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Introduction When a corporate entity works in foreign lands, it is very crucial to adopt appropriate strategies to promote effective intercultural relations. Effective intercultural communications help promote business and contribute to the growth of the organization. First important thing that an organization can adopt for the same is that it must do its research about the business opportunities before launching the business in a particular country. If the research studies indicate success, the organization must plan for the operation is that country. The organization must study the market for its products and services. The research must also include details about the spending capacity of the people.
Another thing that the organization must do is select the employees who are aware of the market and the culture of the foreign land. A familiar person will ensure that the products and services are launched in a manner that the local people instantly feel an association with the organization. It will also help in making relations at a faster pace if the person knows the local language. The employee will be able to recruit the right candidates as per the requirement of the local market. A person familiar with the local culture of the foreign land will also feel at home and would prefer staying there for a long period, rather than feeling homesick and attempting to come back to the home country. The organization will have its own values, ethics, and systems to be followed.
But when operating in a foreign land, respect must be paid to the local culture as well. The organization must work towards reducing the cultural differences and building a team spirit. This may be achieved by including some local practices in the business operations. The local people must be encouraged to express themselves so that there is a bonding between the employees from various cultural backgrounds. Conclusion In conclusion, an organization must do its research in the foreign land before launching its operations there. It must select employees for foreign operations keeping in mind the willingness and the familiarity of the employee with the local culture, and make efforts to bridge the gaps among the employees from various cultural backgrounds.
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Research essay sample on Products And Services Cultural Backgrounds
