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Airline Industry I have chosen to compare three companies operating in airline industry. I will focus on British Airways, company that has been amazing both investors and researchers with the modern approach to doing business, as well as the passengers with the exceptional quality of service and constant price reduction policies for the existing customers. In the following research paper I will attempt to present my research on British Airways and express my personal opinion and findings on this airline giant. I will compare British Airways to Singapore Airlines and Southwest Airlines. According to Maslows hierarch of needs, transportation service offered by Airways mainly satisfies physical needs. The service offered by the company satisfies need to reach certain destination, safely, out of danger.
Partially, it can satisfy emotional need pleasant experience while traveling. There is a widely held misconception that marketing is about selling what is being produced. It is much more than that. Marketing is involved in deciding what should be produced as well as how it should be sold. As such it is the lynching of any industry. It is all-pervasive.
It is important to recognize that virtually everyone within the airline can contribute to the marketing process. British Airlines marketing starts with an understanding of demand. Traditionally airlines have segmented their markets on each route by trip purpose or motivation. Some airlines, such as Singapore Airlines do this simply by dividing their passengers into business and non-business or
Free research essays on topics related to: airline industry, airways, british airways, airline, airlines
Research essay sample on British Airways Airline Industry
