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Brders Grup: Economic Forecast The bk selling industry is ging through a period f considerable change and there is a sense in the industry that this change will accelerate. It is being brought abut by increased competition in the High Street and frm the Internet. The bk selling industry serves three secure: consumers, buyers f professional and academic bks, and schl librarians and head teachers. Since the number f the potential users f the products f bk industry is constantly growing, this industry is very attractive t the investors.
In this pace fr the print the newcomers t the literature market make the ld companies create new strategies f competition and financial planning. The recent economic forecast fr Brders Grup Incorporated, ne f the largest bk retailers in the world competing with Amazon, is based mostly n the marketing forecast f sales. However, the economic benefit f purely growing sales is nt that tangible. In re fr the successful economic future the strategy f increasing production and with ptimizing cst structure f the company is being implemented by the Brders Grup. The first step in ptimizing the cst structure undertaken by the company is the decision t implement an ERP (Enterprise Resource Planning) system fr tracking and management f rganizatinal performance as well as, improvement f current budgeting, cnslidatin, analysis, and reporting processes.
Gregg Bar, vice president f finance fr Brders Grup says that this implementation will all the company t enhance the press f cntrl related t planning and analysis, and maximize the productivity f the planning cycle and streamline varius analytical processes (Finley). Planned cash savings due t the implementation will all the company t increase its presence in the World Wide Web. Current competition frm Internet bk and music master sellers (like Amazon) is f particular concern t the company. The continues discount sales led by the large chains and the supermarkets nly increase the competition in the industry. However, discounting des nt appear t have widened the market and brought new people int the bishops, as had been expected. The Internet is making an impact n this market especially in the academic and professional set.
The verbal forecast fr the company is that the productivity level will remain as is, with slight deviations, but accompanied by the reduced variable cst's (in case of successful implementation of ERP system) will bring the company approximately $ 35 million f savings within the next three quarters, providing the pirating cash contribution growth f 4. 3 % (Marchin). Bibliography Joe Finley, Brders Group Inc: the 2003 Perspective, from Wired, July 2003. Alex Marchin, Borders Group Incorporated Report; Board of Directors Authorizes ERP Project; Full Year Impact Forecast, Business Wire, July 2003.
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Research essay sample on Fr Brders Grup Bk Selling Industry Company
