NOTE: Free essay sample provided on this page should be used for references or sample purposes only. The sample essay is available to anyone, so any direct quoting without mentioning the source will be considered plagiarism by schools, colleges and universities that use plagiarism detection software. To get a completely brand-new, plagiarism-free essay, please use our essay writing service.
One click instant price quote
... r go an extra step to seek out a product will often times be a turn off and make the product less desirable. The less effort a consumer has to do, the more convenient the product is and the more attractive that product becomes. In the Internet field, the free site offering listings is a great idea. It is a way to get the TV Guide name out on the Internet, and offers computer users a fast and simple way to check televisions listings. The primary drawback to the site is that it is free, which means it produces no revenue for the company.
The costs for maintaining a web page, although not horrendous, are something to consider. The free web page is actually a sinkhole for money, but advertising for TV Guide specials (e. g. , celebrity chat sessions) is a way to make the free site become an indirect source of income. If Internet surfers stumble upon the free site, they could be tempted to join the TV Guide club. The Internet club, the sight that will cost money to join, is an economical way to put the printed version of TV Guide at the disposal of all club members. One sight, that will be updated daily, will host the TV Guide listings as well as articles found in the printer version of the magazine.
The advantages of this site are that it will be a cost efficient method to provide services to many users, as well as create revenue by charging a fee to be part of the Internet club. The advantages dont stop there, even the consumer benefits. They are provided with customized listings, similar to the interactive television version, but on top of that, they also get to participate in chats with television celebrities. The TV Guide Online club is the closest to the printed periodical because it provides consumers with all of the same services, along with services unavailable in the magazine. Recommendations TV Guide On Screen Concerning TV Guide On Screen, the interactive cable box option is far better than the passive channel. A nominal fee would apply to the box, and after that, there would be a monthly charge, just the same as the passive channel.
The passive version would not require any box to set up, but the services provided would be far more limited. The passive channel is surely less attractive than the interactive version. Offering the interactive version will allow viewers to see customized listings, which simplifies the consumers life. Simple conveniences such as TV Guide On Screen are perfect solutions for todays busy lifestyle. Former TV Guide readers without time to deal with the magazine may find time to set up TV Guide On Screen. The potential market for a television based program listing is immense and must be exploited as soon as possible.
Competitors are in the same situation, but they dont have the same name recognition as TV Guide does. If TV Guide would like a strong hold in the On Screen program listings, then it is necessary that they act now, rather than waiting to compete with other systems. The sooner TV Guide On Screen is marketed, the easier the start up will be. One question arises about TV Guide On Screen; who will be interested? Those who are avid television watchers will, without a doubt, be interested, but also the average viewer wanting simplified program listings will enjoy the services. To get the TV Guide On Screen name out into the publics eye, advertising in the printed version of TV Guide, as well in various other periodicals and on television.
Through News Corp. , TV Guides mother company, there are enough connections to get TV Guide On Screen well promoted. Domestically, News Corp. owns several newspapers, magazines and TV stations. Advertising in all three mediums will publicize the new services available via TV Guide. TV Guide Online The online industry is only beginning to pick up and it is critical that TV Guide get online.
As for which format to use, both the free general listing as well as the club should be marketed. Offering both formats will increase the number of TV Guide users. The free listings site will attract television views and expose them to a small portion of what TV Guide has to offer. The free site, although a sinkhole for money, will serve as an advertising station for the clubs site. Internet users who frequent the free TV Guide site will be tempted into trying the club site, and once they are members, they will want to remain members. Another marketing technique that will gather more paying customers is to offer short-term free trial memberships to TV Guide Online.
The quality of TV Guides Internet site will be such that after experiencing the online services, nobody would want to discontinue their membership. These marketing strategies will bring in new customers and make TV Guide Online a worthwhile cause. The services provided by TV Guide Online's club site would be greater than anything ever offered in the printed magazine, but the Internet is a new market and getting online customers will, perhaps, be difficult. So, aside from any Internet advertising, I advise advertising TV Guide Online in printed materials and on television, just the same as TV Guide On Screen.
The new TV Guide services should be promoted together, giving consumers a choice of which new technology they prefer. Between the two new forms of TV Guide and the potential advertising through News Corp. , TV Guide can expect to maintain its position among the best in providing television programming listings. Summary Proceed with the interactive cable box option. Having personalized listings will appeal to customers. Scratch the passive channel; there is no market for it. Passive is much less appealing to the consumer and they are less apt to want it.
Establish a free web site with television listings. Provide the basic service, to attract customers. Create a TV Guide Club that offers customized listings, in-depth stories, interviews as well as chats with celebrities. Following these recommendations, it will be possible for TV Guide to remain a household name throughout the nation, as well as allow the company to grow through new mediums. If done quickly enough, TV Guide will not have to worry about competitors, but if they are hesitant to get started on these projects, it will be difficult for TV Guide to remain a leader in television program listings.
Free research essays on topics related to: news corp, listings, guide, services provided, screen
Research essay sample on News Corp Services Provided
