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Types Of Shoppers There are three basic types of shoppers: minimal shopper, bargain shopper and compulsive shopper. Good sales clerks always know which kind of shopper is in front of the isle, and are able to maximize their sales using motivators for each of the above kinds. Minimal shoppers do not enjoy shopping. They go to the store just because they need clothes or food, or something else, which is only vitally important to them.
This type of people tries to make their trips to the store as rare as possible, and always buy things that they go for. They are not interested in bargains, sales, or anything like that. Their aim is to spend minimum time possible at the store and get what they initially planned. Minimal shoppers are often busy people who are too occupied with their daily routines to pay attention to such little things as shopping. Bargain shoppers use coupons and watch for sales.
This is the kind of people that is ready to spend hours looking through magazines and cutting out the coupons and special offers. Usually, they are older people, housewives, students, and other categories that actually have time to review the information about discounts available out there. In many cases, bargain shoppers buy things that they do not really need, if there is a good discount of a price or if there is a good deal (e. g. buy one, get two). Compulsive shoppers tend to shop with greed.
Dr. Login Koran, a physician at Stanford University Medical Center, believes that millions of Americans are suffering from compulsive shopping, so many that he calls it the hidden epidemic' of our consumer culture. Many shoppers - estimates run as high as 60 million - are addicted to shopping, using it as a way to fill an emotional void in their lives just the way any kind of addict uses his or her drug of choice. These are not shoppers who merely enjoy frequent trips to the mall with friends or an occasional splurge over budget on a great little black dress. They are people who continue to spend despite destructive consequences. They buy compulsively, hiding the bills and filling their closets with unopened products.
Like gambling addicts, they indulge their passion even as it destroys their closest relationships and sends them into a financial tailspin. Whether it is a psychological disorder, or a character flaw, is a subject of debate among some experts. But some say it is a growing problem in America. Sometimes these out-of-control spenders are called compulsive or obsessive shoppers.
Others label them shopaholics, but some experts believe that term trivializes what can be a devastating problem. It is quite logical that most of all, sales clerks prefer compulsive shoppers, who are very easy to convince to make a purchase. On the other hand, bargain shoppers are very predictable and can be attracted to the store if they find a coupon with a percent of discount from some store at their door. The most difficult and undesirable type of shopper is the minimal shopper, who makes up his own mind as to what, when and where he / she is going to buy.
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Research essay sample on Types Of Shoppers Compulsive Shoppers Shopper
