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The other day I walked into the supermarket to buy a box of Kleenex. I was faced with a variety of colors, textures, box designs, and even the option of aloe. All these features designed for a product to blow my nose into! Selection wasn't limited to the Kleenex section, either I found abundance in every aisle. We seem to always want more - more choices, more variety, more time. In fact, even the word "supermarket" implies a desire for more than just a simple market.
No longer just a place to buy food, the supermarket has become a place to cash a check, buy a birthday card, or pick up some tulip bulbs. These new extras are all centered on the idea of convenience. We all hope to find a few extra moments in our days, so supermarkets offer us a way to save time. I'll be the first to admit that buying three things at the same store is nicer than driving across town.
Saving time can definitely be a good thing. Variety is another "more" I found on my trip to the supermarket. In the refrigerator case alone I found over thirty kinds of cheese. There was Wisconsin cheese, Italian cheese, cream cheese, cheddar cheese, even goat cheese. Milk worked the same way. I saw skim, %, 1 %, 2 %, whole, and soy.
It was amazing! Choices can be fun though. Shopping becomes an experience that allows us to define who we are. Variety is empowering, creating an atmosphere where we feel like products are designed especially for us.
When I got to the freezer case, the idea of convenience popped back into my head. I found frozen breakfast, frozen lunch, frozen dinner, and even frozen dessert. Everything was focused around instant gratification. The deli counter was the same way, with freshly prepared entrees and salads tempting me as I walked by. These parts of the store were centered on the idea of time.
When I reached the candy aisle, a new thought came to mind - indulgence. It soon became clear that indulgence wasn't just limited to the sections involving sugary treats. Cosmetics, fragrant shampoos, bubble bath, candles and potpourri all worked with the same theme. Indulgence is an all around desire for more. I often find myself wanting more enjoyable things in my life. Indulgences like these at the supermarket are an easy way to satisfy these whims.
I'm sure we " ve all given in to the impulse to buy a candy bar now and then. When I reached the produce section, I thought of image. Bright colors and exotic smells were carefully arranged in a way that tantalized my senses. Freshness was also a focus, with sprinklers watering the vegetables as I walked by.
Fruits had labels like "hand-picked" and "fresh from Florida." The more in this section seemed to be "more attention." It's easy to want more attention; it makes us feel important. When I saw the great detail in arrangement and presentation of the produce, I felt like buying some fruit. It was funny. Beautiful fruit made me feel like my produce was getting the attention it deserved. We all like to feel special. As I continued through the supermarket, I thought about individuality.
In the same way that variety in milk or variety in cheese allows us to create an identity, so does a variety in culture. Foreign foods allow some of us to experiment with new things, while others can buy "foods of the world" and feel closer to home. The pet supply aisle was another aisle that seemed to reflect on a variety of lifestyles. I found everything from kitty litter to bird pellets. When I went to check out, I was surprised at the number of things I had been tempted to buy. While I was walking around thinking about how things were designed around the idea of more, I had longed for more myself.
It was quite an enlightening search for Kleenex!
Free research essays on topics related to: supermarket, cheese, frozen, variety, aisle
Research essay sample on Idea Of Convenience Centered On The Idea Variety
