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WELL-DESIGNED COMMERCIAL INFLUENCING POSITIVELY YOUR PURCHASING ATTITUDE: The purpose of this research is to analyse the relationship consumer-commercial. More precisely the influence of a well-designed commercial on our consumptions habits. Therefore I established a questionnaire of eleven questions, trying to understand how much does advertising affects us. This questionnaire stands as follow: First, some questions to circle the person's background, what we call the exogenous variables, the age, the religion, is he christian, muslim, druze. The income, to determine somehow the social status, is it less than $ 500, between $ 500 -$ 1000, $ 1000 -$ 2000, $ 2000 -$ 3000, or is it more than $ 3000. second, I asked more related to topic questions.
Narrowing the person's characteristics, I started asking about the field of his or her's major giving a choice of three: Humanities, Engineering, and Business. Then I went closer and closer to the subject of my research by asking how many commercials catch one's attention: less than 10 %, 10 % to 20 %, 20 % to 40 %, 40 % to 60 %, or more than 60 %. After, I tried to identify, or how people define, a well-designed commercial: is it funny, creative or based on scientific's facts. Then, I reported my attention to the lebanese ads, are they very good, good, fair, or just not good.
Next, I wanted to know, in wich field does peoples think commercials are the most efficient, is it automobiles, food, beauty product, or electronic products. Finally, I went straight to the point, by wondering, if anybody answering my survey already both a product according to its commercial. I gave two alternatives: yes, or no. In the end, I wanted to seize people's perception of advertised products: are they as satisfactory as they look in their ads? . there again I gave two alternatives: yes or no. My next step will be to transform all my informations into frequencies tables, wich also will be transformed into pictures, such as a histogram me or a pie chart.
And that in order to be able to answer my question: does a well-designed commercial have a positive or neutral influence on our purchasing attitude. Also, to determine the role of each variables, that determine the answer to the question. Bibliography: WELL-DESIGNED COMMERCIAL INFLUENCING POSITIVELY YOUR PURCHASING ATTITUDE: The purpose of this research is to analyse the relationship consumer-commercial. More precisely the influence of a well-designed commercial on our consumptions habits. Therefore I established a questionnaire of eleven questions, trying to understand how much does advertising affects us.
This questionnaire stands as follow: First, some questions to circle the person's background, what we call the exogenous variables, the age, the religion, is he christian, muslim, druze. The income, to determine somehow the social status, is it less than $ 500, between $ 500 -$ 1000, $ 1000 -$ 2000, $ 2000 -$ 3000, or is it more than $ 3000. second, I asked more related to topic questions. Narrowing the person's characteristics, I started asking about the field of his or her's major giving a choice of three: Humanities, Engineering, and Business. Then I went closer and closer to the subject of my research by asking how many commercials catch one's attention: less than 10 %, 10 % to 20 %, 20 % to 40 %, 40 % to 60 %, or more than 60 %.
After, I tried to identify, or how people define, a well-designed commercial: is it funny, creative or based on scientific's facts. Then, I reported my attention to the lebanese ads, are they very good, good, fair, or just not good. Next, I wanted to know, in wich field does peoples think commercials are the most efficient, is it automobiles, food, beauty product, or electronic products. Finally, I went straight to the point, by wondering, if anybody answering my survey already both a product according to its commercial.
I gave two alternatives: yes, or no. In the end, I wanted to seize people's perception of advertised products: are they as satisfactory as they look in their ads? . there again I gave two alternatives: yes or no. My next step will be to transform all my informations into frequencies tables, wich also will be transformed into pictures, such as a histogram me or a pie chart. And that in order to be able to answer my question: does a well-designed commercial have a positive or neutral influence on our purchasing attitude. Also, to determine the role of each variables, that determine the answer to the question.
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