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Essay E-commerce has emerged from EDI (Electronic Data Interchange) and has gone through several steps to reach its current point. Evolution of e-commerce has caused significant changes in technology, and with those changes many internet retailers started their business. Amazon. com is a well-known internet retailer in todays economic market. Amazon. com inc.
describes itself as a customer-centric company, where they can find anything they want to buy online & offer customers the lowest possible prices. It offers for sale millions of items- books, music, DVDs, toys, computers, kitchenware, apparel & accessories (Forbes. com website n. p. ). Recently the company has started to sell groceries (nonperishable goods) on its website.
Few weeks ago I blogged about Amazon. com adding 15, 000 groceries to its online store. The decision was quite wise due to several reasons. First of all, Amazon. com Inc is able to ship the products to any customer, unlike online grocers that deliver only to limited areas (Amazon starts selling groceries online, n. p. ).
It is a wise move from the standpoint of e-commerce as the company uses the same sales such as product of service, place, marketing, orders, money, billing and collections, fulfillment, returns, customer service and technical support. At the same time all sales channels are much easier to implement and produce much faster outcomes as a result of being conducted via internet with the help of a well-known internet retailer. For that reason, online grocery by Amazon. com is definitely a powerful tool in gaining new and keeping old customers by providing additional service from anywhere.
Online grocery at Amazon. com will inevitably transform the market place by changing the way business is conducted. The company uses new technologies along with commerce and marketing solutions that replace traditional procedures, allow new products to be developed as well as more relationships to be created between other businesses and buyers. Amazon. com also alters the way internet retailers work: it opens new paths of knowledge transmission and interactivity in the workplace, it allows more adaptability and flexibility necessary for better performance, to mention a few. Speaking about such internet projects like Net Grocer.
com and WholeFoods. com, we can notice that these efforts were just too early. The idea of online supermarket shopping is great and net groceries change lives of people. Instead of running to a supermarket trying to avoid buying plenty of unnecessary things along with the things you plan to buy, you get the time to think about what you need and choose. WholeFoods. com is a leader in the traditional natural foods retailing industry and holds about 12 % of the market share.
WholeFoods. com also sells non-perishable goods and ships orders to the 48 continental states, Alaska, and Hawaii via UPS, which means they have less control of when your goods are delivered than with online grocers such as Period or Home Runs (The online grocer, n. p. ). However, the whole idea of the website is not as good as Amazons that undertakes all efforts to raise sales, attract customers, and gain competitive advantage.
One of Net Grocer. com retailers mistakes was that the retailer wanted to send the products you ordered within several days (in the next three-four days) via FedEx. Besides, the structure of website is not as easy as Amazon. coms. There are plenty of underlines that will inevitably make you to click the objects that arent clickable. The information about the products has few details.
Some items do not have product information at all. Besides, if the customer will try to find a Customer Service phone, he will have to make several clicks in order to reach it. Net Grocer. com accepts no manufacturers coupons and offers its own coupon specials instead. Amazon.
com has taken into account all mistakes of previous retailers efforts and has worked out a simplified structure, considering the operation scale of the business. However, I suppose the company should expand the range of its products by adding some to the category security / surveillance equipment, for example, such products like security motion detectors, control center software and equipment, to mention a few. Bibliography: Amazon starts selling groceries online. Retrieved June 24, 2006.
web The Online Grocer. Buy and Sell. July 1999, vol. 5 issue 7. Retrieved June 24, 2006. web
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Research essay sample on E Commerce N P
