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In todays computer age, there are two different types of people, Macintosh users and PC users. Both are very passionate about their computer and form an allegiance towards them. This allegiance places the person in a computer paradigm. Many people never even think about switching from a PC to a Mac or vise versa. A switch would be a change and people are naturally afraid of change, especially when they already have to change the software on their computer regularly because of changes in technology.
Its even harder to switch when a person has become brand oriented towards computers, or thinking one is better than the other just because its a certain brand. At some point in a persons life they encounter computers for the first time. This encounter has a dramatic affect on that person. Was it a good experience? Was it a bad experience? Did they understand immediately how it functioned or did they need instruction?
All of these factors place a person in a computer paradigm. For example: If a person was first introduced to a Macintosh and immediately picked up on how it worked, they would most likely become a Mac person. Or maybe the person never figured out how to work a Mac, but understood how a PC operated. Then most likely the person would become a PC user.
The computer paradigm a person falls into all depends on their first experience with a computer. However, most paradigms shift at some point. If a person is forced to switch out of their paradigm they will go against their prior beliefs. For example: If a person starts to work for a Macintosh based company, and they are a PC user, they may be forced out of their paradigm. Since using a PC in a Mac based company would be inefficient software wise, the person would have to learn the new software. Perhaps the person would accept the new paradigm and become a total Mac user, or stay in their current PC paradigm and only use a Mac only when forced to.
A paradigm switch can either be voluntary or involuntary. It depends on the circumstances that the person is in when they have the chance to switch paradigms. If a person sees a new paradigm as an advantage to their current paradigm they may switch. Or maybe a person will never switch computer paradigms in their lifetime. Perhaps they are too afraid to change from one to another. People are naturally afraid of change, often times when a person is introduced to another computer type they feel overwhelmed.
They usually cannot work the new software on it and may just give up totally on that brand and stick to their original brand. Events like this are likely to make a person more loyal to their computer brand, and only gives them more reason to stay in their current paradigm. Another possibility is the person is scared by technology, and wants to use computers as little as possible. So they never really pay attention to changes in technology around them and never have the desire to switch paradigms. A person enters a computer paradigm thinking that they are in the best paradigm possible. Their views may change over time and so may their paradigms.
If a person sees the need to change paradigms, they may change, or they may not. Sometimes a person may not change because they may not immediately see the benefits the new paradigm has to offer. Or maybe a change in paradigms would be too hard to do. Often times people are just too scared to make a change in paradigms, or maybe its too stressful to do things differently. They must learn new software and how to work a new computer.
So they may not even bother about a change in their paradigm. Either way, paradigms rule the way we live. We change from them form time to time without even noticing, they rule our lives yet we hardly notice them.
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