the first. The other point is that people began to wear because of moral reasons. People were ashamed of nakedness. The third version is that the first things put on by men were used for demonstration of their social status.

But what is the real reason? May be it was a great wish of a man to change his natural image like birds changing feathers, or animals changing fur? Thats why first costumes were made of natural materials such as leaves, feathers or wood. But fashion in its contemporary meaning was a creation of Renaissance. From the beginning of the Xxth century fashion became an international art, showing an ability of a man to create any preferable image.

At that time till the beginning of the Xixth century all new in fashion was made by men. May be it is connected with a subordinate status of women. Thats why in female clothes appeared many elements which were used only be men (such as hats, trimming, even shoes). So, fashion suggested or signaled status or a social group. Groups with high cultural status like to keep in fashion to show their position. Because being in fashion, often requires money.

We can come to conclusion that fashion was used to show off wealth. The system of spreading in fashion is common in all epochs. Fashion was born in higher class layers and then came down to lower layers. But in the history of France during the Xviiith and the Xviiith centuries the ruling class lost touch with reality. The changes brought by the revolution affected all areas of French life. In the case the middle class became the founder of fashion.

Up to the Xixth century children were no more then cheap labor (unless, of course, the child was a part of a rich family). But the notion of fashion for children did not exist. May be the main reason for such an attitude was high infant mortality at that time. Today children are an essential part of the society and take a special place in it.

So, fashion for children is rather a new trend in its history. During the Xixth century everything was changed in fashion except only the word. From ars miners (handicraft, trade) fashion became ars grande (high art). Fashion became a thing for everybody not only for elite people. It is a huge industry with centers all over the world. The story of textiles in the Xixth century is the story of chemistry.

Though chemistry had always played an important role in textile industry, its researches became an important part of the process science 1900. At that time it became possible to use knowledge about molecules. In the Xixth century European chemists began to apply their knowledge to the development of new fibers. But they made fibers out of natural materials. Those materials were called cellulose's.

By the 1930 s rayon became known as artificial silk. In October 1938 Du Pont chemists first produced laboratory synthesized fiber nylon. It was transformed from coal, air and water. Into fibers with better qualities then once found in nature. The invention and development of synthetic fibers was a revolution for producers and customers. The new material was easier to care for.

It could be washed at home and required little ironing. Things made of nylon were easier to iron and longer lasting. They were of great importance for women who most often did the family wash at home. But the new material was harder to keep clean and uncomfortable for underwear and shorts. The advantages of the new fibers required changes of the way fabrics were consumed.

The problem was that consumers did not know what to do with new material or how to care for it. It appealed the producing of labels in 1960. There one could read how to care for a new thing. Synthetics had become commonplace. But by the end of the decade there was the problem of overproduction.

The syntactic fibers played an important place in consumer culture and involved many actors, pop stars etc. And above all the revolution was based on the coordinated interaction of the fiber, textile and industries. It evolved a complex amount of engineering problems that touched everyones life. But younger generations of Americans began a movement against syntactic fibers at the late 1960 s. But synthetics returned in the present century in a form of lycra. In a fashion of a contemporary society almost every offer meets a counter offer.

Due to this factor we have a free choice in the world of fashion. Bibliography: web web web web

Research essay sample on Played An Important Point Of View