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Developing Internet Marketing Strategy for web The present website has been created for giving services and products to those, who move to another city, at lowest prices. The aim of the present work is to develop a marketing strategy for this website. In defining the best marketing strategy for our website, it is necessary to remember the marketing complex, which includes Product, Price, Place and Promotion, together with the Target-Market selection. We have already defined the kind of products we will offer, we have already defined their prices, which appear to be the lowest for the similar products, but we have still to define the place, that is, the ways of delivery the products ordered, as well as the methods of sale, etc. In addition, we also need to define the way to promote our website and determine our target audience. Step one: Actual Product Positioning.
The website is going through the stage of its development. The target audience of the product is those, who move to another city, and need services and products related to this event. The website is not well known to the broad audience, and needs strict marketing strategy. It is not presented in any search engine or through banners on any popular website. The idea of gathering all necessary products and services for those, who move to another city, in one place, is potentially profitable and is already unique, thus with the correct marketing strategy it will bring financial profits. Step two: Ideal Product Positioning.
The perfect positioning of our website will result in bigger audience and higher profits. It implies location of the website ads in search engines, free access of consumers to it. Ideal product positioning also presupposes the situation, when the demand slightly exceeds the supply, thus making our company strive for expanding and improving the speed and quality of products and delivery. (Dennis 2002, p. 24) In perfect situation our products will be well known by the target audience and be preferable by them, and the name of low price. com will carry the meaning of high quality and better prices for the products offered.
Step three: Developing Alternative Strategies for Achieving Ideal Product Positioning. In order to reach ideal product positioning it is necessary to develop a strategy of promotion, which will include all the necessary aspects related to the fact that we deal with e-commerce. First of all, to achieve ideal product positioning, it is possible to concentrate on one or two products among all others, which will be given more attention and thus may become featured. Information and ads about these products may be placed in several leading search engines or popular websites. It is usual, that in different Internet marketing strategies, the first step is to develop a great product, which will be different from anything existing on the market, but we have already developed great idea and need its successful promotion. Purchasing advertising and search engines together with bulletin boards represent a kind of short-term strategy, which is usually to be combined with a long-term strategy, presented through opt-in-lists and freebies. (Dennis 2002, p. 16) Step four: Implementing the chosen strategy.
Among the abovementioned means of promoting our online business, we should concentrate and implement the positioning of the website through search engines, adding voting and newsletters to our website. These actions will lead to the higher popularity of our website, and voting will let us know, which products are the most popular and which of them need improvement. Step five: Compare new actual position with ideal position. It has been said, that ideal position of the website will display itself through constant exceeding of demand above supply. The chosen strategies will lead to the higher number of website visitors, but the acquired position wont be ideal, as it will need profound development of the website itself, through choosing correct expressions and words, to turn the visitor into the customer.
Simultaneously, concentration on search engines usually distracts attention from the possibilities of direct emailing and direct linking through similar websites. Thus, the chosen strategy will not lead to the ideal product positioning. Works cited Dennis, Charles. Marketing E-Business. London: Routledge, 2002, p. 14 - 27
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Research essay sample on Developing Internet Marketing Strategy For Www Com
